Job Description:
Role Purpose: The Manager executes media campaigns for the client. They ensure efficient completion of campaign work, perform insightful data analysis, and communicate optimizations and recommendations internally. They are responsible for managing daily pacing and performance checks and are the first line of defense for QA process to ensure campaign executions deliver as planned.
Managers collaborate with Hub Buying leads to contribute to reports and activation. The ideal candidate is well-versed in the planning process and demonstrates the ability to translate a brief into campaign strategies and eventually into tactical plans within buying platforms or insertion orders. They demonstrate subject matter expertise and in-depth knowledge of the buying platforms and partners they are responsible for operating. The role is internal facing but the ability to communicate clearly about rationale and campaign results is essential.
Key Accountabilities:
Responsible for managing a portfolio of campaigns across channels in platform
Collaborate as a team to accomplish tasks efficiently, ensuring seamless campaign execution
Provide oversight of plans to ensure optimizations and pacing are delivering expected performance
Analyze data to interpret results and communicate insights and optimization recommendations
Ensure pre-launch and post-launch QA processes are properly completed for all campaigns
Develop tactical recommendations showcasing strong rationale and innovative thinking
Maintain up-to-date proficiency with buying platforms and technology required to execute programmatic campaigns and plan/book direct campaigns
Demonstrate understanding of audience strategy and ability to interpret and implement in-platform
Assist with pixel and tag generation, implementation, and quality assurance.
Demonstrate a foundational understanding of digital media ecosystem, including all elements of the tech and how they work together (DSPs, SSPs, data partners, third party ad verification partners, etc.)
Qualifications:
Bachelor’s degree or 2-3 years’ experience within the digital and programmatic industry
Experience across programmatic technology platforms and omnichannel DSPs such as DV360, TTD, Xandr, Yahoo, & others.
Experience across other industry & ad technology platforms, such as ad servers (ex: CM360), ad verification platforms (ex: DoubleVerify, IAS), Mediaocean, Prisma, or similar planning/financial platforms, etc.
Advanced understanding and experience with industry trends and challenges, such as SPO and cookieless
Experience with troubleshooting/auditing PMP/PG deals
Strong verbal and written communications, presentation, and analytical skills
Collaboration mindset/team player
Ability to retain professionalism in all situations
Detail-oriented with strong attention to project management and follow-through- capable of prioritizing
Proactive work ethic
Solutions orientated with strong critical thinking abilities and problem-solving skills
Strong analytical thinking and mathematical skills
Good experience working with business applications; MS Office Suite required
Location:
CudinamarcaBrand:
CaratTime Type:
Full timeContract Type:
PermanentSkills Required
- Bachelor's degree or 2-3 years' experience in digital and programmatic industry
- Experience operating omnichannel DSPs such as DV360, The Trade Desk (TTD), Xandr, Yahoo
- Experience with ad servers (e.g., Campaign Manager 360/CM360)
- Experience with ad verification platforms (e.g., DoubleVerify, IAS)
- Experience with planning/financial platforms such as Mediaocean or Prisma
- Advanced understanding of industry trends (SPO, cookieless futures)
- Experience troubleshooting/auditing PMP/PG deals
- Ability to perform pre-launch and post-launch QA for campaigns
- Strong verbal and written communication, presentation, and analytical skills
- Collaboration mindset and team-player attitude
- Detail-oriented with strong project management and prioritization skills
- Proactive work ethic and solutions-oriented critical thinking
- Strong analytical thinking and mathematical skills
- Experience with business applications; MS Office Suite required
- Experience assisting with pixel and tag generation, implementation, and QA
- Understanding of audience strategy and ability to implement in-platform
What We Do
Dentsu Creative is a global creative agency network designed to unlock exponential growth for clients. We use Transformative Creativity as a differentiating, driving force to bring our capabilities together to positively impact people, business and society. Established in 2022, Dentsu Creative is integrated with dentsu’s Media and CXM businesses in over 145 countries and regions, to offer Integrated Growth Solutions.
