The Sales Development Representative (SDR) is responsible for generating qualified sales opportunities for LexisNexis Canada’s New Business team. This role engages legal professionals and in-house counsel through proactive outreach, identifies business needs, creates interest in LexisNexis solutions, and books qualified product demonstrations for Account Executives.
The SDR plays a key role in building a healthy pipeline by researching target accounts, executing structured outreach, maintaining accurate Salesforce records, and ensuring timely follow-up on assigned leads.
Key Responsibilities
- Prospect and qualify solo and small law firms, corporate legal departments, and public-sector organizations through phone, email, LinkedIn, and other approved outreach channels.
- Research target accounts and contacts using sources such as Law Society directories, ZoomInfo, LinkedIn Sales Navigator, and internal databases.
- Conduct discovery conversations to understand a prospect’s legal research, drafting, workflow, and productivity challenges.
- Clearly communicate the value of LexisNexis Canada solutions, including Lexis+ with Protégé, and create interest in a tailored product demonstration.
- Book qualified demos for Account Executives and provide complete, accurate handover notes, including prospect needs, pain points, key contacts, and next steps.
- Manage assigned Salesforce lead tasks within the required service-level agreement and document all activities, outcomes, and lead feedback.
- Maintain accurate lead and account data, including contact information, status, qualification notes, and follow-up dates.
- Execute agreed touch plans and follow-up cadences in partnership with assigned Account Executives.
- Meet or exceed activity, lead-generation, demo-booking, and pipeline contribution targets.
- Participate in call reviews, coaching sessions, team meetings, role plays, and product training to continuously improve performance.
- Share market feedback, competitor insights, and recurring prospect objections with the sales and leadership teams.
We know your well-being and happiness are key to a long and successful career. We are delighted to offer country specific benefits. Click here to access benefits specific to your location.
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RELX Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about RELX and has not been reviewed or approved by RELX.
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Retirement Support — Retirement support is positioned as a meaningful part of total rewards through a 401(k) plan with matching contributions, alongside other financial protections such as life and disability coverage. Tuition reimbursement and share purchase access further broaden the financial value of the package beyond base salary.
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Leave & Time Off Breadth — Leave and time off breadth appears strong, with generous vacation allowances, mental health days, and options like sabbaticals and tiered PTO by tenure. Parental and caregiving leaves are described in detail, reinforcing time-away benefits as a standout component of the overall package.
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Wellbeing & Lifestyle Benefits — Wellbeing and lifestyle benefits are supported by offerings such as mental health support (e.g., app access), EAP resources, gym-related perks, and wellness incentives. Flexible working hours and related work-life supports add to the perceived day-to-day value of benefits.
RELX Insights
What We Do
RELX is a global provider of information-based analytics for professional and business customers across industries. We help scientists make new discoveries, doctors and nurses improve the lives of patients and lawyers win cases. We prevent online fraud and money laundering, and help insurance companies evaluate and predict risk. Our events enable customers to learn about markets, source products and complete transactions. In short, we enable our customers to make better decisions, get better results and be more productive. We do this by leveraging a deep understanding of our customers to create innovative solutions which combine content and data with analytics and technology in global platforms. RELX serves customers in more than 180 countries and has offices in about 40 countries. It employs approximately 30,000 people of whom almost half are in North America. We operate in four major market segments: Scientific, Technical & Medical; Risk & Business Analytics; Legal; and Exhibitions.
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