Sales Programs Manager

Posted 2 Days Ago
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La Castellana, Cadalso de los Vidrios, Madrid, Comunidad de Madrid, ESP
In-Office
Senior level
Information Technology • Software
The Role
Designs and scales strategic sales programs across European markets to accelerate pipeline growth, improve seller productivity, and increase revenue. Analyzes sales performance data, creates sales plays and dashboards, manages program governance, and partners with sales leadership, marketing, enablement, revenue operations, and product marketing. Provides executive reporting, supports planning, coordinates cross-functional execution, and continuously improves programs based on adoption, pipeline, conversion, and revenue outcomes.
Summary Generated by Built In

Wolters Kluwer is a global leader in information services and solutions for professionals in the finance, tax and accounting, risk and compliance, health and legal sectors.

We are currently looking for a Sales Programs Manager to join our Corporate Performance & ESG Business Unit.

CP & ESG delivers software solutions and services that help organizations manage financial, sustainability, operational, and regulatory reporting requirements, enabling better business performance, risk management, and compliance through data-driven decision-making.

About the Role 

As a Sales Programs Manager, you will accelerate pipeline growth and seller productivity by designing, launching and scaling strategic sales programs across European markets. Operating at the intersection of sales strategy, pipeline generation, field execution and enablement, the role will partner with senior cross-functional stakeholders to translate business priorities and performance insights into measurable programs that improve pipeline creation, conversion and revenue growth.
 

Key Responsibilities

Sales program strategy and execution

  • Design, launch and manage structured sales programs that drive pipeline creation, opportunity progression and revenue growth across European markets.
  • Partner with Sales Leaders to identify priority segments, territories, industries, products or customer cohorts where targeted programs can improve performance.
  • Build program plans from concept through execution, including objectives, target audience, messaging, seller actions, enablement needs, success metrics and reporting cadence.
  • Own the operating rhythm for key initiatives, ensuring programs are delivered on time, adopted by sales teams and continuously improved based on results.

Pipeline generation and performance management

  • Analyze pipeline, activity, conversion and sales productivity data to identify gaps, trends and growth opportunities.
  • Translate insights into practical sales plays, demand-generation initiatives, account targeting and seller actions.
  • Monitor program impact against KPIs such as pipeline generated, pipeline influenced, opportunity conversion, ACV, win rate, sales activity and seller engagement.
  • Create clear reporting and dashboards to communicate performance, risks and recommendations to sales leadership.

Sales leader partnership

  • Act as a trusted advisor and business partner to regional and country-level Sales Leaders.
  • Participate in sales leadership meetings to provide program updates, pipeline insights and recommendations.
  • Help sales teams prioritize where to focus, which plays to run and how to execute with consistency.
  • Support quarterly and annual planning by identifying pipeline-generation priorities and building associated program calendars.

Cross-functional collaboration

  • Work closely with Sales Strategy, Revenue Operations, Marketing, Business Development, Enablement, Product Marketing and Customer Success to align programs with broader go-to-market priorities.
  • Coordinate sales and marketing execution to ensure campaigns translate into actionable seller motions.
  • Partner with Enablement to equip sales teams with talk tracks, assets, training, account targeting, dashboards and follow-up guidance.
  • Share best practices across markets and scale successful programs regionally.

Governance, communication and continuous improvement

  • Establish program governance, including stakeholder ownership, timelines, communication plans, inspection points and retrospectives.
  • Track adoption and outcomes, gather feedback from sellers, and refine program based on lessons learned.
  • Prepare concise executive communications, readouts and recommendations.
  • Promote a culture of experimentation, accountability and continuous improvement across sales programs.

What We Are Looking For 

Skills

  • Bachelor's degree required
  • 5+ years of experience in Sales Programs, Sales Strategy, Revenue Operations, Sales Operations, Business Development, Demand Generation, Field Marketing or Sales Enablement.
  • Strong understanding of B2B sales motions, ideally in SaaS, cloud, enterprise technology or a high-growth commercial environment.
  • Advanced analytical and problem-solving skills.
  • Executive stakeholder management.
  • Experience leading complex, cross-functional programs.
  • Strong written and verbal communication skills.
  • Proficiency with CRM, business intelligence and productivity tools.

#LI-Hybrid

Join us at Wolters Kluwer and be part of a global technology company that helps organizations navigate complex financial, risk, and regulatory challenges. If making a difference matters to you, then you matter to us.

Our Interview Practices

To maintain a fair and genuine hiring process, we kindly ask that all candidates participate in interviews without the assistance of AI tools or external prompts. Our interview process is designed to assess your individual skills, experiences, and communication style. We value authenticity and want to ensure we’re getting to know you—not a digital assistant. To help maintain this integrity, we ask to remove virtual backgrounds and include in-person interviews in our hiring process. Please note that use of AI-generated responses or third-party support during interviews will be grounds for disqualification from the recruitment process.

Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.

Skills Required

  • Bachelor's degree
  • 5+ years of experience in Sales Programs, Sales Strategy, Revenue Operations, Sales Operations, Business Development, Demand Generation, Field Marketing, or Sales Enablement
  • Strong understanding of B2B sales motions, ideally in SaaS, cloud, enterprise technology, or a high-growth commercial environment
  • Advanced analytical and problem-solving skills
  • Executive stakeholder management experience
  • Experience leading complex, cross-functional programs
  • Strong written and verbal communication skills
  • Proficiency with CRM, business intelligence, and productivity tools

Wolters Kluwer Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Wolters Kluwer and has not been reviewed or approved by Wolters Kluwer.

  • Leave & Time Off Breadth Time away benefits are positioned as broad, spanning vacation and sick time plus paid holidays and other covered leave types. Paid parental and caregiver leave, bereavement leave, and a volunteer day contribute to a more comprehensive time-off offering.
  • Retirement Support Retirement support is framed as meaningful through access to a 401(k)/retirement plan paired with company matching and additional contribution features in some descriptions. This is reinforced by mentions of profit sharing and other long-term savings-oriented programs.
  • Parental & Family Support Family-oriented support stands out through adoption assistance and paid parental leave provisions. These benefits are described alongside other caregiver supports that extend beyond basic leave categories.

Wolters Kluwer Insights

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The Company
HQ: Alphen aan den Rijn
18,996 Employees

What We Do

Wolters Kluwer (www.wolterskluwer.com) is a global leader in information services and solutions for professionals in the health, tax and accounting, risk and compliance, finance and legal sectors. We help our customers make critical decisions every day by providing expert solutions that combine deep domain knowledge with specialized technology and services. Founded in 1836 and headquartered in Alphen aan den Rijn, the Netherlands, the company serves customers in over 180 countries, maintains operations in over 40 countries and employs 18,600 people worldwide. Wolters Kluwer reported 2019 annual revenues of €4.6 billion. Listed on Euronext Amsterdam, Wolters Kluwer shares (WKL) are included in the AEX and Euronext 100 indices. Wolters Kluwer has a sponsored Level 1 American Depositary Receipt program. The ADRs are traded on the over-the-counter market in the U.S. (WTKWY).

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