Purpose of the
Position
The Sales and Marketing Officer will undertake
marketing projects for the benefit of the company. You will organize creative
campaigns and promotional events that can make a difference for the company’s
success according to trends and customer requirements.
The ideal
candidate must be passionate for the “art” of marketing and will have an
abundance of ideas for building efficient strategies. You must bring forth a
strong arsenal of techniques and methods to promote our products, services and
public image.
The goal is
to reach out to the market and cultivate the customer’s interest in the
companys products and services in ways that strengthen our reputation and
facilitate our continuous growth
- Develop
efficient and intuitive marketing strategies together with the marketing
department
- Organize
and oversee advertising/communication campaigns (social media, TV etc.),
exhibitions and promotional events
- Conduct
market research and analysis to evaluate trends, brand awareness and
competition ventures
- Initiate
and control surveys to assess customer requirements and dedication
- Write
copy for diverse marketing distributions (brochures, press releases,
website material etc.)
- Maintain
relationships with media vendors and publishers to ensure collaboration in
promotional activities
- Monitor
progress of campaigns using various metrics and submit reports of
performance
- Collaborate
with managers in preparing budgets and monitoring expenses.
- Ensure
high levels of customer satisfaction through excellent sales service
- Assess
customer’s needs and provide assistance and information on product
features
- Follow
and achieve department’s sales goals on a monthly, quarterly and yearly
basis
- “Go the
extra mile” to drive sales
- Maintain
in-stock and presentable condition assigned areas
- Actively
seek out customers
- Remain
knowledgeable on products offered and discuss available options
- Cross
sell products
- Handle
returns of merchandise
- Build
productive trust relationships with customers
- Comply
with inventory control procedures
- Suggest
ways to improve sales (e.g. planning marketing activities, changing the
store’s design)
Requirements
Requirements
· Personal Attributes
Skills Required
- Proven experience as a sales officer or similar role
- BSc/BA in marketing, business administration or relevant discipline
- Good understanding of market research techniques, data analysis and statistics methods
- Thorough knowledge of strategic planning principles and marketing best practices
- Proficient in MS Office
- Familiarity with social media and web analytics (e.g. WebTrends)
- Excellent communication and people skills
- Strong organizational and time-management abilities
- Creativity and commercial awareness
What We Do
P. M. Renaissance is a boutique people management consulting firm delivering exclusive Human Resources services. The company specializes in organizational development, recruitment, and staffing solutions, providing professional management consulting and HR services to help businesses optimize their workforce and grow their revenue.
