Product Marketing Sr. Partner

Posted 10 Days Ago
Be an Early Applicant
West Des Moines, IA, USA
In-Office
Senior level
Fintech • Insurance
The Role
Own go-to-market strategies for annuity products, translating complex product and market insights into positioning, messaging, sales enablement, digital resources and training. Partner cross-functionally to support launches and enhancements, use data and customer insights to inform recommendations, and leverage automation and AI to accelerate content and improve marketing effectiveness.
Summary Generated by Built In

We are driven to do more. More for our customers and the financial professionals who offer our products. If you are driven to do more and love the challenge of pursuing more, Athene is your kind of company. You will find we offer more than the basics to create an inclusive and dynamic work environment at our various locations.

Purpose:

As a Product Marketing Sr. Partner, you’ll help shape how Athene brings its annuity solutions to market- turning complex product information, market insights and business priorities into clear, compelling marketing strategies and experiences.
You’ll partner across Marketing, Product Development, Operations, Legal/Compliance and other teams to support product enhancements and launches, strengthen positioning and messaging, and create resources that help producers and customers understand the value Athene delivers. You’ll join a growing retirement services organization whose strategic relationship with Apollo provides access to differentiated capabilities, insights and opportunities to innovate at scale.

Accountabilities:

  • Develop deep expertise in Athene’s annuity portfolio, the competitive landscape and the role annuities play in financial planning, using that knowledge to strengthen product positioning and serve as a trusted resource to business partners.

  • Execute go-to-market strategies supporting product roadmaps and distribution goals, including product launches and enhancements, sales concepts, digital resources, training materials, presentations and other high-impact marketing initiatives.

  • Translate complex product and technical information into clear, compelling messaging and content tailored to producers, customers and other key audiences.

  • Use market intelligence, performance data and customer insights to identify opportunities, challenge existing approaches and recommend creative ways to improve positioning, collateral, digital experiences and sales tools.

  • Collaborate across Marketing, Product Development, Operations, Legal/Compliance, external index partners and other stakeholders to move initiatives forward with urgency, sound judgment and appropriate risk awareness.

  • Own assigned initiatives from planning through execution, managing timelines, dependencies and stakeholder communication while leveraging technology, automation and AI to increase efficiency, accelerate content development and uncover insights that improve marketing effectiveness.


Qualifications and Experience:

  • 4+ years of relevant experience in insurance or financial services marketing, sales, product training, product marketing, or relevant professional experience, preferred.

  • Strong knowledge of annuities and an understanding of how these solutions fit within the broader financial planning and retirement landscape.

  • Product marketing expertise, including the ability to use data, competitive intelligence and market insights to develop differentiated positioning, messaging and marketing recommendations.

  • Excellent written and verbal communication skills, with the ability to simplify technical concepts, influence stakeholders and create compelling content for multiple audiences.

  • Strong project management, critical-thinking and problem-solving skills, with a bias for action and the adaptability to navigate changing priorities; curiosity and fluency with AI, automation and emerging technology to improve how work gets done.

  • Bachelor’s degree in Marketing, Business or a related field, or equivalent experience.

Drive. Discipline. Confidence. Focus. Commitment.  Learn more about working at Athene.

Athene is a Military Friendly Employer!  Learn more about how we support our Veterans.

Athene is committed to inclusion and is proud to be an Equal Opportunity Employer.  We do not discriminate on the basis of race, color, religion, sex, national origin, age, disability, marital status, sexual orientation, veteran status or any other status protected by federal, state or local law.

Skills Required

  • 4+ years of relevant experience in insurance or financial services marketing, sales, product training, or product marketing
  • Strong knowledge of annuities and their role in financial planning and retirement
  • Product marketing expertise using data, competitive intelligence and market insights to develop positioning and messaging
  • Excellent written and verbal communication skills, ability to simplify technical concepts and influence stakeholders
  • Strong project management, critical-thinking and problem-solving skills; adaptability and bias for action; curiosity and fluency with AI and automation
  • Bachelor's degree in Marketing, Business, or related field, or equivalent experience

Athene Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Athene and has not been reviewed or approved by Athene.

  • Retirement Support Retirement savings support is highlighted through a strong employer match and structured retirement programs. Feedback suggests these offerings add meaningful long-term value to total compensation.
  • Leave & Time Off Breadth Time-off policies span flexible or paid time off, a robust holiday schedule, volunteer time, and paid parental, family care, and military leave. Feedback suggests this breadth is a standout element across many roles.
  • Wellbeing & Lifestyle Benefits Wellbeing resources include comprehensive health coverage, mental-health support, onsite fitness centers, and one‑on‑one coaching. HQ amenities and wellness perks are positioned as differentiators for on-site employees.

Athene Insights

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The Company
HQ: West Des Moines, IA
1,254 Employees
Year Founded: 2009

What We Do

Athene, through its subsidiaries, is a leading retirement services company that issues, reinsures and acquires retirement savings products designed for the increasing number of individuals and institutions seeking to fund retirement needs. The products offered by Athene include: • Retail fixed, fixed indexed and registered index-linked annuity products; • Reinsurance arrangements with third-party annuity providers; and • Institutional products, such as funding agreements and group annuity contracts related to pension risk transfers. Athene's subsidiaries include Athene Annuity & Life Assurance Company, a Delaware-domiciled insurance company, Athene Annuity and Life Company, an Iowa-domiciled insurance company, Athene Annuity & Life Assurance Company of New York, a New York-domiciled insurance company, Athene Securities, LLC, an Iowa-domiciled registered broker-dealer (member FINRA), and Athene Life Re Ltd., a Bermuda-domiciled reinsurer. -- The financial industry is ripe for change and Athene is leading the way. We’re determined to make retirement easier for you and other Americans by harnessing our passion, smarts and relentless spirit. Learn how to become an Athene financial professional at www.athene.com/contact. If you love a challenge and are driven to succeed, then Athene is your kind of company.

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