Product Specialist - Marketing Operations - Email Marketing, Marketing Automation, HubSpot (3 - 5 years only)

Cisco Meraki, a division of Cisco Networking, is a cloud-managed IT company and leader in cloud-controlled Wi-Fi, routing, and security. Our intuitive platform enables organizations of all sizes to deliver customer and employee experiences at scale. To provide best-in-class technologies to our customers, we’ve created an unrivaled company culture for our employees. One where diverse backgrounds, perspectives, and experiences shape our work and fuel our evolution. One that is collaborative, flexible, and inclusive and provides employees with the autonomy to develop technology that’s accessible and secure for everyone.

Who We Are

Cisco Spaces – a cloud platform that turns buildings into smart spaces, is the fastest growing product in Cisco. We are helping users reimagine their buildings in a hybrid world by making them safer, more inquisitive and sustainable.

We have already digitized over 10 billion sq. Ft. of buildings - and guess what, we are only getting started. As Cisco moves towards a more software focused strategy, this is a phenomenal time to work at the intersection of IoT, AI, maps and analytics to ship a product that is shaping the future of smart buildings and hybrid workspaces. And we say, the future is now!

Join our family and be part of the Product Management team that thrives on continuous innovation and pushes boundaries to deliver a product that brings value to customers

Who we’re looking for

The Product Management team at Cisco Spaces is looking for a cracker jacket automation expert that takes pride in creating strategies and processes that drive growth and achieve business objectives.

What You'll Do

Marketing Automation:

• Manage and optimize marketing automation platforms, preferably HubSpot (Marketo, Salesforce Pardot).
• Build, test, and deploy email marketing campaigns.
• Develop and manage automated workflows and lead nurturing processes.
• Supervise and analyze campaign performance, making recommendations for improvement.

Data Management:

• Ensure data integrity and hygiene within the CRM and marketing databases.
• Segment and target audiences for personalized marketing efforts.
• Track and report on key marketing metrics and KPIs.
• Build reporting dashboards and custom reports

Process Optimization:

• Identify and implement process improvements to streamline marketing operations.
• Develop and maintain documentation for marketing processes and procedures.
• Collaborate with cross-functional teams to ensure alignment and integration of marketing efforts.

Campaign Management

• Plan, implement, and manage multi-channel marketing campaigns (HubSpot, Pendo, etc,)
• Coordinate with creative and content teams to develop marketing materials.
• Manage campaign budgets and timelines.
• Building strategic campaigns (drip, email, etc.)
• Create emails, engagement studio drips, and dynamic content variables, including templates
• Stay abreast of and recommend email marketing standard methodologies with coding, design, and A/B testing of email campaigns

Technology Integration:

• Oversee the integration of marketing technologies with other business systems.
• Stay updated on the latest marketing technologies and standard processes.
• Evaluate and recommend new marketing tools and platforms.

Who You Are

• You have an ability to operate in chaos, manage and organize multiple data streams to make sense out of it.
• You have strong expertise in creating and managing email campaigns including template designs, calls-to-action, A/B tests and reporting
• You’re agile and have a data-driven approach to problem solving, and a commitment to driving product awareness and adoption
• You have excellent attention to detail and ability to self-manage through complexity

Skills

• Experience with CRM systems
• Knowledge of HTML/CSS for email template customization.
• Certification in marketing automation (preferably HubSpot).
• Expert in Excel & other BI tools such as Tableau, PowerBI.
• Excellent analytical, organizational & troubleshooting skills
• Excellent English (spoken and written) communication skills
• Solid understanding of performance marketing, conversion, and online customer acquisition

Experience & Education:

• Minimum 3 years of experience in marketing operations, email marketing and reporting
• 1-2 years’ experience on HubSpot (HubSpot Certification preferred)
• Strong data management abilities
• Basic understanding of HTML - for emails, landing pages
• Any Bachelor's degree or equivalent experience.
• A background or degree or equivalent experience in business /data analytics is a plus

Does this sound like you? We’d love to hear from you!

At Cisco Meraki, we’re challenging the status quo with the power of diversity, inclusion, and collaboration. When we connect different perspectives, we can imagine new possibilities, inspire innovation, and release the full potential of our people. We’re building an employee experience that includes appreciation, belonging, growth, and purpose for everyone.

Cisco is an Affirmative Action and Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, national origin, genetic information, age, disability, veteran status, or any other legally protected basis. Cisco will consider for employment, on a case by case basis, qualified applicants with arrest and conviction records.