Sales Enablement Specialist

Posted 16 Days Ago
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London, Greater London, England, GBR
In-Office
Mid level
Sales
The Role
Design and run onboarding and ongoing enablement programmes for SDRs, AEs, and AMs; create playbooks, training, and content; align tools and adoption with RevOps; collaborate with Product and Marketing; track and improve sales performance metrics.
Summary Generated by Built In
WHO ARE WE

Cognism is the leading provider of European B2B data and sales intelligence. Ambitious businesses of every size use our platform to discover, connect, and engage with qualified decision-makers faster and close more deals. Headquartered in London with global offices, Cognism’s contact data and contextual signals are trusted by thousands of revenue teams to eliminate the guesswork from prospecting.

As Sales Enablement Manager you are responsible for equipping the GTM organisation with the tools, content, processes, and insights needed to sell effectively and consistently. This role partners closely with Sales, Marketing, Product, and RevOps to drive faster ramp, improved deal execution, and predictable revenue outcome. The Sales Enablement Manager ensures that sales motions are clear, repeatable and aligned to customer decisions cycles, translating strategy into practical field-ready execution.


Key Responsibilities:

  • Onboarding new sales team members (SDR, AE, AM), focusing on overall Cognism CDC Sales Playbook for sales technique, as well as proper use of sales processes and systems. Ideally, you’re developing and owning repeatable and scalable programmes for learning
  • Supporting sales teams in day-to-day rep performance through call listening, targeted training development and delivery, and owning the outcome for key sales metrics improvements
  • Create content to support the sales team such as Sales Playbooks, battle cards, mock calls, etc, ensuring a high level of engagement from sales teams to leverage the content and achieve measurable results from the content
  • Align with Revenue Operations on tools and ensure tech adoption (CRM, AI tools, sales tools, etc.) and best practices across sales teams
  • Collaborate with Product and Product Marketing to create and deliver training on new product features, product launches, pricing changes, ICP persona qualification, etc.
  • Drive overall continuous improvement of key performance metrics within the sales team (win rates, AOV, ramp time, etc).
  • Identify potential challenges facing a sales team and design solutions proactively

Key Requirements:

  • Experience in sales enablement within a B2B / SaaS or complex sales environment
  • Strong understanding of sales processes, buyer journeys, and decision cycles
  • Proven ability to translate strategy into practical, scalable enablement
  • Excellent stakeholder management skills across Sales, Marketing, Product, and Ops
  • Data-driven mindset with the ability to measure and demonstrate impact
  • Comfortable operating in ambiguity and scaling enablement in a growing organisation

 

 WHY COGNISM

At Cognism, we’re not just building a company - we’re building an inclusive community of brilliant, diverse people who support, challenge, and inspire each other every day. If you’re looking for a place where your work truly makes an impact, you’re in the right spot!

Our values aren’t just words on a page—they guide how we work, how we treat each other, and how we grow together. They shape our culture, drive our success, and ensure that everyone feels valued, heard, and empowered to do their best work.

Here’s what we stand for:

🤝 We Own the Outcome Together.
🤓 We Deeply Understand our Customers. 
🏆 We Celebrate Impact Wherever It Comes From.

At Cognism, we are committed to fostering an inclusive, diverse, and supportive workplace. We welcome applications from individuals typically underrepresented in tech, so if this role excites you but you’re unsure if you meet every requirement, we encourage you to apply!


Skills Required

  • Experience in sales enablement within a B2B / SaaS or complex sales environment
  • Strong understanding of sales processes, buyer journeys, and decision cycles
  • Proven ability to translate strategy into practical, scalable enablement
  • Excellent stakeholder management skills across Sales, Marketing, Product, and Ops
  • Data-driven mindset with the ability to measure and demonstrate impact
  • Comfortable operating in ambiguity and scaling enablement in a growing organisation

Cognism Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Cognism and has not been reviewed or approved by Cognism.

  • Fair & Transparent Compensation Sales compensation for SDR and AE roles is considered broadly in line with market norms, with on‑target earnings seen as attainable for strong performers. Role and location specifics suggest UK SDR pay is near market, enabling reasonable earnings for performers.
  • Leave & Time Off Breadth Annual leave is presented as generous, with an extra day off for birthdays and region‑specific policies. This positions time off as a meaningful part of the core package.
  • Parental & Family Support Maternity and paternity packages are highlighted as “excellent,” with details varying by country. This points to an emphasis on family support in the offering.

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The Company
HQ: London
380 Employees
Year Founded: 2015

What We Do

Cognism is a leader in international sales intelligence, setting a new standard for data quality and compliance, trusted by 1800+ revenue teams worldwide. Cognism helps businesses find, engage and close their dream prospects by providing premium company and contact information, including firmographics, technographics, sales trigger events, intent data, verified business emails and phone-verified mobile numbers. Next level GDPR & CCPA compliance, combined with innovative technology and integrations with leading CRM and sales engagement partners, make Cognism the number one choice for businesses looking to create a predictable pipeline, find their next best business opportunity and overcome global compliance barriers.

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