Be an Early Applicant
Put people first. Thrive on collaboration. Consistently Deliver. Think big, act small.
The Role
Provides technical and commercial advisory support to sales teams on complex wire, cable, fiber, and electrical product opportunities. Validates applications, specifications, configurations, alternates, pricing risks, margins, and technical compliance. Partners with account managers, business development, category management, suppliers, and channel partners; supports customer meetings and site visits; resolves technical objections; develops sales training, guides, and reusable tools; and mitigates execution risk without owning accounts, quotas, pricing authority, or deal closure.
Summary Generated by Built In
Application Sales Engineer | OmniCable
OmniCable, LLC (OmniCable), the largest redistributor of wire, cable, and connectivity solutions, delivering operational excellence and enabling growth across North America through innovation, collaboration, and data-driven decision-making, is seeking an Application Sales Engineer. This role serves as a shared technical and commercial-advisory resource for Account Managers (AMs), Business Development, Inside Sales and Channel Partners. This role supports OmniCable's sales organization by providing application expertise, solution validation, and pricing advisory input on complex and high-value opportunities.
The Application Sales Engineer partners directly with the commercial teams to advise on solution design, application suitability, and price positioning, particularly on large, strategic, or technically complex opportunities where execution risk, margin exposure, or application complexity is elevated.
This role does not own customer accounts, carry a quota, or negotiate commercial terms. Instead, it exists to enable Commercial Sales arm to sell complex solutions faster and more confidently, while protecting margin, reducing technical risk, improving customer experience and close ratio. Ensuring a successful launch of this product family into the electrical product category.
Why This Role Matters:
The Application Sales Engineer exists to support Commercial Teams by removing technical and application-driven friction from the sales process, allowing Teams Members to focus on customer relationships, commercial strategy, and closing business.
What You'll Do:
Direct Account Manager Partnership• Partner directly with Account Managers and Business Development Managers on application-driven and technically complex opportunities.• Participate in AM-led customer calls, meetings, and site visits to validate application requirements and provide technical credibility.• Review customer specifications and requirements prior to final pricing and quotes.• Support resolution of technical objections.
Pricing & Commercial Advisory Support• Advise Account Managers on pricing strategy tied to application complexity and execution risk.• Support margin-aware pricing decisions without owning pricing authority.• Help AMs defend pricing through technical and application-based value.
Strategic & Large Opportunity Consultation• Be consulted on large, strategic, or high-risk opportunities.• Validate technical scope prior to final pricing submission.• Identify risks and recommend configuration adjustments to protect margin and delivery.
Application & Solution Validation• Recommend technically compliant and application-appropriate solutions.• Evaluate alternates, substitutions, and configuration options.• Ensure alignment with applicable standards and specifications.
Internal Escalation & Risk Mitigation• Act as a technical escalation point for AMs and commercial channel.• Reduce downstream execution issues and rework.
Sales Enablement & Knowledge Development• Deliver application-focused training to Account Managers.• Support channel and commercial projects/quotes• Develop technical guides and reusable tools.
Supplier & Cross-Functional Collaboration• Serve as liaison between AMs, Category Management, and supplier engineering teams.
Role Boundaries• The Application Sales Engineer advises on pricing strategy and is consulted on large opportunities but does not own accounts, carry quota, negotiate pricing, or close deals.
What Success Looks Like:• Increased win rates on complex opportunities.• Improved margin discipline.• Reduced technical escalations and pricing rework.• Ensuring flawless customer service experience
Work Environment & Schedule• Location: Flexible / Remote (with travel as required)• Reports To: Commercial / Category Leadership (non-quota role)
About OmniCable
OmniCable, LLC (OmniCable) is one of the largest redistributors of wire, cable, fiber, electrical, and communications products. We empower distributors to succeed through a partnership-driven approach focused on operational excellence, supply chain strength, and value-added services. With approximately $400 million in inventory and 18 North American distribution locations, OmniCable is backed by more than 45 years of experience and sustained growth.
At OmniCable, our corporate teams play a critical role in driving the business forward. We offer a collaborative, people-first environment where employees are empowered to take ownership, think strategically, and make an impact across the organization. Our culture emphasizes teamwork, continuous improvement, and professional growth through development opportunities and cross-functional collaboration.
We provide a comprehensive total rewards package, including medical, dental, vision, 401(k) with company match, paid time off, and programs designed to support your well-being, career development, and work-life balance.
OmniCable is a subsidiary of Dot Family Holdings. Our employees share a common mission:
to empower shared success by being the best vendor to our customers, the best customer to our vendors, and the best employer to our employees-through innovation and collaboration.
At OmniCable, your work makes an impact-and your career can grow with us.
OmniCable, LLC (OmniCable), the largest redistributor of wire, cable, and connectivity solutions, delivering operational excellence and enabling growth across North America through innovation, collaboration, and data-driven decision-making, is seeking an Application Sales Engineer. This role serves as a shared technical and commercial-advisory resource for Account Managers (AMs), Business Development, Inside Sales and Channel Partners. This role supports OmniCable's sales organization by providing application expertise, solution validation, and pricing advisory input on complex and high-value opportunities.
The Application Sales Engineer partners directly with the commercial teams to advise on solution design, application suitability, and price positioning, particularly on large, strategic, or technically complex opportunities where execution risk, margin exposure, or application complexity is elevated.
This role does not own customer accounts, carry a quota, or negotiate commercial terms. Instead, it exists to enable Commercial Sales arm to sell complex solutions faster and more confidently, while protecting margin, reducing technical risk, improving customer experience and close ratio. Ensuring a successful launch of this product family into the electrical product category.
Why This Role Matters:
The Application Sales Engineer exists to support Commercial Teams by removing technical and application-driven friction from the sales process, allowing Teams Members to focus on customer relationships, commercial strategy, and closing business.
What You'll Do:
Direct Account Manager Partnership• Partner directly with Account Managers and Business Development Managers on application-driven and technically complex opportunities.• Participate in AM-led customer calls, meetings, and site visits to validate application requirements and provide technical credibility.• Review customer specifications and requirements prior to final pricing and quotes.• Support resolution of technical objections.
Pricing & Commercial Advisory Support• Advise Account Managers on pricing strategy tied to application complexity and execution risk.• Support margin-aware pricing decisions without owning pricing authority.• Help AMs defend pricing through technical and application-based value.
Strategic & Large Opportunity Consultation• Be consulted on large, strategic, or high-risk opportunities.• Validate technical scope prior to final pricing submission.• Identify risks and recommend configuration adjustments to protect margin and delivery.
Application & Solution Validation• Recommend technically compliant and application-appropriate solutions.• Evaluate alternates, substitutions, and configuration options.• Ensure alignment with applicable standards and specifications.
Internal Escalation & Risk Mitigation• Act as a technical escalation point for AMs and commercial channel.• Reduce downstream execution issues and rework.
Sales Enablement & Knowledge Development• Deliver application-focused training to Account Managers.• Support channel and commercial projects/quotes• Develop technical guides and reusable tools.
Supplier & Cross-Functional Collaboration• Serve as liaison between AMs, Category Management, and supplier engineering teams.
Role Boundaries• The Application Sales Engineer advises on pricing strategy and is consulted on large opportunities but does not own accounts, carry quota, negotiate pricing, or close deals.
What Success Looks Like:• Increased win rates on complex opportunities.• Improved margin discipline.• Reduced technical escalations and pricing rework.• Ensuring flawless customer service experience
Work Environment & Schedule• Location: Flexible / Remote (with travel as required)• Reports To: Commercial / Category Leadership (non-quota role)
About OmniCable
OmniCable, LLC (OmniCable) is one of the largest redistributors of wire, cable, fiber, electrical, and communications products. We empower distributors to succeed through a partnership-driven approach focused on operational excellence, supply chain strength, and value-added services. With approximately $400 million in inventory and 18 North American distribution locations, OmniCable is backed by more than 45 years of experience and sustained growth.
At OmniCable, our corporate teams play a critical role in driving the business forward. We offer a collaborative, people-first environment where employees are empowered to take ownership, think strategically, and make an impact across the organization. Our culture emphasizes teamwork, continuous improvement, and professional growth through development opportunities and cross-functional collaboration.
We provide a comprehensive total rewards package, including medical, dental, vision, 401(k) with company match, paid time off, and programs designed to support your well-being, career development, and work-life balance.
OmniCable is a subsidiary of Dot Family Holdings. Our employees share a common mission:
to empower shared success by being the best vendor to our customers, the best customer to our vendors, and the best employer to our employees-through innovation and collaboration.
At OmniCable, your work makes an impact-and your career can grow with us.
OmniCable Compensation & Benefits Highlights
-
Leave & Time Off Breadth — PTO is often characterized as generous, with paid holidays and floating holidays, and employer-verified notes citing good accrual for new hires. The combination of generous PTO, holidays, and early accrual creates strong time-off breadth.
-
Healthcare Strength — The careers site highlights comprehensive medical, dental, and vision coverage along with mental health resources, an EAP/wellness provider, and immediate start-date coverage in some materials. Built In’s descriptions reinforce a robust health offering that includes mental health support.
-
Retirement Support — A 401(k) with company match is complemented by profit sharing and access to financial advisors, with charitable matching also noted. These elements indicate a standard-to-solid retirement setup that goes beyond a basic savings plan.
OmniCable Insights
Am I A Good Fit?
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.
Success! Refresh the page to see how your skills align with this role.
The Company
What We Do
OmniCable is a premier redistributor of wire and cable, electrical products, and value-added services. OmniCable empowers our industry to be successful by providing an exceptional experience through operational excellence, accuracy and precision, and a partnership approach. With a multi-million dollar inventory and the acquisition of Houston Wire & Cable, we offer distributors products from the industry’s leading manufacturers. Since our founding in 1977, we only sell to distributors. Mission Statement: “To empower shared success by being the best vendor to our customers, the best customer to our vendors, and the best employer to our employees through innovation and collaboration.”
Why Work With Us
At OmniCable, we're empowered to make an impact every day in a hands-on, collaborative environment where we grow, feel supported, and deliver at the highest level — leading the industry that powers and keeps the world connected.
OmniCable Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Typical time on-site:
Not Specified
