The Sales Account Executive generates advertising revenue through the sale of broadcast television and digital advertising solutions. This position develops relationships with established clients and advertising agencies, identifies new business opportunities through prospecting and cold-calling, and demonstrates the value of integrated broadcast and digital marketing strategies to potential advertisers.
The Sales Account Executive serves businesses throughout Central Pennsylvania, helping local advertisers connect with their target audiences through effective multimedia advertising campaigns.
Essential Duties:
Implements strategies to consistently grow broadcast and digital advertising revenue and exceed revenue goals.
- Establishes credible relationships with businesses and advertising agencies throughout the local community.
- Makes sales calls on existing and prospective clients to identify advertising needs and develop new business opportunities.
- Maintains assigned accounts and develops new accounts across broadcast television and digital advertising platforms.
- Prepares and delivers sales presentations to clients, recommending advertising solutions that align with their marketing objectives.
- Explains to customers how broadcast television, digital advertising, and integrated marketing campaigns can effectively promote their products or services.
- Provides clients with information regarding advertising rates, available products, and placement opportunities across broadcast and digital media.
- Develops advertising schedules and campaigns with clients and station personnel responsible for coordinating advertising placement.
- Works with clients and station personnel to develop advertisements and digital creative materials that support client marketing goals.
- Performs other duties as assigned.
Requirements & Skills:
- Bachelor's degree in Marketing, Advertising, Mass Communications, or a related field, or an equivalent combination of education and work-related experience.
- Minimum one year's experience in sales, preferably in broadcast media, digital advertising, or a related field.
- Valid driver's license with an acceptable driving record.
- Experience achieving long-range objectives and implementing the strategies and actions necessary to achieve them.
- Proficiency with computers, telephones, copiers, scanners, and other office equipment, with the ability to learn advertising sales and digital media platforms.
Skills Required
- Bachelor's degree in Marketing, Advertising, Mass Communications, or a related field, or equivalent education and work-related experience
- At least one year of sales experience, preferably in broadcast media, digital advertising, or a related field
- Valid driver's license with an acceptable driving record
- Experience achieving long-range objectives and implementing strategies and actions to meet them
- Computer and office equipment proficiency, with ability to learn advertising sales and digital media platforms
Nexstar Media Group, Inc. Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Nexstar Media Group, Inc. and has not been reviewed or approved by Nexstar Media Group, Inc..
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Healthcare Strength — Healthcare is presented as comprehensive, covering medical, dental, vision, behavioral health, and an Employee Assistance Program. Disability and life insurance are also available, with optional protections like accident and critical illness coverage noted.
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Parental & Family Support — Paid parental leave is offered and was expanded to provide up to six weeks of paid time for eligible employees. Family-support resources are complemented by mental‑health and EAP services.
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Leave & Time Off Breadth — Paid time off, sick leave, and standard holidays are provided, with vacation that typically scales with tenure. These programs form part of a conventional large‑employer benefits menu.
Nexstar Media Group, Inc. Insights
What We Do
Nexstar Media Group is the largest TV station operator in the country. With the reach of 171 full power television stations in 100 markets addressing nearly 38.9% of US television households, and a diversified, growing digital media operation, Nexstar Media Group offers superior audience engagement across all media devices and local broadcast television’s unrivalled influence on consumers’ purchasing and political decisions. In 20 years, Nexstar has grown from a single station to the nation’s largest television company. This growth is fueled by an organization-wide commitment to delivering exceptional service to our communities and outstanding results for our advertisers. From the very beginning, Nexstar has cultivated an organization-wide commitment to providing superior, unique local content that is relevant to each of the communities it serves, while offering local businesses, advertisers and brands the ability to engage and connect with local communities.
