Employer Brand Associate 2

We are the leading provider of professional services to the middle market globally, our purpose is to instill confidence in a world of change, empowering our clients and people to realize their full potential. Our exceptional people are the key to our unrivaled, inclusive culture and talent experience and our ability to be compelling to our clients. You’ll find an environment that inspires and empowers you to thrive both personally and professionally. There’s no one like you and that’s why there’s nowhere like RSM.

The Employer brand associate will be responsible for working with the Talent marketing team to strengthen RSM’s employer brand in India and assist with employer brand initiatives globally. The position will execute the recruitment marketing strategy, tactics and deliverables to inform, engage and inspire candidates to position RSM as an employer of choice globally.

Essential Duties

Employer brand building

• Assist in building RSM’s employer brand in India and globally to attract and retain talent through various channels such as social media, web, recruiting channels and third-party platforms.
• Develop and maintain our brand across country-specific job boards, employer review sites, and other channels.

Recruitment marketing

• Execute content gathering to create compelling content for digital recruitment marketing campaigns, including employee-generated content and testimonials to showcase our culture, development opportunities and benefits that resonate with the intended audience.
• Maintain employee-generated video platform, creating genuine, compelling videos of employees for use on social, websites, job descriptions and campaigns.
• Attend local employee events and virtual events to capture content.

Analytics and reporting

• Track the content performance and continually identify improvement areas to improve communication processes, tools, and results

Leveraging technology

Actively explore opportunities and share ideas to continually improve processes, tools, and results by leveraging technology.

Stakeholder management

• Actively build relationships with team members and key stakeholders in India and the U.S.

EDUCATION/CERTIFICATIONS

Required bachelor’s degree in communications, marketing, or related fields (post-graduates preferred)

TECHNICAL/SOFT SKILLS

Requires:

• Solid understanding of digital marketing and analytics
• Excellent written and verbal communication skills, with the ability to craft compelling content across formats and channels with strong social media capabilities.
• Strong analytical and problem-solving skills, with the ability to leverage data to make informed decisions
• Strong interpersonal and networking skills to effectively collaborate with internal and external stakeholders.
• Ability to manage multiple projects and prioritize tasks in a fast-paced environment with strong attention to detail.
• Ability to collaborate hands-on with multiple stakeholders across global markets

EXPERIENCE

Requires:

• 3+ years of hands-on experience in or digital marketing and employer branding building
• Experience working in a variety of marketing tools including social media marketing platforms, content management systems, project management and analytics tools
• Worked on managing agencies and in-house designers
• A self-starter with a collaborative attitude, digital mindset, and strong analytical skills.

LEADERSHIP SKILLS

Requires:

• Ability to manage and prioritize multiple requests from different sources
• Very strong organizational and time management skills

At RSM, we offer a competitive benefits and compensation package for all our people. We offer flexibility in your schedule, empowering you to balance life’s demands, while also maintaining your ability to serve clients. Learn more about our total rewards at https://rsmus.com/careers/india.html.

RSM does not tolerate discrimination and/or harassment based on race; colour; creed; sincerely held religious beliefs, practices or observances; sex (including pregnancy or disabilities related to nursing); gender (including gender identity and/or gender expression); sexual orientation; HIV Status; national origin; ancestry; familial or marital status; age; physical or mental disability; citizenship; political affiliation; medical condition (including family and medical leave); domestic violence victim status; past, current or prospective service in the Indian Armed Forces; Indian Armed Forces Veterans, and Indian Armed Forces Personnel status; pre-disposing genetic characteristics or any other characteristic protected under applicable provincial employment legislation.

Accommodation for applicants with disabilities is available upon request in connection with the recruitment process and/or employment/partnership. RSM is committed to providing equal opportunity and reasonable accommodation for people with disabilities. If you require a reasonable accommodation to complete an application, interview, or otherwise participate in the recruiting process, please send us an email at [email protected].