Senior Analyst, Customer Analytics

At DraftKings, AI is becoming an integral part of both our present and future, powering how work gets done today, guiding smarter decisions, and sparking bold ideas. It's transforming how we enhance customer experiences, streamline operations, and unlock new possibilities. Our teams are energized by innovation and readily embrace emerging technology. We're not waiting for the future to arrive. We're shaping it, one bold step at a time. To those who see AI as a driver of progress, come build the future together.
The Crown Is Yours
As a Senior Analyst, Customer Analytics, you'll use data to uncover what drives customer engagement and loyalty across the DraftKings business. You'll analyze player behavior, evaluate promotional strategies, and identify opportunities to strengthen loyalty in an industry that evolves quickly. Working across Operations, Product, and Marketing you'll transform complex data into actionable insights that enhance the player experience and influence key business decisions. Your work will help shape strategy, improve customer value, and drive sustainable growth.
What you'll do as a Senior Analyst, Customer Analytics

• Shape strategy by analyzing customer behavior, engagement patterns, and lifecycle trends, translating findings into clear recommendations for business partners and senior stakeholders.
• Design, execute, and measure experiments that evaluate promotional effectiveness and customer engagement initiatives.
• Partner cross-functionally to identify opportunities, prioritize initiatives, and quantify business impact.
• Develop scalable reporting frameworks and dashboards that provide visibility into performance, customer health, promotional outcomes, and key lifecycle metrics.
• Serve as a trusted thought partner to cross-functional stakeholders, helping teams make faster, more informed decisions through data-driven insights.
• Identify emerging customer trends and evolving market dynamics, proactively recommending opportunities to optimize the player experience.

What you'll bring

• Bachelor's Degree in Mathematics, Data Science, Engineering, Economics, Business, or a related field.
• At least 3 years of analytics or data science experience.
• Advanced proficiency in SQL and at least one programming language such as Python, R, SAS, or Matlab, with the ability to independently structure complex analyses and optimize data workflows.
• Deep understanding of statistical methods, hypothesis testing, experimentation, and performance measurement.
• Experience analyzing customer behavior and translating large, complex datasets into actionable insights that drive business outcomes.
• Proven ability to synthesize findings into clear, executive-ready recommendations that influence decision-making across technical and non-technical audiences.
• Strong collaboration and stakeholder management skills, with experience partnering across multiple functions to solve complex business challenges.
• Demonstrated intellectual curiosity and advanced problem-solving skills, with a track record of identifying opportunities, challenging assumptions, and uncovering high-impact insights from ambiguous datasets.

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Join Our Team
We're a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston. As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment. Don't worry, we'll guide you through the process if this is relevant to your role.
The US base salary range for this full-time position is 95,200.00 USD - 119,000.00 USD, plus bonus, equity, and benefits as applicable. Our ranges are determined by role, level, and location. The compensation information displayed on each job posting reflects the range for new hire pay rates for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific pay range and how that was determined during the hiring process. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.