Senior Product Marketing Manager, Risk Advisory

Posted 5 Hours Ago
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San Francisco, CA, USA
Hybrid
195K-230K Annually
Senior level
Artificial Intelligence • Software
We Power the People that Power Trust through Agentic Solutions
The Role
Develop product positioning, messaging, buyer personas, and go-to-market strategies for Fieldguide’s risk advisory software. Create sales enablement materials, train sales teams, support customer success, and partner with solutions engineering on demos. Own the customer advisory board, product blog, newsletter, webinars, case studies, and customer proof content while coordinating cross-functional launches and managing concurrent workstreams.
Summary Generated by Built In

About Us
Fieldguide is establishing a new state of trust for global commerce and capital markets through automating and streamlining the work of assurance and audit practitioners specifically within cybersecurity, privacy, and financial audit. Put simply, we build software for the people who enable trust between businesses.
We’re based in San Francisco, CA, but built as a remote-first company that enables you to do your best work from anywhere. We're backed by top investors including Growth Equity at Goldman Sachs Alternatives, Bessemer Venture Partners, 8VC, Floodgate, Y Combinator, DNX Ventures, Global Founders Capital, Justin Kan, Elad Gil, and more.
We value diversity — in backgrounds and in experiences. We need people from all backgrounds and walks of life to help build the future of audit and advisory. Fieldguide’s team is inclusive, driven, humble and supportive. We are deliberate and self-reflective about the kind of team and culture that we are building, seeking teammates that are not only strong in their own aptitudes but care deeply about supporting each other's growth.
As an early stage start-up employee, you’ll have the opportunity to build out the future of business trust. We make audit practitioners’ lives easier by bringing together up to 50% of their work and giving them better work-life balance. If you share our values and enthusiasm for building a great culture and product, you will find a home at Fieldguide.

About the Role:

We are seeking a Senior Product Marketing Manager, Risk Advisory to join our Product Marketing team, reporting to the Senior Director of Product Marketing. This role is the connective tissue between Product and our go to market teams (sales, customer success, and marketing), translating our product roadmap and release cadence into positioning, messaging, and enablement that reaches the right internal and external audience at the right time.

You'll need to be comfortable operating in an environment where features ship often and clear communication matters. Success here means proactively keeping GTM teams aligned with that pace, while showing a high degree of autonomy and ownership.

Understanding the risk advisory landscape and how advisory firms operate is a key part of this role. Candidates with hands-on risk advisory experience (internal audit, SOC, compliance, or similar) are encouraged to apply, even without a traditional product marketing background.

What You'll Do:

Product Positioning, Messaging & GTM:

  • Develop clear and compelling product positioning, value propositions, and messaging that differentiates the product from competitors.

  • Create and maintain buyer personas to better understand target audiences.

  • Plan and execute go-to-market strategies for product launches.

  • Collaborate with cross-functional teams, including product, marketing, sales, and customer success

Go-To-Market Enablement:

  • Develop sales tools and collateral (including, presentations, product demos, white papers, datasheets) to support the sales team

  • Train sales teams on product features, benefits, and how to effectively sell the product

  • Equip customer success with the messaging and resources they need to drive adoption, retention, and expansion conversations

  • Partner with solutions engineers on positioning and demo narratives that support technical evaluations

Customer Advisory Board & Content Creation:

  • Own the Advisory Customer Advisory Board (CAB) program in collaboration with Revenue Marketing, ensuring planning, programming and execution are on-time, on-budget and provide an elevated experience for all stakeholders

  • Partner with Revenue Marketing and Product to identify and build additional in-market strategies

  • Own the VP of Product blog and internal product newsletter

  • Develop webinar content, case studies, testimonials, and other customer proof content in partnership with GTM teams

About You:

  • 10+ years of product or content marketing experience at advisory or adjacent SaaS organizations, or equivalent risk advisory experience with a fast ramp into marketing

  • Strong writer across blogs, newsletters, case studies, and webinars

  • Comfortable in a fast moving environment with an evolving roadmap

  • A self starter who owns workstreams end to end, communicating status and surfacing blockers proactively

  • Strong project management skills, able to prioritize across concurrent workstreams

  • Adaptable across tools and systems, with the judgment to find efficiencies and use AI effectively

More about Fieldguide:

Fieldguide is a values-based company. Our values are:

  • Fearless - Inspire & break down seemingly impossible walls.

  • Fast - Launch fast with excellence, iterate to perfection.

  • Lovable - ​​Deliver happiness & 11 star experiences.

  • Owners - Execute & run the business with ownership.

  • Win-win - Create mutual value & earn trust for life.

  • Inclusive - Scale the best ideas with inclusive teams.

Some of Our Benefits Include:

  • Competitive compensation packages with meaningful ownership

  • Flexible PTO

  • 401k

  • Wellness benefits starting on your first day

  • Technology & Work from Home reimbursement

  • Flexible work schedules

Skills Required

  • 10+ years of product or content marketing experience at advisory or adjacent SaaS organizations, or equivalent risk advisory experience with a fast ramp into marketing
  • Strong writing skills across blogs, newsletters, case studies, and webinars
  • Ability to work effectively in a fast-moving environment with an evolving roadmap
  • Self-starter who can own workstreams end to end, communicate status, and surface blockers proactively
  • Strong project management skills and ability to prioritize concurrent workstreams
  • Adaptability across tools and systems, with judgment to find efficiencies and use AI effectively
  • Understanding of the risk advisory landscape and how advisory firms operate

Fieldguide Compensation & Benefits Highlights

  • Healthcare Strength — Benefits materials and employer profiles outline comprehensive medical, dental, vision, and mental-health coverage, alongside HSA/FSA and life/disability options. Some postings indicate wellness coverage beginning on day one.
  • Leave & Time Off Breadth — Company materials describe flexible or unlimited PTO with paid sick days and holidays, supported by flexible schedules and remote options. This structure is presented as supporting work–life balance.
  • Wellbeing & Lifestyle Benefits — Wellness benefits, including bundled therapy sessions, technology/work-from-home reimbursements, and regular company offsites, are highlighted across listings. These perks are positioned as part of a holistic total-rewards package.

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The Company
230 Employees
Year Founded: 2020

What We Do

Build the expertise the rest of the industry will follow. Fieldguide is establishing a new state of trust for global commerce and capital markets by automating and streamlining the work of assurance and audit practitioners. We build agentic software for the people who enable trust between businesses. This is where deep professional expertise meets cutting-edge AI. Our team is reimagining how the world's trust is earned, and we're building the people who define how AI works in a domain with real stakes and high data complexity. If you want a career the rest of your industry hasn't caught up to yet, you'll find it here. Backed by top investors including Growth Equity at Goldman Sachs Alternatives, Bessemer Venture Partners, 8VC, Floodgate, and Y Combinator, we are on a growth journey few companies realize.

Why Work With Us

You'll matter here. We're an early-stage company where your work has outsized impact. We've already launched Field Agents, agentic AI that transforms audit and advisory workflows, and we're just getting started. What you build here will be followed by the rest of the industry.

Fieldguide Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

Typical time on-site: Not Specified
HQ575 Market St #2650, San Francisco, CA 94105
Company Office Image
HQSan Francisco Headquarters
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