Sales Manager – Premium Sales & Private Events

Summary

LEGENDS GLOBAL

Two powerhouse companies have joined forces to redefine excellence in sports, entertainment, and live events. Together, we combine unmatched expertise with a global reach, offering an end-to-end solution across all areas of venue operations and revenue generation for many of the world’s most iconic brands and venues.

Legends brings a 360-degree, data-driven approach across planning, sales, partnerships, hospitality, and merchandise, working with top-tier clients to deliver exceptional experiences. Legends Global, the world leader in venue management and live event production, oversees 400+ arenas, stadiums, convention/exhibition centers, and performing arts venues globally.

Our organization is committed to building an inclusive, innovative environment where differences drive solutions that benefit our team members, guests, and partners. Guided by our values of respect, integrity, and accountability, we create a workplace where everyone can succeed. Are you ready to be part of the team that is transforming live entertainment? Join us to make legends happen!

Essential Duties and Responsibilities

Include the following. Other duties may be assigned.

• The Sales Coordinator – Premium Seating & Private Events supports revenue generation through the sale and coordination of premium seating products and private event bookings across the BMO Center, Coronado Theatre, and Davis Park.
• Cultivate and maintain relationships with premium seating clients, including suite holders, club seat members, and hospitality buyers, to ensure renewals and repeat business.
• Assist with the sales, servicing, and fulfillment of premium seating products for concerts, sporting events, and special events.
• Seek out, solicit, and coordinate new private event business, including meetings, banquets, receptions, corporate events, and social functions.
• Support sales goals established by the General Manager and Assistant General Manager for both premium seating and private event revenue.
• Work closely with the Marketing Department to develop and implement sales strategies, promotions, and outreach efforts to increase premium seating and private event bookings.
• Coordinate client tours, meetings, and event walkthroughs with appropriate internal departments to ensure high-quality customer service.
• Assist in creating, presenting, and negotiating proposals for premium seating and private events while maintaining stated goals and profit margins.
• Create and manage use license agreements from initial creation through completion, including obtaining signatures, insurance certificates, and required deposits.
• Serve as a primary point of contact for assigned clients, ensuring clear communication and timely follow-up throughout the sales and planning process.
• Represent the BMO Center, Coronado Theatre, and Davis Park at community, networking, and industry events as needed.
• Effectively works with the Executive Management Team to ensure the venue's success.
• Conducts regular marketing sales meetings with sales staff to discuss upcoming sales & marketing campaigns, outstanding leads, and special projects

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education and/or Experience        

• Minimum 4+ years current sales experience, preferable in hospitality or an entertainment venue focused on event sales
• Bachelor’s degree or equivalent combination of education and related experience and/or training
• Working knowledge of local and regional markets, venue operations, and special events industries
• 2-3 years supervisory experience

Knowledge, Skills, and Abilities

• Excellent communication, organizational and interpersonal skills required
• Strong interpersonal skills; can effectively communicate and relate to all levels within and outside the organization; creates and builds positive and productive relationships
• Responds quickly and effectively to changing trends and circumstances; embraces change and welcomes fresh perspectives; learns from past mistakes and adjusts accordingly
• Professional verbal and written communication skills
• Ability to effectively supervise staff
• Ability to work irregular hours as dictated by the event schedule, including nights, weekends, and holidays
• Ability to travel as needed
• Must be a "Self-Starter" and have the ability to work with limited supervision
• Crisis management skills

Computer Skills  

To perform this job successfully, an individual must have:

• Working knowledge of spreadsheet software and work processing software
• Be proficient in Microsoft Word, Excel, and Power Point
• Must be internet savvy
• Adobe Creative Suite preferred
• Basic HTML preferred
• Knowledge of digital media and social network platforms (Facebook, Twitter, Snapchat, Instagram, LinkedIn, Trip Advisor, etc.) is a must

Salary Information

$55,000 - $60,000 + Commission

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to move around the facility; to stand for long hours during events; talk and hear. This position may require work inside or outside of the building, as needed by events.

Note

The essential responsibilities of this position are described under the headings above.  They may be subject to change at any time due to reasonable accommodation or other reasons.  Also, this document in no way states or implies that these are the only duties to be performed by the employee occupying this position.

To Apply

Recruiter - Logan Colburn

BMO Center

300 Elm St.

Rockford, IL 61101

Applicants that need reasonable accommodations to complete the application process may contact

779-774-9365

ASM is an Equal Opportunity/Affirmative Action employer, and encourages Women, Minorities, Individuals with Disabilities, and protected Veterans to apply. VEVRAA Federal Contractor