Job Description
Are you as excited as we are about the potential of LEGO SMART Play?
Do you have the experience and infectious passion to drive teams and unite designers, engineers and business people behind one vision – to create products which push the boundaries of what LEGO sets can do?
With a playful spirit and history of building technology enabled products, you will join a franchise leadership team creating interactive, SMART Play experiences for our players to fall in love with. This is a unique chance to join LEGO Product Development and help expand the range of SMART Play models we release every year.
Core responsibilities
As Product Owner, you are responsible for integrating Interactive Play into our portfolio of products, converting exciting opportunities into products kids will play with for years. As the advocate for kids’ and parents’ needs, you will balance their play and development to create long-lasting value for both families and The LEGO Group. You will be experienced in navigating between the functional areas of product design, business, engineering and quality, supply chain and operations, in order to achieve outstanding commercial objectives with products millions of kids love.
Curious about how kids play, you will be extraordinary at identifying user needs, and excited to translate these needs into viable products. You know how to ensure the products your team builds are highly appealing and relevant for both kids and parents:
A champion of the kids at all times, you will guide the team to observe kids to create fun, surprising and meaningful play experiences which benefit kids as they learn through play.
A natural collaborator, you will quickly and deeply understand the existing Product lines, their play DNA, business and creative ambitions and how interactivity can play a transformative role in delivering these.
The holder of the Interactive Product Vision, you use it at every opportunity to guide the team, you know what great looks like and uphold the highest quality standards, making complex trade-off decisions and making priority trade-offs which put the player first in order to make that vision a reality.
You can motivate and support your team to create quick play prototypes to test and validate ideas as early as possible, you prefer progress over perfection. You are able to quickly adjust direction and are not afraid to fail, and you kill your own ideas when your experiments show that is the right course of action.
You integrate and trade-off – able to listen to a wide variety of specialist functions; you navigate between disciplines, helping them see the big picture and uniting them to one common cause, building confidence as the team pioneers into the unknown. Where necessary, you constructively confront conflict, turning creative tension into energy which drives Product Development forward with increased momentum.
You develop effectively using data – distil it to its essence, find patterns to forecast forwards and inspire development for the future, not the past.
You have a strong conceptual mind and you can challenge assumptions in a proactive and constructive manner. You dare to ask questions and voice the unpopular opinion if it is for the good of the end result. All while being respectful to your co-workers.
Play your part in our team succeeding
We are a diverse group who build the play experiences for the future. We work to discover new ways to play by converting unmet needs, technology trends and LEGO values into consumer value.
We have a long and proud heritage on bringing interactive toys to market and believe that there is an even deeper seam to be mined with the potential of LEGO SMART Play.
Requirements
Professional experience leading cross-functional teams is more important than specific qualifications.
Having shipped a minimum of one digital or physical consumer product in the role of Product Owner is essential. This must have been in a fast-paced agile environment, creating and prioritising user value and being responsible for the mid-long term product roadmaps.
Experience as an individual contributor in at least 2 consumer products, you know what life as a front-line innovator feels like.
Resilient and focused you know what it feels like deal with set-backs and challenges then use the vision to return to the core challenge and try again.
You will be able to share evidence that you have trained your ability to use a deep understanding of the Product Vision to drive a team, set and uphold quality standards and make the complex trade-off decisions which make that vision a reality.
Experience analysing and prioritising tasks based on user needs, through direct observation, product testing, collecting and analysing telemetry data and feedback.
Skills visualising project progress to motivate the development team and increase transparency to user groups.
Experience managing budgets and communicating status and risk to senior partners.
Change management experience and advantage.
Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.
What’s in it for you?
Here is what you can expect:
Family Care Leave - We offer enhanced paid leave options for those important times.
Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Thank you for sharing our global commitment to Children’s Rights.
Just imagine building your dream career.
Then make it real.
Join the LEGO® team today.
Skills Required
- Professional experience leading cross-functional teams
- Shipped at least one digital or physical consumer product as Product Owner in an agile environment
- Experience as an individual contributor on at least 2 consumer products
- Ability to use product vision to drive teams, set quality standards, and make complex trade-offs
- Experience analysing and prioritising tasks via direct observation, product testing, telemetry and feedback
- Skills visualising project progress to motivate development teams and increase transparency
- Experience managing budgets and communicating status and risk to senior partners
- Resilience and ability to handle setbacks and iterate quickly
- Change management experience
- Child Safeguarding Background Screening where role involves high engagement with children (as condition of offer)
The LEGO Group Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about The LEGO Group and has not been reviewed or approved by The LEGO Group.
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Fair & Transparent Compensation — Pay is generally positioned as competitive across many roles and markets, with benchmarking against local markets and an expressed commitment to equal pay. Total compensation is often framed as stronger when considering the full package rather than base salary alone.
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Parental & Family Support — Paid parental leave is described as notably expansive, with substantial fully paid time for primary and secondary caregivers and additional paid caregiver leave. Leave is also described as continuing to accrue other rewards such as vacation and bonus eligibility during the leave period.
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Wellbeing & Lifestyle Benefits — Benefits are described as extending beyond core insurance into mental health and wellbeing support, including assistance programs, mindfulness resources, ergonomic setups, and fitness-related offerings. Brand-specific lifestyle perks such as sizable product discounts are highlighted as a meaningful part of the overall rewards experience.
The LEGO Group Insights
What We Do
We are the LEGO Group, the company behind the world’s most loved LEGO® bricks. Our brand name derived from the two Danish words Leg Godt, which mean “Play Well”. We’ve been sparking imaginations and inspiring the builders of tomorrow since 1932. This is our mission and what motivates our colleagues around the world every day. Today, we remain proudly family-owned with headquarters in Billund, Denmark. We have regional hubs in Boston, USA; London, UK; Shanghai, China; and Singapore, as well as 7 manufacturing facilities around the world. These places are home to 28,000+ colleagues in everything from design and engineering to digital technology and marketing. Together we learn, imagine and build – creating play experiences that are sold in over 130 countries worldwide. A purposeful and responsible global brand where creativity helps to inspire builders all around the world. Just imagine being part of that!
