The Role
Build and own Zinc’s sales enablement function, including AE onboarding, ramp strategy, playbooks, coaching, certification, sales content, tooling, needs assessments, and performance reporting. Partner with Sales, Product, Marketing, RevOps, and GTM Engineering to improve rep consistency, quota attainment, ramp time, win rates, conversion, and sales velocity across the customer lifecycle.
Summary Generated by Built In
✨Zinc is scaling its commercial motion — new enterprise pipeline, a growing AE team, increased focus on account expansion, and reps at different stages of ramp. This is our first dedicated enablement hire, working closely with our Head of Sales to build the function from the ground up. You'll be hands-on from day one: turning what Sales, Product, and Marketing already know into material and coaching that helps every rep sell Zinc's story consistently, from first call to closed-won and beyond.🚀
Key Responsibilities 🗝️
⚡️Own the AE onboarding & ramp strategy: design the playbook that gets new AEs productive fast — product knowledge, ICP, objection handling, narrative and competitive positioning — and iterate it as the team scales.
✨Set the standard for SDR/AE/AM consistency: define how pre-sales and post-sales messaging stays aligned across the full customer lifecycle, and hold the line on it as new reps and products come online.
☀️Content strategy that sells: partner with Marketing and Product leadership to turn case studies, ROI data, and feature releases into first-call decks, pipeline collateral, one-pagers, and battlecards reps actually use — using the deal room, video, GIFs, and Claude. You'll be a producer, not a project manager, but you'll also decide what gets built and why.
✨Coaching & certification: design and run the call review, skill assessment, and refresher cadence that keeps the team improving well past onboarding.
⚡️Tooling ownership: partner with RevOps and GTM engineering to shape the sales stack reps touch daily (HubSpot, Gong, enablement content hub) — you'll have a real say in how it's configured.
⭐️Needs assessment: run the gap-analysis process across reps and managers (1:1s, surveys, call reviews) and use it to set enablement's priorities, not just react to requests.
💫Multi-format delivery: decide the right mix of live training, async modules, job aids, and peer coaching so enablement fits around a working sales floor.
☄️Performance feedback loop: own the reporting on enablement impact against quota attainment, ramp time, and win rate, and present results and roadmap to Sales leadership each quarter.
✨Set the standard for SDR/AE/AM consistency: define how pre-sales and post-sales messaging stays aligned across the full customer lifecycle, and hold the line on it as new reps and products come online.
☀️Content strategy that sells: partner with Marketing and Product leadership to turn case studies, ROI data, and feature releases into first-call decks, pipeline collateral, one-pagers, and battlecards reps actually use — using the deal room, video, GIFs, and Claude. You'll be a producer, not a project manager, but you'll also decide what gets built and why.
✨Coaching & certification: design and run the call review, skill assessment, and refresher cadence that keeps the team improving well past onboarding.
⚡️Tooling ownership: partner with RevOps and GTM engineering to shape the sales stack reps touch daily (HubSpot, Gong, enablement content hub) — you'll have a real say in how it's configured.
⭐️Needs assessment: run the gap-analysis process across reps and managers (1:1s, surveys, call reviews) and use it to set enablement's priorities, not just react to requests.
💫Multi-format delivery: decide the right mix of live training, async modules, job aids, and peer coaching so enablement fits around a working sales floor.
☄️Performance feedback loop: own the reporting on enablement impact against quota attainment, ramp time, and win rate, and present results and roadmap to Sales leadership each quarter.
Skills, Knowledge and Expertise 🚀
⭐️5+ years in sales enablement, sales ops, or real closing sales experience at a B2B SaaS company, ideally selling into mid-market/enterprise, with some prior ownership of an enablement function or program.
📚A gift for storytelling — building clear, compelling narratives, both internally and in external resources.
🎨Not a master of visual design, but you know what looks good and can replicate it.
🧐Relentlessly curious, with a passion for understanding what makes people tick and a drive to build a deep understanding of whatever industry you're operating in.
💰Fluent in the standard sales playbooks (MEDDPIC etc.), and confident enough in the craft to know where they break down and adapt accordingly.
🏋️♀️Comfortable designing and delivering training yourself — a builder and facilitator, not just a project manager.
📈Data-literate: you can pull HubSpot/Gong data, spot where reps are losing deals or stalling, and turn that into an enablement fix, working cross-functionally with our RevOps Manager to lift conversion rates and sales velocity.
📝Excellent written and verbal communicator — you'll be creating content and coaching people at every level, from new starters to senior AEs, and comfortable presenting results to leadership.
📚A gift for storytelling — building clear, compelling narratives, both internally and in external resources.
🎨Not a master of visual design, but you know what looks good and can replicate it.
🧐Relentlessly curious, with a passion for understanding what makes people tick and a drive to build a deep understanding of whatever industry you're operating in.
💰Fluent in the standard sales playbooks (MEDDPIC etc.), and confident enough in the craft to know where they break down and adapt accordingly.
🏋️♀️Comfortable designing and delivering training yourself — a builder and facilitator, not just a project manager.
📈Data-literate: you can pull HubSpot/Gong data, spot where reps are losing deals or stalling, and turn that into an enablement fix, working cross-functionally with our RevOps Manager to lift conversion rates and sales velocity.
📝Excellent written and verbal communicator — you'll be creating content and coaching people at every level, from new starters to senior AEs, and comfortable presenting results to leadership.
What we offer 🍉
- 24 days holiday + Bank Holidays + your birthday off 🎉
- £1200 annual benefits allowance (ThanksBen, from month 2)
- Early finish Fridays (16:00)
- Yearly company retreat abroad ✈️
- 30 days to Work from anywhere 🌍
- Enhanced Maternity, Paternity, and Adoption Leave (13 weeks full pay, 17 weeks half pay, then SMP for maternity, 1 month full pay for paternity/adoption) 🐣
- Statutory pension with NEST (3% employer, 5% employee)
- Zinc shares, issued through the EMI Scheme
- Unlimited access to Spill Therapy
- Company socials, quarterly team socials Free Monday lunches
- Nursery workplace benefit scheme (Yellownest)
- Option to lease an electric car through Electric Car Scheme
- Celebrated Zinc anniversaries 🥳
About
Who we are ⚡Zinc builds automated reference and background checking tools designed to improve candidate experience and set new industry standards. Founded in 2017 by a team with extensive HRTech experience, Zinc is an early-stage startup rapidly growing as it redefines efficiency, transparency, and fairness in background checks.📚Read more about our story here: https://zincwork.com/missionWe're a culture first company, by this we don't just mean an active calendar of both company and team organised events 🍔🍻🎯 (which we do have 🤩),Zinc's culture is defined by a respectful and autonomous approach to all employees, fostering support for new ideas, promoting a flexible work environment, and operating within a flat structure. While socials, lunches, and events enhance the experience, the core of Zinc's culture drives employees to embrace innovation, share successes, and feel motivated about the company's future.🪴We recently redefined our company values:🧩The pieces that make Zinc: Pragmatic, Integrity, Empathy, Collaborate, Empowered, Speed.
Skills Required
- 5+ years of experience in sales enablement, sales operations, or closing sales at a B2B SaaS company
- Experience selling to mid-market or enterprise customers
- Prior ownership of a sales enablement function or program
- Ability to build compelling internal and external narratives and sales content
- Knowledge of standard sales methodologies such as MEDDPIC
- Experience designing and delivering sales training and coaching
- Data literacy, including analyzing HubSpot and Gong data
- Excellent written and verbal communication skills
- Ability to collaborate cross-functionally and present results to leadership
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The Company
What We Do
Zinc builds automated reference and background checking tools designed to improve candidate experience and set new industry standards, offering automated pre-screening employment software for HR and recruiting teams to verify candidates' backgrounds and hire at scale.
