Product Marketing Manager - Education

Reposted 13 Days Ago
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Barcelona, Cataluña, ESP
Hybrid
Senior level
Financial Services
We help brands convert better, scale stronger, and build loyalty through smart payment technologies.
The Role
The Product Marketing Manager for Education will develop and execute strategies for educative solutions, manage campaigns, collaborate with partners, and optimize pricing and customer acquisition strategies.
Summary Generated by Built In

About seQura

seQura provides innovative, flexible and easy-to-use payment technologies that help merchants acquire, convert and retain more customers.

We make a difference in sales performance by tailoring our solutions to different sectors, to address their unique pain points and deliver superior results in Retail, Education, Eyewear, Repairs and Travel.

We also empower smart shopping to consumers who seek more value, convenience, and flexibility in their shopping, with new payment experiences that allow them to save, access interest-free credit, or pay in small, comfortable installments of up to 24 months.

Born in Barcelona, seQura is a privately-owned fintech, currently expanding throughout southern Europe and Latin America, growing above 50% CAGR.
Over 6000 businesses, almost 3 million shoppers, and almost 400 employees continue to rate us as one of the most loved and trusted fintechs out there, with an NPS of 87%, a Trustpilot rating of 4.7/5, and a Glassdoor rating of 4.1/5.

About the role 🤓

As a Product Marketing Manager - Education, you will help us shape the future of seQura Education, the solution for making learning more accessible.

What challenges you'll be solving 🚀 

  • Develop and execute the marketing strategy for eduQa, targeting students, families, and institutions.

  • Build awareness and trust through brand positioning and storytelling, highlighting eduQa’s impact on accessibility.

  • Develop of marketing assets, from landing page, webinars, to commercial decks.

  • Design and run multi-channel campaigns (digital, social, partnerships) that maximize reach with constrained budgets.

  • Identify growth opportunities with educational partners and implement co-marketing initiatives.

  • Work closely with product and sales teams to optimize pricing models, messaging, and customer acquisition strategies.

  • Create lightweight design mockups in Figma and manage creative workflows with designers.

  • Apply AI-first tools and data-driven decision-making to enhance campaign effectiveness.

  • Track KPIs to measure adoption, revenue growth, and expansion into new markets.

What we offer 😎

We have a strong and sustainable foundation, where we provide a secure and reliable workplace. You have the freedom and trust to make the best contribution possible.

One of our most valued strengths by our employees is our fellowship and supportive culture, which fosters a sense of belonging by working closely with our values. With us, you will have challenging projects to work on and push your skills and knowledge.
In addition, we are very proud of the unique office we have, which offers a comfortable and inspiring environment to work in with everything you need.

  • 23 vacation days + 2 days of free disposal per year.

  • Professional development workshops or seminars.

  • Flexible compensation plan for transportation, restaurants, and kindergarten with Cobee.

  • Health insurance discounts with Sanitas and Adeslas.

  • Urban mobility by using your own bike with Kleta.

  • Free access to healthy, organic, and sustainable fruits.

Moreover, we offer a Wellness Program that embraces a holistic approach by covering 6 areas (occupational, physical, financial, emotional, social, and environmental consciousness). Each area will include various activities, and you'll be able to choose from 34 different activities that best meet your needs to configure a plan that best works for you.

What you’ll need 🤝 

  • 8-10+ years of marketing experience, preferably in fintech, edtech, SaaS, or startups.

  • Proven ability to create integrated marketing campaigns that drive measurable growth.

  • Experience in partner marketing and building B2B2C go-to-market strategies.

  • Strong entrepreneurial and hands-on mindset, comfortable in startup/scale-up environments.

  • Expertise in digital marketing channels and growth hacking methodologies.

  • Proficiency with Figma and strong creative problem-solving skills.

  • AI-first mentality and ability to leverage tools for productivity and innovation.

  • Strong communication skills in English and native level of Spanish.

Nice to Have

  • Experience in financial services or education technology.

  • Exposure to mission-driven products with a social impact component.

  • Prior success in market expansion strategies (local or international).

We kindly ask that you submit your CV in English, as it is the official language of our community.

We promote equal opportunity to all, regardless of age, color, gender identity, medical condition, physical or mental disability, race, religion, sexual orientation, or other characteristics. We have an inclusive environment, and respect is above all.

Do you want to be part of the change? Join us!👇

Skills Required

  • 8-10+ years of marketing experience
  • Experience in fintech, edtech, SaaS, or startups
  • Proven ability to create integrated marketing campaigns
  • Strong entrepreneurial and hands-on mindset
  • Strong communication skills in English and Spanish
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The Company
HQ: Barcelona, Cataluña
379 Employees
Year Founded: 2014

What We Do

AI-driven payment technologies for smart shopping. At seQura, we transform payments into growth for merchants, while offering consumers the most flexible and rewarding way to shop. Our technologies boost conversion, loyalty, and growth across key verticals, from retail and eyewear to education and travel, tailoring solutions to each sector’s needs. For shoppers, we bring flexibility, control, and rewards: from interest-free credit to installments of up to 24 months and new ways to save while shopping. Born in Barcelona and expanding across Europe and Latin America, our ambition is to lead the Smart Shopping movement: simple, flexible, and AI-powered. Loved and trusted by merchants, shoppers, and employees with an NPS of 87, a Trustpilot rating of 4.7/5, and a Glassdoor score of 4.7/5. Explore our open roles: https://lnk.bio/s/seQura/careers

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