Product Marketing Specialist

8x8, Inc. (NASDAQ: EGHT) believes that CX limits were meant to be shattered. We connect people and organizations through seamless communication on the industry's most integrated platform for Customer Experience—combining Contact Center, Unified Communications, and CPaaS APIs. The 8x8® Platform for CX integrates AI at every level to enable personalized customer journeys, drive operational excellence and insights, and facilitate team collaboration.

We help customer experience and IT leaders become the heartbeat of their organizations, empowering them to unlock the potential of every interaction. With one platform, one ecosystem, and one data model, you can turn every team into a customer-facing team and unify your CX to conquer the complexity. 

As an organization, we are looking for Team8s who are AI-proficient, open to innovation, and skilled in leveraging AI for efficiency and growth.

Learn more on our company website at www.8x8.com follow our pages on LinkedIn, Twitter, Facebook and Instagram.

We’re seeking a Product Marketing Specialist to join our team and focus on promoting the core 8x8 for CX platform, including our cutting-edge AI capabilities and the business outcomes we help our customers achieve. Perfect for someone looking to make an impact at the intersection of technology, innovation, and marketing and gain hands-on experience in a dynamic, fast-paced environment. This high-visibility role will require you to be a cross-functional ninja and work collaboratively across product, engineering, sales, creative, content, web, digital marketing, PR, and AR teams.

Responsibilities:

• Market Research and Insights:

  • Research industry trends and competitive landscape, focusing on AI-driven communications and collaboration solutions.

  • Develop insights to inform messaging, positioning, buyer persona, and go-to-market strategies.

• Content Creation:

  • Assist in crafting compelling product collateral such as webpages, whitepapers, case studies, presentations, and blog posts, highlighting our platform’s AI capabilities.

  • Contribute to customer-facing resources that communicate the value of 8x8’s core platform, including AI-powered features.

• Product Launch and GTM Support:

  • Support go-to-market strategies for new platform features, especially AI enhancements.

  • Work cross-functionally with product management, sales, and demand generation teams to ensure successful product launches and campaigns.

• Messaging and Positioning:

  • Help articulate the value proposition of our core platform, focusing on AI's role in improving customer experience and operational efficiency.

  • Collaborate to create consistent messaging that differentiates 8x8 from competitors.

• Data-Driven Campaign Analysis:

  • Track and analyze the performance of marketing initiatives, providing actionable insights to optimize campaigns.

  • Monitor AI-related trends to refine product positioning and adapt marketing efforts.

• Customer and Sales Enablement:

  • Support sales enablement by creating targeted materials highlighting our platform's AI capabilities.

  • Gather sales, partner, and customer feedback and insights to inform future marketing strategies and product developments.

Required Qualifications:

• 1-3 years of experience in product marketing, technical marketing, or related fields.
• Exposure to AI-enabled SaaS products, CCaaS, or UCaaS, is a plus.
• Bachelor’s degree in Marketing, Business, Communications, or a related field. MBA is a plus.
• Passionate about technology and innovation, particularly in AI and cloud communication platforms.
• Strong written and verbal communication skills.
• Analytical mindset with attention to detail and ability to interpret data-driven insights.
• Proven ability to be self-reliant, proactive, flexible, and manage multiple projects simultaneously in a fast-paced environment.
• Eager to learn and contribute to marketing strategies that shape industry-leading solutions.

The compensation range reflects the Company’s good faith belief at the time of posting. 8x8 has different base pay ranges for different work locations within the United States, which allows us to pay employees competitively and consistently in different geographic markets. The range above reflects the potential base pay across the U.S. for this role; the applicable base pay range will depend on what ultimately is determined to be the candidate’s primary work location. Further, individual base pay depends on various factors, in addition to primary work location, such as complexity and responsibility of role, job duties/requirements, and relevant experience, knowledge, success, education and skills. Base pay ranges are reviewed and typically updated each year. Offers are made within the base pay range applicable at the time. Certain roles are eligible for additional rewards, including discretionary merit increases, bonus and/or stock. Certain roles have the opportunity to earn sales variable compensation incentives based on the terms of the plan and the employee’s role.

Salary Ranges:

$84,000.00 - $140,000.00

8x8 is proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics.

For 8x8 jobs located in the US: 8x8 participates in the E-Verify program.

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