Toast creates technology to help restaurants and local businesses succeed in a digital world, helping business owners operate, increase sales, engage customers, and keep employees happy.. As a Sales Development Representative, (SDR), you will help expand our customer base by connecting with prospective customers, understanding their unique needs, and identifying the best way to position Toast. You’ll have the opportunity to master your sales skills in an environment that fosters continuous learning and growth.
This is a Hybrid role in our central London office
A day in the life (Responsibilities)
- Handle Inbound marketing leads and set up product demonstrations for Field Account Executives.
- Collaborate with Field Account Executive Teams as well as the marketing team to develop creative outreach strategies.
- Leverage prospecting skills and relationships to build partnerships with restaurants.
- Be the voice of the customer and share valuable feedback cross-functionally.
- Understand the competitive landscape and determine how to best position Toast in the market.
What you'll need to thrive (Requirements)
- Excellent written and verbal communication skills
- Passion for sales and a desire to work in a results-driven environment
- High customer empathy and ability to handle objections
- 6+ months experience in an SDR or BDR role
- Attention to detail and strong organisational skills to be able to keep track of many opportunities at one time
- Ability to work in a fast-paced, entrepreneurial environment.
- Self-motivated, creative, and flexible with the ability to perform well under pressure.
- Experience canvassing and cold-calling into various types of local businesses, with evidence of success preferred.
What will help you stand out (Nonessential Skills/Nice to Haves)
- Up to date on the latest restaurant industry trends; knowledge of restaurant operations is a plus.
- Experience working in a start-up environment.
AI at Toast
At Toast, one of our company values is that we're hungry to build and learn. We believe learning new AI tools empowers us to build for our customers faster, more independently, and with higher quality. We provide these tools across all disciplines, from Engineering and Product to Sales and Support, and are inspired by how our Toasters are already driving real value with them. The people who thrive here are those who embrace changes that let us build more for our customers; it’s a core part of our culture.
Our Total Rewards Philosophy
We strive to provide competitive compensation and benefits programs that help to attract, retain, and motivate the best and brightest people in our industry. Our total rewards package goes beyond great earnings potential and provides the means to a healthy lifestyle with the flexibility to meet Toasters’ changing needs. Learn more about our benefits at https://careers.toasttab.com/toast-benefits.
How Toast Uses AI in its Hiring Process
Throughout the hiring process, our goal is to get to know you. We use AI tools to support our recruiters and interviewers with tasks like note-taking, summarization, and documentation of interviews to ensure they can be fully focused on your conversation. All hiring decisions are made by people. To learn more: https://careers.toasttab.com/ai-in-hiring
Our Approach to Hybrid Working
We embrace a hybrid work model that fosters in-person collaboration while valuing individual needs. Our goal is to build a strong culture of connection as we work together to empower the hospitality community, regardless of location. Please visit the Locations page on our career site to learn more about our in-office expectations by region: https://careers.toasttab.com/locations-toast
Diversity, Equity, and Inclusion is Baked into our Recipe for Success
At Toast, our employees are our secret ingredient—when they thrive, we thrive. The restaurant industry is one of the most diverse, and we embrace that diversity with authenticity, inclusivity, respect, and humility. By embedding these principles into our culture and design, we create equitable opportunities for all and raise the bar in delivering exceptional experiences.
We Thrive Together
We embrace a hybrid work model that fosters in-person collaboration while valuing individual needs. Our goal is to build a strong culture of connection as we work together to empower the restaurant community. To learn more about how we work globally and regionally, check out: https://careers.toasttab.com/locations-toast.
Apply today!
Toast is committed to creating an accessible and inclusive hiring process. As part of this commitment, we strive to provide reasonable accommodations for persons with disabilities to enable them to access the hiring process. If you need an accommodation to access the job application or interview process, please contact [email protected].
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For roles in the United States, it is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Skills Required
- Excellent written and verbal communication skills
- Passion for sales and a desire to work in a results-driven environment
- High customer empathy and ability to handle objections
- 6+ months experience in an SDR or BDR role
- Attention to detail and strong organisational skills
- Ability to work in a fast-paced, entrepreneurial environment
- Self-motivated, creative, and flexible with the ability to perform well under pressure
- Experience canvassing and cold-calling into various types of local businesses
- Evidence of success in canvassing and cold-calling
- Up to date on the latest restaurant industry trends; knowledge of restaurant operations
- Experience working in a start-up environment
What the Team is Saying
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Toast Compensation & Benefits Highlights
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Leave & Time Off Breadth — Flexible PTO, paid company holidays, and a paid sabbatical after five years are part of the package alongside paid parental, family, and medical leave. These programs collectively provide multiple pathways for extended time away.
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Parental & Family Support — Parental leave is described as 16 weeks paid for all parents plus an additional 8–10 weeks for birthing parents that can be split within 24 months. Fertility and family‑forming guidance with a stipend and subsidized backup care further enable family support.
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Healthcare Strength — Medical, dental, and vision coverage are paired with mental‑health therapy and coaching, a wellness stipend, and financial education. Fertility and family‑forming guidance with a stipend adds depth to the health offering.
Toast Insights
What We Do
Toast is the all-in-one platform built for restaurants of all sizes. Toast provides a single platform of software as a service (SaaS) products and financial technology solutions that give restaurants everything they need to run their business, including point of sale, payments, supplier management, digital ordering and delivery, marketing and loyalty, and team management. By serving as the restaurant operating system across dine-in, takeout, and delivery channels, Toast helps restaurants increase revenue, streamline operations and deliver amazing guest experiences.
Why Work With Us
Our recipe for an awesome workplace: One splash of friendship A dollop of impact A sprinkle of no hierarchy & A heavy spoonful of individuality Mix these ingredients in a fast-paced and hardworking environment. Best paired with a side of interesting people who always bring their whole selves to work. *100% Sunday scary free
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Toast Teams
Toast Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
