Level: PF4 | Individual Contributor | RA Marketing Digital Team
This role connects marketing strategy with the technology that powers it. You'll sit within the RA Marketing Digital Team and serve as the bridge between campaign stakeholders and the platform teams that deliver them. You'll oversee the roadmap, backlog, and delivery cadence for AEM (websites), DAM (content library), and SFMC (email journeys). Your work will turn marketing needs into clear, actionable plans, guiding execution from idea through delivery. You'll help ensure campaigns launch faster, platforms scale smarter, and stakeholders stay aligned at every step.
Key Responsibilities:
- Manage the MarTech platform roadmap and backlog. Collaborate with IT and digital product teams to prioritize work, plan sprints, and lead QA/UAT for releases that support marketing goals.
- Translate marketing and campaign strategies into clear, testable user stories with defined acceptance criteria. Ensure alignment across teams and traceability from idea to execution.
- Drive adoption of advanced platform features including journey orchestration, dynamic content, automation, and cross-channel integrations.
- Pilot and scale innovations such as AI tagging, predictive insights, or dynamic forms to improve advisor engagement.
- Keep stakeholders informed through regular updates, risk reviews, and demos that build alignment and confidence.
What Success Looks Like
- Platform enhancements launch on time and support campaign goals
- AEM, DAM, and SFMC are stable, scalable, and responsive to evolving needs
- Stakeholders feel supported and looped in throughout the delivery process
- MarTech is recognized as a driver of business value, not just infrastructure
- Work is delivered in sync with campaign cycles, with ownership from backlog to release
- Agile practices are used to continuously improve quality, speed, and collaboration
Qualifications:
- Experience with AEM, DAM, SFMC, or similar platforms
- Familiarity with annuities, financial services, or B2B marketing preferred
- Experience working in Agile teams or alongside product owners
- Proficient in writing user stories and acceptance criteria (e.g., using Jira)
- Strong cross-functional communication and planning skills
- Comfortable managing dependencies across technical, marketing, and content teams
- Technically curious, business-minded, and focused on continuous improvement #LI-JM14
Pay Transparency
Salary Range: $124,000-$177,000
Overtime eligible: Exempt
Discretionary bonus eligible: Yes
Sales bonus eligible: No
Actual base salary will be determined based on several factors but not limited to individual's experience, skills, qualifications, and job location. Additionally, employees are eligible for an annual discretionary bonus. In addition to base salary, employees may also be eligible to participate in an incentive program.
Company Overview
At New York Life, our 180-year legacy of purpose and integrity fuels our future. As we evolve into a more technology-, data-, and AI-enabled organization, we remain grounded in the values that drive lasting impact.
Our diverse business portfolio creates opportunities to make a difference across industries and communities-inviting bold thinking, collaborative problem-solving, and purpose-driven innovation. Here, you'll find the rare balance of long-standing stability and forward momentum, supported by an inclusive team that honors tradition while embracing progress.
As a Fortune 100 mutual company, we offer a place to grow your skills, contribute to meaningful work, and deliver solutions that matter. Your ideas drive what's next, and your growth powers it.
Our Benefits
We provide a full package of benefits for employees - and have unique offerings for a modern workforce, including leave programs, adoption assistance, and student loan repayment programs. Based on feedback from our employees, we continue to refine and add benefits to our offering, so that you can flourish both inside and outside of work.Click hereto discover more about our comprehensive benefit options or visit our NYL Benefits Site.
Our Commitment to Inclusion
At New York Life, fostering an inclusive workplace is fundamental to who we are and how we serve our communities. We have a longstanding commitment to creating an environment where individuals can contribute their best and succeed together. This foundation is rooted in our core values of humanity and integrity, ensuring that every employee feels valued and supported. By embracing a broad range of perspectives and experiences, we achieve greater success and fulfill our promise of providing financial security and peace of mind to families across all communities. Click here to learn more about New York Life's leadership in this space.
Recognized as one of Fortune's World's Most Admired Companies, New York Life is committed to improving local communities through a culture of employee giving and volunteerism, supported by the Foundation. We're proud that due to our mutuality, we operate in the best interests of our policy owners. To learn more about career opportunities at New York Life, please visit the Careers page of www.NewYorkLife.com.
Visit our LinkedIn to see how our employees and agents are leading the industry and impacting communities.
Visit our Newsroom to learn more about how our company is constantly evolving to meet our clients' and employees' needs.
Job Requisition ID: 93315
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What We Do
At New York Life, our 180-year legacy of integrity, mutuality, and financial strength fuels a future defined by bold transformation. As the largest mutual life insurance company in the U.S., we operate on behalf of our policy owners—not shareholders. That structure allows us to take a long-term view, investing in people, purpose, and innovation that endures. Guided by a clear enterprise vision to become a technology-, data-, and AI-powered company, we’re modernizing our platforms, rearchitecting experiences, and embedding intelligence across our products and services. Our mission has always been about helping people through life’s most meaningful moments. Today, technology is amplifying that mission—enabling us to serve clients, advisors, and communities in more personalized, proactive ways. With a diversified business portfolio spanning insurance, investments, retirement, group benefits, and direct-to-consumer offerings, New York Life delivers the stability of a Fortune 100 company with the agility of one that’s continuously evolving. We’re powered by a values-led culture, inclusive teams, and a shared belief that when our people thrive, so does our company. Here, tradition fuels momentum—and your ideas, energy, and growth power what’s next.
Why Work With Us
New York Life is transforming from the inside out—blending 180 years of trust with the velocity of innovation. What makes us different is our culture: grounded in integrity, humanity, and shared success—values that show up in how we work, lead, and grow. If you want a place where innovation has purpose—build what's next with us.
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Hybrid Workspace
Employees engage in a combination of remote and on-site work.
