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The Role
Support development and execution of go-to-market strategies for BOLI/COLI products through market assessments, competitive analysis, forecasting, and pipeline analytics. Produce data-driven insights, sales forecasts, and market intelligence; collaborate cross-functionally to support product innovation, pricing monitoring, and third-party market research to drive growth.
Summary Generated by Built In
Location Designation: Hybrid - 3 days per week
Business Unit Overview
The Institutional Life (IL) business provides sophisticated life insurance solutions for the Bank-Owned Life Insurance (BOLI), Corporate-Owned Life Insurance (COLI), and Institutional COLI (ICOLI) markets. These solutions are designed to help organizations attract, retain, and reward highly compensated executives and professionals.
Role Overview:
New York Life is seeking a highly motivated and analytical Senior Associate, Market Strategy, to join our high-performing Institutional Life team. Reporting to the Head of Market Strategy, this role will support the development and execution of growth strategies across the Institutional Life business while helping achieve the organization's earnings and growth objectives.
Combining market strategy with analytics, the position helps identify growth opportunities, assesses market risks, supports both in-force and new business initiatives, and provides data-driven insights that influence strategic decision-making across the organization to promote sustainable growth and long-term profitability.
The role partners across the entire team to source innovative strategies and help to bring ideas to life through influential visualization and pitches.
What You'll Do:
Specific core responsibilities include, but are not limited to:
Strategic Planning & Growth Opportunity Assessment
• Support the development and execution of go-to-market strategies for BOLI, COLI, and ICOLI products, including opportunity sizing, competitive positioning, risk assessment, and stakeholder alignment.
• Conduct market assessments and strategic analyses to support business cases, product innovation, and long-range planning initiatives.
• Collaborate with Pricing teams to monitor experience trends and evaluate pricing assumptions.
Market Intelligence and Competitive Analytics
• Analyze competitor trends, performance of current products, field feedback, and other data points in making recommendations on and supporting early-stage product ideation and business case development.
• Maintain market movement assessments and strategic market outlooks by leveraging brokers and distribution intel and other external resources.
• Analyze and report on industry, market share data, and trends.
• Support and lead third party led market research studies to better assess category and adjacent market growth and anticipate future business needs.
Forecasting and Inforce and Pipeline Analytics
• Develop annual sales forecasts, growth projections, and demand outlooks.
• Maintain sales plans and align product forecasts with strategic objectives.
• Build and enhance pipeline reporting, performance monitoring, and risk assessment frameworks to identify emerging opportunities and potential business gaps.
• Analyze and report on third-party distribution productivity and in-force business performance.
What You'll Bring:
• Bachelor's degree with 5+ years of work experience preferred
• Desired backgrounds include market research, market analysis, and/or corporate strategy
• Cross-functional collaboration and influencing skills are critical
• Strong analytical, problem-solving, project management, and critical thinking skills
• Excellent communication skills (written and verbal)
• Ability to work independently in a fast-paced and dynamic environment, while managing competing priorities
• Experience with Salesforce preferred
• Proficient in Microsoft Office, especially Excel and PowerPoint
#LI-SV1
#LI-HYBRID
Pay Transparency
Salary Range: $81,000 - $115,500
Overtime eligible: Exempt
Discretionary bonus eligible: Yes
Sales bonus eligible: No
Actual base salary will be determined based on several factors but not limited to individual's experience, skills, qualifications, and job location. Additionally, employees are eligible for an annual discretionary bonus. In addition to base salary, employees may also be eligible to participate in an incentive program.
Company Overview
At New York Life, our 180-year legacy of purpose and integrity fuels our future. As we evolve into a more technology-, data-, and AI-enabled organization, we remain grounded in the values that drive lasting impact.
Our diverse business portfolio creates opportunities to make a difference across industries and communities-inviting bold thinking, collaborative problem-solving, and purpose-driven innovation. Here, you'll find the rare balance of long-standing stability and forward momentum, supported by an inclusive team that honors tradition while embracing progress.
As a Fortune 100 mutual company, we offer a place to grow your skills, contribute to meaningful work, and deliver solutions that matter. Your ideas drive what's next, and your growth powers it.
Our Benefits
We provide a full package of benefits for employees - and have unique offerings for a modern workforce, including leave programs, adoption assistance, and student loan repayment programs. Based on feedback from our employees, we continue to refine and add benefits to our offering, so that you can flourish both inside and outside of work.Click hereto discover more about our comprehensive benefit options or visit our NYL Benefits Site.
Our Commitment to Inclusion
At New York Life, fostering an inclusive workplace is fundamental to who we are and how we serve our communities. We have a longstanding commitment to creating an environment where individuals can contribute their best and succeed together. This foundation is rooted in our core values of humanity and integrity, ensuring that every employee feels valued and supported. By embracing a broad range of perspectives and experiences, we achieve greater success and fulfill our promise of providing financial security and peace of mind to families across all communities. Click here to learn more about New York Life's leadership in this space.
Recognized as one of Fortune's World's Most Admired Companies, New York Life is committed to improving local communities through a culture of employee giving and volunteerism, supported by the Foundation. We're proud that due to our mutuality, we operate in the best interests of our policy owners. To learn more about career opportunities at New York Life, please visit the Careers page of www.NewYorkLife.com.
Visit our LinkedIn to see how our employees and agents are leading the industry and impacting communities.
Visit our Newsroom to learn more about how our company is constantly evolving to meet our clients' and employees' needs.
Job Requisition ID: 94346
#BI-Hybrid
Business Unit Overview
The Institutional Life (IL) business provides sophisticated life insurance solutions for the Bank-Owned Life Insurance (BOLI), Corporate-Owned Life Insurance (COLI), and Institutional COLI (ICOLI) markets. These solutions are designed to help organizations attract, retain, and reward highly compensated executives and professionals.
Role Overview:
New York Life is seeking a highly motivated and analytical Senior Associate, Market Strategy, to join our high-performing Institutional Life team. Reporting to the Head of Market Strategy, this role will support the development and execution of growth strategies across the Institutional Life business while helping achieve the organization's earnings and growth objectives.
Combining market strategy with analytics, the position helps identify growth opportunities, assesses market risks, supports both in-force and new business initiatives, and provides data-driven insights that influence strategic decision-making across the organization to promote sustainable growth and long-term profitability.
The role partners across the entire team to source innovative strategies and help to bring ideas to life through influential visualization and pitches.
What You'll Do:
Specific core responsibilities include, but are not limited to:
Strategic Planning & Growth Opportunity Assessment
• Support the development and execution of go-to-market strategies for BOLI, COLI, and ICOLI products, including opportunity sizing, competitive positioning, risk assessment, and stakeholder alignment.
• Conduct market assessments and strategic analyses to support business cases, product innovation, and long-range planning initiatives.
• Collaborate with Pricing teams to monitor experience trends and evaluate pricing assumptions.
Market Intelligence and Competitive Analytics
• Analyze competitor trends, performance of current products, field feedback, and other data points in making recommendations on and supporting early-stage product ideation and business case development.
• Maintain market movement assessments and strategic market outlooks by leveraging brokers and distribution intel and other external resources.
• Analyze and report on industry, market share data, and trends.
• Support and lead third party led market research studies to better assess category and adjacent market growth and anticipate future business needs.
Forecasting and Inforce and Pipeline Analytics
• Develop annual sales forecasts, growth projections, and demand outlooks.
• Maintain sales plans and align product forecasts with strategic objectives.
• Build and enhance pipeline reporting, performance monitoring, and risk assessment frameworks to identify emerging opportunities and potential business gaps.
• Analyze and report on third-party distribution productivity and in-force business performance.
What You'll Bring:
• Bachelor's degree with 5+ years of work experience preferred
• Desired backgrounds include market research, market analysis, and/or corporate strategy
• Cross-functional collaboration and influencing skills are critical
• Strong analytical, problem-solving, project management, and critical thinking skills
• Excellent communication skills (written and verbal)
• Ability to work independently in a fast-paced and dynamic environment, while managing competing priorities
• Experience with Salesforce preferred
• Proficient in Microsoft Office, especially Excel and PowerPoint
#LI-SV1
#LI-HYBRID
Pay Transparency
Salary Range: $81,000 - $115,500
Overtime eligible: Exempt
Discretionary bonus eligible: Yes
Sales bonus eligible: No
Actual base salary will be determined based on several factors but not limited to individual's experience, skills, qualifications, and job location. Additionally, employees are eligible for an annual discretionary bonus. In addition to base salary, employees may also be eligible to participate in an incentive program.
Company Overview
At New York Life, our 180-year legacy of purpose and integrity fuels our future. As we evolve into a more technology-, data-, and AI-enabled organization, we remain grounded in the values that drive lasting impact.
Our diverse business portfolio creates opportunities to make a difference across industries and communities-inviting bold thinking, collaborative problem-solving, and purpose-driven innovation. Here, you'll find the rare balance of long-standing stability and forward momentum, supported by an inclusive team that honors tradition while embracing progress.
As a Fortune 100 mutual company, we offer a place to grow your skills, contribute to meaningful work, and deliver solutions that matter. Your ideas drive what's next, and your growth powers it.
Our Benefits
We provide a full package of benefits for employees - and have unique offerings for a modern workforce, including leave programs, adoption assistance, and student loan repayment programs. Based on feedback from our employees, we continue to refine and add benefits to our offering, so that you can flourish both inside and outside of work.Click hereto discover more about our comprehensive benefit options or visit our NYL Benefits Site.
Our Commitment to Inclusion
At New York Life, fostering an inclusive workplace is fundamental to who we are and how we serve our communities. We have a longstanding commitment to creating an environment where individuals can contribute their best and succeed together. This foundation is rooted in our core values of humanity and integrity, ensuring that every employee feels valued and supported. By embracing a broad range of perspectives and experiences, we achieve greater success and fulfill our promise of providing financial security and peace of mind to families across all communities. Click here to learn more about New York Life's leadership in this space.
Recognized as one of Fortune's World's Most Admired Companies, New York Life is committed to improving local communities through a culture of employee giving and volunteerism, supported by the Foundation. We're proud that due to our mutuality, we operate in the best interests of our policy owners. To learn more about career opportunities at New York Life, please visit the Careers page of www.NewYorkLife.com.
Visit our LinkedIn to see how our employees and agents are leading the industry and impacting communities.
Visit our Newsroom to learn more about how our company is constantly evolving to meet our clients' and employees' needs.
Job Requisition ID: 94346
#BI-Hybrid
Skills Required
- Bachelor's degree with 5+ years of work experience
- Background in market research, market analysis, or corporate strategy
- Cross-functional collaboration and influencing skills
- Strong analytical, problem-solving, project management, and critical thinking skills
- Excellent written and verbal communication skills
- Ability to work independently in a fast-paced environment and manage competing priorities
- Experience with Salesforce
- Proficient in Microsoft Office, especially Excel and PowerPoint
What the Team is Saying
Tyrone
Corporate Vice President, Employee Experience
Emma
Director, Tech, Data, AI, Ventures (TDAV)
Deepa
Chief Information Officer
Patricia
Corporate Vice President, Enterprise Technology Services
Joel
Senior Vice President, Founder & Head of New York Life Ventures
Nishit
Corporate Vice President, AI & Data Architect
New York Life Insurance Company Compensation & Benefits Highlights
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Retirement Support — The package includes both a 401(k) with company match and, for many roles, a defined‑benefit pension, with day‑one vesting on the match highlighted for corporate employees. Financial professionals who qualify may also access a defined‑benefit plan and a 401(k).
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Parental & Family Support — Fertility support, adoption assistance, backup childcare, and free 24/7 online tutoring complement expanded Paid New Parent benefits that provide time off for all parents, with additional paid weeks typically available for birthing parents via short‑term disability. EAP resources and paid time off (including bereavement and volunteer time) further reinforce family support.
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Healthcare Strength — Medical, dental, and vision plans are augmented by a company‑funded HRA option with wellness earn‑ups and FSAs for health and dependent care. Wellness resources and commuter benefits add practical support to everyday wellbeing.
New York Life Insurance Company Insights
What's It Like to Work at New York Life Insurance Company?
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New York Life Insurance Company Leadership & Management
New York Life Insurance Company Company Growth, Stability & Outlook
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The Company
What We Do
At New York Life, our 180-year legacy of integrity, mutuality, and financial strength fuels a future defined by bold transformation. As the largest mutual life insurance company in the U.S., we operate on behalf of our policy owners—not shareholders. That structure allows us to take a long-term view, investing in people, purpose, and innovation that endures. Guided by a clear enterprise vision to become a technology-, data-, and AI-powered company, we’re modernizing our platforms, rearchitecting experiences, and embedding intelligence across our products and services. Our mission has always been about helping people through life’s most meaningful moments. Today, technology is amplifying that mission—enabling us to serve clients, advisors, and communities in more personalized, proactive ways. With a diversified business portfolio spanning insurance, investments, retirement, group benefits, and direct-to-consumer offerings, New York Life delivers the stability of a Fortune 100 company with the agility of one that’s continuously evolving. We’re powered by a values-led culture, inclusive teams, and a shared belief that when our people thrive, so does our company. Here, tradition fuels momentum—and your ideas, energy, and growth power what’s next.
Why Work With Us
New York Life is transforming from the inside out—blending 180 years of trust with the velocity of innovation. What makes us different is our culture: grounded in integrity, humanity, and shared success—values that show up in how we work, lead, and grow. If you want a place where innovation has purpose—build what's next with us.
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About our Teams
New York Life Insurance Company Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Typical time on-site:
Not Specified
