Rainmaker: Digital Account Manager

Digital Account Manager (Rainmaker Media)

Purpose

The Digital Account Manager builds strong client relationships and ensures the effective delivery of digital media campaigns. Acting as the main liaison between clients and internal teams, the role drives collaboration to develop paid media strategies aligned with business objectives. It also manages budgets, financial processes, and cross-functional coordination to optimise ROI and support the growth of Rainmaker’s digital media offering.

Role Description

Client Relationship Management:

• Act as the primary point of contact for all client interactions, building strong, trust-based relationships.

• Understand client goals, challenges, and business priorities to provide tailored solutions.

• Proactively engage with clients to anticipate needs and resolve issues promptly, ensuring a positive experience.

Account Strategy Coordination:

• Serve as a strategic liaison between clients and internal digital teams, including strategists and planners.

• Facilitate collaborative discussions to develop comprehensive paid media strategies aligned with client objectives.

• Incorporate data-driven insights and innovative approaches to maximise campaign effectiveness.

Budget Management:

• Take full accountability for managing client budgets and ensuring optimal allocation of resources.

• Monitor spend against agreed targets, identify variances early, and implement corrective actions.

• Provide transparent budget updates and recommendations to optimise performance within financial constraints.

Account Financial Management:

• Prepare accurate campaign cost estimates (CEs) and oversee the invoicing process from initiation to completion.

• Ensure all financial transactions are processed accurately and in compliance with company policies.

• Track and reconcile accounts regularly to maintain financial integrity and prevent discrepancies.

Reporting and Analysis:

• Generate detailed performance reports highlighting key metrics, trends, and insights.

• Analyse campaign data to identify opportunities for improvement and provide actionable recommendations.

• Present findings clearly and compellingly to enable informed client decision-making.

Client Communication:

• Maintain open, transparent, and proactive communication with clients at all times.

• Provide regular updates on campaign progress, address queries promptly, and manage expectations effectively.

• Deliver strategic recommendations and thought leadership to position the company as a trusted advisor.

Cross-Functional Collaboration:

• Work closely with internal teams such as creative, analytics, and campaign management to ensure seamless execution.

• Coordinate efforts across departments to align deliverables with client objectives and timelines.

• Foster a collaborative environment that encourages knowledge sharing and continuous improvement.

Qualifications and experience

• Degree or Diploma in Marketing, Advertising, Media or related - (essential).

• +4 years’ experience in a digital account management role in digital marketing or advertising, within a paid media agency or similar environment - (essential).

• Strong understanding of digital advertising platforms such as Google Ads, Facebook Ads, TikTok Ads, etc. - (essential)

• Experience in budget management and financial analysis, including the generation of campaign cost estimates and overseeing invoicing processes - (essential).

• Proficiency in MS Office – (essential). Key competencies and work ethic

• Independent and motivated self-starters with good energy and drive. Passion for selling with a strong client orientation and commitment to providing exceptional customer service.

• Business acumen – Proactively explores opportunities and applies sound business principles and standards to drive performance and deliver performance / sales targets.

• Communication skills – Is engaging and communicates effectively to a variety of audiences. Delivers compelling presentations and articulates business strategy, rationale and ideas in a way that engages and builds trust.

• Negotiation skills with the ability to apply diplomacy and skill with calculated compromises for the benefit of all parties concerned.

• Flexible thinker and problem solver – Explores and analyses various sources of information to come to rational conclusions. Makes sound decisions to influence the success of the business in a competitive shopper landscape.

• Relationship building skills – Develops strong relationships with internal stakeholders, agencies and client contacts. Good networker. Manages client expectations well and adopts a range of styles to deal with conflict or challenges and influence a situation.

• Planning and organising - Plans, coordinates and executes functions, practices and procedures to realise business goals and objectives. Manages time well while tracking, monitoring and reporting on sales targets and performance.

• Able to work under pressure, prioritise and balance numerous competing demands in a high[1]pressured environment. Organises, prioritises and reorders workload in a rapidly changing and fast[1]moving environment.

• Results and quality focused, setting stretch goals for self, while remaining focused and working tenaciously toward meeting and exceeding expectations within quality standards.

• Team player and collaborative partner - contributes towards building a positive team morale

Our Group and all its operating companies is committed to creating, embracing, and preserving a diverse workplace that values the unique talents, perspectives, backgrounds, and abilities that enrich our organisation. A place where everyone matters and feels included.

We are committed to Employment Equity when recruiting internally and externally.

Please take note that by responding to this application and providing your personal information, you confirm your express and informed consent for Shoprite Checkers (Pty) Ltd and all its subsidiaries and affiliates companies to process your personal information for the Company to consider your application for this position. All Personal Information which you provide to the Company will be used and/or retained only for the purposes for which it is collected, whereafter it will be permanently destroyed. Your information is only retained if it is required by law or where you have given consent to us to retain such information for an extended period.

If you don’t hear from us within 14 days, please consider your application unsuccessful. Any personal information collected as part of your application will be destroyed, securely, in accordance with South African legislation.