Programmatic Analyst, Campaign Targeting & Pricing

Reposted 15 Days Ago
Easy Apply
Cincinnati, OH, USA
In-Office
Junior
AdTech • Digital Media • Healthtech • Marketing Tech • Sales • Analytics • Pharmaceutical
The Point of Change Company
The Role
The Programmatic Analyst will support campaign pricing and audience targeting strategies, analyze performance data, and collaborate with sales and operations teams to enhance campaign effectiveness.
Summary Generated by Built In

Join PatientPoint to be part of a dynamic team creating change in and around the doctor’s office. As a leading digital health company, we innovate to positively impact patient behaviors. Our purpose-driven approach offers an inspirational career opportunity where you can contribute to improving health outcomes for millions of patients nationwide.

Location: Cincinnati, OH (Hybrid: 2 days in office / 3 days remote) 

Job Summary: 

We are seeking a data-driven and strategic Programmatic Campaign Targeting & Pricing Analyst to support campaign pricing, audience targeting, and digital media strategy across our network. This role sits at the intersection of analytics, programmatic media, and client strategy—primarily focused on campaign pricing and targeting. 

You will partner closely with client sales, strategy & insights, and ad operations teams to design effective, data-informed media campaigns that align with client objectives, maximize inventory utilization, and drive measurable performance. This role plays a critical part in delivering scalable growth through precise targeting and thoughtful pricing strategies  

What You’ll Do: 

Campaign Pricing & Targeting (Core Focus) 

  • Design and price point-of-care and programmatic media campaigns that align with client goals and available inventory.  
  • Develop targeted campaign structures using audience insights, prescription data, demographics, and market trends.  
  • Ensure proposals meet company pricing standards while maximizing yield and growth opportunities.  
  • Maintain visibility into inventory availability, historical pricing trends, and competitive dynamics.  

Campaign Strategy & Proposal Development 

  • Collaborate with sales teams to build customized, data-driven proposals aligned to client objectives and budgets.  
  • Translate client needs into compelling, clear, and strategic media recommendations.  
  • Guide stakeholders through programmatic campaign options and targeting strategies.  

Data Analysis & Insights 

  • Analyze large datasets to inform targeting and pricing decisions.  
  • Support renewal strategies and upsell opportunities through data-backed recommendations.  

Cross-Functional Collaboration & Process Improvement 

  • Partner with strategy & insights, client sales, and ad operations teams to align on campaign goals and execution.  
  • Contribute to building scalable processes for campaign scoping, targeting, and pricing.  
  • Identify opportunities to improve efficiency, accuracy, and performance across workflows.  

 What We Need: 

  • 1–3+ years of experience in digital advertising, programmatic media, analytics, or pricing.  
  • Advanced Excel skills (pivot tables, lookups, data analysis) and experience working with large datasets.  
  • Ability to analyze performance data and translate insights into actionable recommendations.  

 Preferred Qualifications: 

  • Bachelor’s degree in Analytics, Advertising, Business, Healthcare, or related field.  
  • Experience with Salesforce, Looker, SQL, or similar tools.  
  • Strong understanding of programmatic ecosystems (SSPs, DSPs, RTB, DMPs, ad exchanges).  
  • Exposure to pharmaceutical or healthcare data.  

 What You’ll Need to Succeed: 

  • Strong analytical mindset with attention to detail and a passion for working with data.  
  • Excellent communication skills and ability to collaborate across teams and stakeholders.  
  • Ability to manage multiple projects in a fast-paced, deadline-driven environment.  
  • Curiosity and initiative to continuously improve processes, strategies, and outcomes.  
  • A strategic mindset with an interest in evolving programmatic media and targeting capabilities.  

 

About PatientPoint: 
PatientPoint® is the Point of Change company, transforming the healthcare experience through the strategic delivery of behavior-changing content at critical moments of care. As the nation’s largest and most impactful digital network in 30,000 physician offices, we connect patients, providers and health brands with relevant information that is proven to drive healthier decisions and better outcomes. Learn more at patientpoint.com. 

Latest News & Innovations: 

  1. Why is PatientPoint a Best Place to Work! Read More
  2. Teammate Honored as "Top Woman in Tech". Read More
  3. Recognized on Vault’s Top Internship List. Read More

What We Offer: 
We know you bring your whole self to work every day, and we are committed to supporting our full-time teammates with a comprehensive range of modernized benefits and cultural perks. We offer competitive compensation, flexible time off to recharge, hybrid work options, mental and emotional wellness resources, a 401K plan, and more. While these benefits are available to full-time team members, we strive to create a positive and supportive environment for all teammates.

PatientPoint recognizes that privacy is important to you. Please read the PatientPoint privacy policy, we want you to be familiar with how we may collect, use, and disclose your information. Employer is EOE/M/F/D/V

Skills Required

  • 1-3+ years of experience in digital advertising or programmatic media
  • Advanced Excel skills including pivot tables and data analysis
  • Ability to analyze performance data and provide actionable insights

What the Team is Saying

Erika
Sarah
Melissa
Falancia
Alan
Kwame
Gigi
Hilliary
Jacob
Cindy
Steven
Susanne
Gordon
Chloe
Amanda
Michelle
Paige
Nick
Ken
Danielle
Angie
Manjari
Nick
Kimberly
Diane
Tony
Aryn

PatientPoint Compensation & Benefits Highlights

  • Leave & Time Off Breadth Time off is extensive with five weeks of frontloaded flexible PTO, 11 paid holidays, and seven paid sick days. Summer hours, a Friday‑afternoon meeting blackout, and paid volunteer time reinforce practical flexibility.
  • Parental & Family Support Family‑building support includes 4–12 weeks of paid parental leave, a fertility reimbursement HRA up to a $10,000 lifetime max, and survivor benefits at 2× salary (capped at $500,000). Feedback suggests these offerings feel above average for a mid‑sized digital health employer.
  • Retirement Support Retirement support includes 401(k) eligibility at hire with a 3% safe‑harbor company contribution (capped at $3,150 annually) made regardless of employee deferral. This guaranteed baseline boosts total rewards predictability.

PatientPoint Insights

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The Company
HQ: Cincinnati, OH
660 Employees
Year Founded: 1987

What We Do

At PatientPoint, we're transforming every doctor-patient interaction with cutting-edge, technology-driven solutions designed to improve health outcomes and quality of life. By delivering impactful, digital, in-office patient education at no cost to physicians across the country, we empower healthcare professionals to connect more meaningfully with their patients. Through partnerships with trusted healthcare brands like Pfizer, P&G, Sanofi, Merck, NatureMade, and Bristol Myers Squibb, we’re making a real difference. Our mission to empower better health guides everything we do, reaching over 750 million patient visits each year and driving healthier, longer lives for patients everywhere. From the top down, we operate within a culture of collaboration and open-minded thinking. We are in it to win it as a team working together, not competing with each other. Your thoughts and ideas are equally valued by leadership and your colleagues. Our employees embody our company values: they’re trustworthy, driven, innovative and welcoming of diversity. You’ll enjoy being part of our group. We’re always learning, and we encourage entrepreneurial thinking. We challenge the status quo and are open to new ideas from every corner of the organization. You can help make a difference in the healthcare industry by discovering groundbreaking solutions that provide value to patients, providers, and sponsors. As a company that is still growing and always evolving, we provide plenty of career and learning potential. Here, you’ll work to advance the industry, develop your career goals and be rewarded for your efforts. It’s all within reach, because playing a key part in our success will enhance yours. PatientPoint is the trusted and fully established leader in patient engagement platforms. Our employees are proud to include our name on their resumes. Joining us has definite advantages: stability, rewards and benefits, professional growth potential, plus the knowledge you are in the right place to do your best work.

Why Work With Us

We are a dynamic team committed to empower better health. As a leading digital health company, we innovate to positively impact patient behaviors. Our purpose-driven approach offers an inspirational career opportunity where you can contribute to improving health outcomes for millions of patients nationwide.

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PatientPoint Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

PatientPoint is a remote-first company with teammates in 30+ states. Our headquarters is in Cincinnati, along with our Innovation Center in NYC offers space for in-person collaboration while we stay connected through a strong virtual culture.

Typical time on-site: Flexible
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HQPatientPoint Headquarters
United States
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Teammates Near Chicago
Company Office Image
PatientPoint Innovation Center NYC
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Teammates Near Tampa
Learn more

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