About Us
Scotch is building the next-generation operating system for beverage alcohol retailers — combining POS, payments, back office, and e-commerce into a platform purpose-built for liquor stores.
We’re modernizing one of the oldest industries in the world: the $1.6T beverage alcohol market. Our platform helps retailers run more efficiently through streamlined payments, inventory management, reporting, and day-to-day operations.
Our founding team includes leaders from Skupos (acquired in 2023), Drizly (acquired by Uber), and engineering leaders from top technology companies. We’ve raised $28M from VMG, First Round, Lerer Hippeau, Watchfire, and Toba Capital, alongside angels including the founder of Drizly and early executives from Toast. Forbes has recognized Scotch as a leader in the liquor retail technology space.
Position Overview
Scotch is seeking a Sales Director to help liquor stores across the country modernize their operations. You'll be selling a full operating system — hardware, software, payment processing, and e-commerce — to small business owners who are ready to leave outdated technology behind. This is a high-activity, high-reward role at a fast-moving company with real upside.
Key Responsibilities
- Sell the Scotch POS and operating system to liquor store owners across the US
- Own a mix of inbound and outbound activity, calling on stores five days a week
- Serve as the trusted technology expert for your buyers — small business owners — helping them understand how Scotch saves time and grows profit
- Collaborate with the onboarding and support team post-close to ensure smooth merchant transitions, stepping in as needed on your own deals
Qualifications & Skills
- Proven sales experience in SMB technology or the beverage alcohol industry
- Confidence selling to and communicating with small business owners
- Self-starter mentality with a track record of hitting and exceeding targets
- Comfort in an autonomous, performance-driven environment
- Genuine enthusiasm for technology and modern sales enablement tools
- Experience working in the retail liquor or broader BevAlc space
Nice to Haves
- Existing relationships in the retail liquor or broader BevAlc space
- Experience selling hardware + software bundles or multi-product platforms
- Familiarity with POS, payments, or e-commerce solutions
Compensation & Benefits
- $150,000 OTE ($100k base + $50k uncapped commission)
- Competitive equity package
- Comprehensive medical, dental, and vision coverage — 75% premium covered for employees
- Company-sponsored 401(k)
- Unlimited flexible PTO — we actively encourage you to use it
Why Scotch?
- Be part of something early: Join a category-defining company with real momentum and room to shape how we go to market
- Sell a product people need: Liquor store owners have been underserved by technology for decades — you're bringing them something genuinely better
- Grow with the company: As Scotch scales, so do the opportunities — in comp, scope, and responsibility
- Win with a great team: Low ego, high output, no assholes — a culture built to attract and keep top performers
Scotch is an equal opportunity employer. We value diverse perspectives and are committed to creating an inclusive environment for all employees.
Skills Required
- Proven sales experience in SMB technology or the beverage alcohol industry
- Confidence selling to and communicating with small business owners
- Self-starter mentality with a track record of hitting and exceeding targets
- Comfort in an autonomous, performance-driven environment
- Genuine enthusiasm for technology and modern sales enablement tools
- Experience working in the retail liquor or broader beverage alcohol space
- Existing relationships in the retail liquor or broader beverage alcohol space
- Experience selling hardware + software bundles or multi-product platforms
- Familiarity with POS, payments, or e-commerce solutions
What the Team is Saying
Scotch Compensation & Benefits Highlights
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Healthcare Strength — Health, dental, and vision insurance are consistently listed, with employer-subsidized premiums referenced in job materials. Feedback suggests the core medical coverage is solid for a small, venture‑backed startup.
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Equity Value & Accessibility — Employee equity is included across postings, providing ownership potential aligned with early‑stage growth. Feedback suggests this upside is a meaningful part of the total rewards mix.
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Leave & Time Off Breadth — An unlimited PTO policy is advertised across public materials. Feedback suggests flexibility is a notable feature, though actual usage norms should be confirmed during the offer process.
Scotch Insights
What We Do
From neighborhood stores to destination warehouses, liquor retailers of all sizes have been held back by manual tasks, slow systems and limited business intelligence. So we decided to build something better — smarter software that saves time and improves margins so independent retailers could focus on their customers, not manually managing inventory.
Why Work With Us
Company building is a team sport, and we aim to to win the World Championships. We’re looking for heat-seeking missiles that aspire to be the absolute best in their field, to constantly raise the bar amongst their peers, and to win. We’re a low-ego, high-outcome focused crew with a strict no asshole policy.
Scotch Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
We're a distributed remote team, with our headquarters in Denver, CO. We hire the best people we can find, regardless of location.
