Product Marketing Manager

Posted 20 Days Ago
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Barcelona, Cataluña, ESP
Hybrid
Mid level
Gaming
The Role
The Product Marketing Manager at Gameloft will lead marketing strategies and campaigns for Disney Speedstorm, focusing on player engagement and retention while collaborating with various teams and external partners.
Summary Generated by Built In
Company Description

About Gameloft

As a leader in the development and publishing of mobile games, Gameloft® has established itself as one of the top innovators in its field since 2000. Gameloft creates games for all digital platforms, two of which are featured in the “Top 10 Games by All-Time Worldwide Downloads” from App Annie. Gameloft operates its own established franchises such as Asphalt®, Order & Chaos, Modern Combat and Dungeon Hunter and also partners with major rights holders including Universal, Illumination Entertainment, Disney®, Marvel®, Hasbro®, Fox Digital Entertainment, Mattel® and Ferrari®. Gameloft distributes its games in over 100 countries and employs 4,600 people worldwide. Every month, 114 million unique users can be reached by advertisers in Gameloft games with Gameloft Advertising Solutions, a leading B2B offering dedicated to brands and agencies. Gameloft is a Vivendi company.

Job Description

We are looking for a passionate and driven Product Marketing Manager to join the team behind Disney Speedstorm.

This is a highly collaborative and strategic role where you will help drive the execution of the game’s yearly marketing plan, developing impactful campaigns and activations to support player engagement, retention, and growth.

You will work closely with the Marketing Director, internal development teams, Disney stakeholders, and external partners to shape and execute creative marketing initiatives aligned with the game’s strategy and brand identity.

Main Responsibilities

  • Help shape the long-term brand strategy for Disney Speedstorm together with the Marketing Director
  • Drive and execute marketing activations aligned with the game’s objectives and KPIs
  • Develop creative marketing concepts and campaigns supported by data and performance insights
  • Manage the creation of promotional assets such as trailers, screenshots, web assets, and store materials
  • Collaborate with Disney marketing teams to coordinate and support marketing activities
  • Identify and develop promotional opportunities with external partners and platforms
  • Work closely with development teams to support marketing opportunities both inside and outside the game
  • Analyze campaign performance and provide postmortem insights and recommendations
  • Collaborate with Community, ASO, UA, Press, and Market Insights teams to maximize campaign impact

Qualifications

Requirements

  • 3+ years of experience in consumer marketing, ideally within gaming, entertainment, or online products
  • Strong passion for video games and gaming culture across multiple platforms
  • Experience successfully launching and supporting products or campaigns
  • Excellent English communication and copywriting skills
  • Strong analytical mindset with the ability to interpret KPIs and performance data
  • Creative thinker capable of developing innovative and realistic marketing initiatives
  • Strong organizational and prioritization skills with the ability to work autonomously
  • Excellent collaboration and stakeholder management abilities

Nice to have

  • Knowledge of Disney and Pixar IPs
  • Experience working with external partners, agencies, or platform holders
  • Previous experience in mobile or live-service games
  • Familiarity with player engagement, retention, and monetization strategies

What we are looking for

  • A proactive and creative marketer who enjoys building impactful campaigns
  • Someone data-driven who can combine creativity with business objectives
  • A collaborative team player passionate about games and entertainment
  • A self-starter comfortable working in a fast-paced and highly cross-functional environment

Additional Information

Why Join the World of Gameloft?

  • Because you want to be part of an exceptional experience within a company that is constantly growing!
  • Because you want to work with talented people who are industry pioneers!
  • Because you want to be part of an international environment with daily contact with other countries & cultures!
  • Because you want to work in an inclusive equal opportunity workplace!
  • Or, just because you’re looking for a great place to work!
     

Benefits:

  • Permanent contract, full-time job with excellent Social Benefits.
  • 25 vacation days per year
  • Private medical health insurance
  • Flexible compensation with Ticket Restaurant Card
  • Flexible work from home hybrid model
  • Free language courses
  • Birthday day off!
  • 1 month of remote work
  • Merit based salary progression system and a competitive initial salary package.
  • Career-development opportunities.
  • Excellent local working conditions (quality of offices, geographical location of office in the centre of Barcelona).
  • ... and Thursday afterwork beers!
     

We can’t wait to find our next great talent!

Join our team, recently recognized in Forbes' top 100 companies to work for! We're gamers from all walks of life, united in creating a culture of inclusivity. Partnering with organizations like COGAM, we ensure a safe workplace for everyone, regardless of background or gaming preference. Whether you're a casual or hardcore gamer on any platform (we're cross-platform now!), we want you to feel like you belong. Be part of shaping the gaming industry with us!

Please note that only selected candidates will be contacted and your CV will be saved in our files for a period of 6 months.

Want to know more? Please visit our Website: www.gameloft.com

If the offer interests you, Join the Game!

Skills Required

  • 3+ years of experience in consumer marketing
  • Strong passion for video games and gaming culture
  • Experience launching and supporting products or campaigns
  • Excellent English communication and copywriting skills
  • Strong analytical mindset with ability to interpret KPIs
  • Creative thinker with innovative marketing initiatives
  • Strong organizational and prioritization skills
  • Excellent collaboration and stakeholder management abilities
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The Company
Montréal, Québec
4,821 Employees
Year Founded: 1999

What We Do

We are Gameloft and our greatest reward is seeing that 1.5 million new Gameloft games are downloaded every day. Our dream to offer mobile games to the entire planet through our products is about to become a reality. We owe our success to the talent and passion of our teams. It is because of their dedication to excellence and attention to detail that we can offer games of unparalleled quality to our millions of fans. Do we have strong franchises? Yes! Just take a look at Asphalt, Order & Chaos, Modern Combat or Dungeon Hunter. . We also have a great network of partners to help us deliver cool new games to your favorite device. Think Universal, Illumination Disney®, Marvel®, Hasbro®, Fox Digital Entertainment, Mattel®, Ferrari® and many more.

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