Sales Operations Manager

Posted Yesterday
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La Castellana, Cadalso de los Vidrios, Madrid, Comunidad de Madrid, ESP
In-Office
Entry level
Information Technology • Software
The Role
Owns sales process architecture across multiple businesses and geographies, including lead qualification, opportunity progression, pipeline hygiene, forecasting, and sales methodology adoption. Partners with marketing, sales leadership, deal desks, and technology teams to define requirements, analyze funnel data, build business cases, improve process baselines, and drive field adoption. Requires strong sales operations, business analysis, stakeholder influence, systems literacy, and change management skills.
Summary Generated by Built In

Wolters Kluwer is a global leader in information services and solutions for professionals in the finance, tax and accounting, risk and compliance, health and legal sectors. We help our customers make critical decisions every day by providing expert solutions that combine deep domain knowledge with specialized technology and services. 

We are looking for a Sales Operations Manager to join our team.  

About the role:

As a Sales Operations Manager, you'll own the sales side of our revenue process across the division. Working closely with sales leadership, marketing and our centres of excellence, you'll design the sales process architecture that our teams run on, from lead qualification through to opportunity progression and forecast quality. Your focus will be on bringing consistency to how we sell across multiple businesses and geographies, designing improvements that are grounded in data, and making them stick in the field. This is a process design and business partnering role with genuine ownership, working through influence, evidence and business cases rather than mandate.

Responsibilities:

  • Design and own the sales process architecture: stages, stage gates and exit criteria, agreed jointly with the central Wolters Kluwer Revenue Operations team as well as the sales teams you support.
  • Co-own lead management and qualification end-to-end with Marketing Operations, including definition, scoring, routing and response SLAs.
  • Define leakage categories and the follow-up process for disqualified, recycled and closed-lost opportunities.
  • Drive opportunity, pipeline and forecast hygiene, and a shared definition of a qualified opportunity.
  • Drive field adoption of the sales methodology and the data completeness that evidences it.
  • Translate designed process into documented business requirements with acceptance criteria for our technology partners where technology is the media through which you action change.
  • Analyse funnel and pipeline data to identify friction, build business cases for change and measure the outcome of what is implemented.
  • Establish and improve the process baselines: lead-to-opportunity conversion, stage-by-stage drop-off, cycle time and field completeness.
  • Partner with sales leaders and local deal desks to build credibility, resolve exceptions and land change across different business contexts.
  • Balance proactive process improvement and benchmarking with responsive support to the field.

Skills:

  • Sales Process Design: Proven experience designing or redesigning a sales process across more than one team, business or region.
  • Lead Management & Qualification: Ownership of the marketing-to-sales hand-off, including scoring, routing, SLAs and recycling.
  • Pipeline & Forecast Discipline: Strong command of stage gates, exit criteria, opportunity hygiene and forecast quality.
  • Business Analysis: Ability to write clear business requirements with acceptance criteria for a technical delivery function.
  • Data-Driven Reasoning: Confident in interrogating funnel and pipeline data, questioning it rather than accepting reports at face value, and building the business case.
  • Change Management & Adoption: Track record of making a process or methodology stick in the field, not just documenting it.
  • Stakeholder Influence: Comfort influencing senior sales stakeholders who do not report to you, and co-owning a shared scope with a peer function.
  • Systems Literacy: Salesforce and CPQ, Marketo and Power BI understood from the business side; able to specify what must be captured, when and by whom.
  • Preferred: Experience in multi-business or enterprise software environments, exposure to a named sales methodology and its roll-out, deal desk or quoting exposure, and practical experience with AI-assisted workflows.

If you think that you have the needed requirements click on the apply button to join us and #bethedifference. If making a difference matters to you, then you matter to us. 

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, sexual orientation, national origin, disability, or any other protected status, in accordance with local regulations. 

#Li-Hybrid

Our Interview Practices

To maintain a fair and genuine hiring process, we kindly ask that all candidates participate in interviews without the assistance of AI tools or external prompts. Our interview process is designed to assess your individual skills, experiences, and communication style. We value authenticity and want to ensure we’re getting to know you—not a digital assistant. To help maintain this integrity, we ask to remove virtual backgrounds and include in-person interviews in our hiring process. Please note that use of AI-generated responses or third-party support during interviews will be grounds for disqualification from the recruitment process.

Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.

Skills Required

  • Proven experience designing or redesigning sales processes across multiple teams, businesses, or regions
  • Experience owning marketing-to-sales lead management and qualification, including scoring, routing, service-level agreements, and recycling
  • Strong knowledge of sales stage gates, exit criteria, opportunity hygiene, pipeline management, and forecast quality
  • Ability to write clear business requirements with acceptance criteria for technical delivery teams
  • Ability to analyze funnel and pipeline data, challenge reporting, and build business cases for change
  • Track record of driving process or sales methodology adoption in the field
  • Ability to influence senior sales stakeholders without direct authority and co-own scope with peer functions
  • Business-side understanding of Salesforce, CPQ, Marketo, and Power BI
  • Experience in multi-business or enterprise software environments
  • Exposure to a named sales methodology and its rollout
  • Deal desk or quoting experience
  • Practical experience with AI-assisted workflows

Wolters Kluwer Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Wolters Kluwer and has not been reviewed or approved by Wolters Kluwer.

  • Leave & Time Off Breadth Time away benefits are positioned as broad, spanning vacation and sick time plus paid holidays and other covered leave types. Paid parental and caregiver leave, bereavement leave, and a volunteer day contribute to a more comprehensive time-off offering.
  • Retirement Support Retirement support is framed as meaningful through access to a 401(k)/retirement plan paired with company matching and additional contribution features in some descriptions. This is reinforced by mentions of profit sharing and other long-term savings-oriented programs.
  • Parental & Family Support Family-oriented support stands out through adoption assistance and paid parental leave provisions. These benefits are described alongside other caregiver supports that extend beyond basic leave categories.

Wolters Kluwer Insights

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The Company
HQ: Alphen aan den Rijn
18,996 Employees

What We Do

Wolters Kluwer (www.wolterskluwer.com) is a global leader in information services and solutions for professionals in the health, tax and accounting, risk and compliance, finance and legal sectors. We help our customers make critical decisions every day by providing expert solutions that combine deep domain knowledge with specialized technology and services. Founded in 1836 and headquartered in Alphen aan den Rijn, the Netherlands, the company serves customers in over 180 countries, maintains operations in over 40 countries and employs 18,600 people worldwide. Wolters Kluwer reported 2019 annual revenues of €4.6 billion. Listed on Euronext Amsterdam, Wolters Kluwer shares (WKL) are included in the AEX and Euronext 100 indices. Wolters Kluwer has a sponsored Level 1 American Depositary Receipt program. The ADRs are traded on the over-the-counter market in the U.S. (WTKWY).

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