The Senior Associate of Consumer Communications will play a central role in driving earned storytelling initiatives that build the Ro brand and highlight Ro’s award-winning products, services and patient ambassadors. Reporting to the Senior Director of Communications, this individual will be part of a broader cross-functional effort, partnering daily with teams across Comms, Growth, Brand, Clinical, and external agency partners.
This individual will own key storytelling pillars — including patient storytelling, expert commentary, and data-driven insights — and help bring Brand/Marketing campaigns and Company announcements to life through thoughtful, strategic media engagement.
The ideal candidate is energized by working with media, has a strong pulse on consumer trends across traditional and social platforms, and can think critically about how each storytelling opportunity connects back to Ro’s products, services, and long-term goals.
Our dream candidate is passionate about Ro’s mission to help as many patients as possible achieve their health goals. They are an organized operator with strong project management skills who can independently move initiatives forward while keeping stakeholders aligned. They are comfortable digging into data and reporting platforms to quantify impact and bring forward insights. They have a writing voice that makes complex healthcare topics digestible and compelling to consumer audiences. They are not afraid to take ownership of projects and identify new opportunities that elevate the team’s work.
Essential Functions:
Lead the development of media pitches centered around Ro’s products, services, patient stories, and expert commentary
Proactively identify timely storytelling opportunities across consumer health, culture, and media trends and map to strategic media targets
Translate clinical research, surveys, and proprietary data into compelling earned media narratives
Support and help coordinate with comms team on communications planning and execution for product launches, partnerships, and key campaigns
Draft backgrounders, talking points, and media briefs for spokesperson interviews and announcements
Partner with subject-matter experts, medical advisors, and patient ambassadors to shape digestible expert commentary and prepare them for media opportunities
Coordinate and manage reporter product trials to support earned storytelling opportunities and strengthen media relationships
Collaborate closely with Ro’s PR consultants to execute outreach and manage deliverables
Work cross-functionally to ensure consumer PR efforts align with company priorities and timelines
Track and report on earned media performance, including monitoring affiliate and analytics platforms
Maintain media lists, coverage trackers, and key planning documents to ensure operational rigor
Keep close tabs on product updates and timelines across Ro’s various product offerings
Ideal Qualifications:
3-5 years of experience in consumer communications, supporting earned media initiatives in-house or at a PR agency
Experience leading execution of earned campaigns and securing media coverage
A keen interest in consumer trends and a strong sense of how to position healthcare, wellness and lifestyle topics within cultural conversations
Ability to make complex healthcare topics accessible and engaging
Experience working with subject-matter experts or executive spokespeople
Strong project management skills and ability to manage multiple workstreams simultaneously
Collaborative mindset with the ability to galvanize stakeholders across the company
Experience utilizing reporting tools such as Impact, Mixpanel, or similar platforms
Experience in healthcare or highly regulated industries preferred
Skills Required
- 3-5 years of experience in consumer communications supporting earned media campaigns
- Experience pitching media and securing coverage
- Ability to make healthcare topics digestible and interesting to consumer audiences
- Strong project management skills to support internal and external stakeholders
- Deep organizational skills to manage media lists, reporting dashboards, and trackers
- Collaborative attitude that galvanizes stakeholders across the company
- Strategic communications mindset aligned with company goals
- Prior experience utilizing reporting tools like Impact or Google Analytics
- Experience with highly-regulated products and services
- Strong writing and storytelling skills for pitches, backgrounders, and media materials
What the Team is Saying
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What We Do
Ro is a direct-to-patient healthcare company with a mission of helping patients achieve their health goals by delivering the easiest, most effective care possible. Ro is the only company to offer nationwide telehealth, labs, and pharmacy services. This is enabled by Ro's vertically integrated platform that helps patients achieve their goals through a convenient, end-to-end healthcare experience spanning from diagnosis, to delivery of medication, to ongoing care. Since 2017, Ro has helped millions of patients in nearly every single county in the United States, including 98% of primary care deserts.
Why Work With Us
Ro is powering quality care at scale. The Ro Operating System (ro.OS) vertically integrates the core parts of healthcare, bringing together nationwide telehealth, lab, and pharmacy services on one platform. The result? ro.OS makes it easier for patients to access and providers to deliver high-quality care – millions of times over.
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Ro (Ro.co) Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Ro’ers in the tri-state area join their colleagues in the NY Hub twice a week for in-person collaboration.
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