BUSINESS
DEVELOPMENT & MARKETING MANAGER
JOB
DESCRIPTION
Location: Accra
Industry: Healthcare
Benefits: Private medical insurance
Our client is a leading healthcare provider and diagnostic
centre committed to delivering high-quality healthcare services, operational
excellence, and exceptional patient care.
Scope
The Business Development & Marketing Manager will primarily be responsible
for driving revenue growth, increasing service utilisation across key units,
building strategic referral networks, and strengthening the organisation’s
position as a preferred diagnostic centre within its service area.
Key
Responsibilities
- Build
and maintain relationships with key stakeholders, including physicians,
healthcare providers and insurers to drive referrals and partnerships.
- Drive
B2B and B2C demand generation initiatives to increase patient access to
services.
- Develop
and deliver customised presentations and proposals, manage bids and negotiate
contracts.
- Plan
and execute targeted marketing campaigns to promote diagnostic and clinical
services.
- Track
and manage sales pipeline, conversion rates, and service utilisation metrics.
- Identify
and pursue new business opportunities and strategic partnerships.
- Strengthen
relationships with clinicians and key stakeholders to drive referrals.
- Manage
end to end sales cycle from lead generation to closing deals while achieving
revenue targets
- Monitor
market trends, client needs, and industry developments to inform business
development strategies.
- Collaborate
with the operations team to improve patient experience and service delivery.
- Support
pricing, packaging, and service positioning to enhance competitiveness.
Requirements
Requirements
- Bachelor’s
degree in Marketing, Business Administration, Healthcare Management, or any related
field.
- Minimum
of 4 years of experience in healthcare business development, diagnostics, or
hospital marketing.
- Experience
managing pipelines, tracking conversions, and working with performance targets
- Proven
track record of driving revenue growth and increasing service utilisation.
- Strong
commercial acumen to support business growth.
- Strong
communication and stakeholder management skills
- Proficient
in the use of MS Word, Excel, Outlook and PowerPoint
Results-Driven,
Analytical, Client-Oriented, Persuasive, Confident Communicator, Problem-Solving.
Skills Required
- Bachelor's degree in Marketing, Business Administration, Healthcare Management, or related field.
- Minimum of 4 years of experience in healthcare business development, diagnostics, or hospital marketing.
- Experience managing pipelines, tracking conversions, and working with performance targets.
- Proven track record of driving revenue growth and increasing service utilisation.
- Strong commercial acumen to support business growth.
- Strong communication and stakeholder management skills.
- Proficient in the use of MS Word, Excel, Outlook and PowerPoint.
What We Do
P. M. Renaissance is a boutique people management consulting firm delivering exclusive Human Resources services. The company specializes in organizational development, recruitment, and staffing solutions, providing professional management consulting and HR services to help businesses optimize their workforce and grow their revenue.
