The Role
The Product Marketing Manager will execute product launches and support go-to-market initiatives, collaborating with cross-functional teams to develop and deliver messaging and enablement materials targeting both technical and business stakeholders.
Summary Generated by Built In
OneSignal is a leading omnichannel customer engagement solution, powering personalized customer journeys across mobile and web push notifications, in-app messaging, SMS, and email. On a mission to democratize customer engagement, we enable businesses to keep their 1.5B monthly active users engaged and up to date by delivering over 1.3T messages a year!
1 in 4 app publishers trust OneSignal to power their customer engagement! And we support companies in 140 countries! Our customers range from startups and small businesses just getting off the ground to established companies such as Live Nation, American Express, Whole Foods, Zynga, Bitcoin.com, and many more.
We’re Series C, venture-backed by SignalFire, Rakuten Ventures, Y Combinator, HubSpot, and BAM Elevate. We offer remote work as the default option in the United States in California, Colorado, Massachusetts, New York, New Jersey, Oregon, Pennsylvania, Texas, Utah and Washington. As well as in the UK, Singapore, and Canada - with plans to expand the locations we support in the future. Some roles are hybrid roles and will be listed as such. We have offices in San Mateo, CA and London, UK, and offer flex seating options for employees to work together in-person in NY and other areas. Hiring in Singapore is done in partnership with a local EOR, and hiring in Canada is done in partnership with Rippling's EOR.
OneSignal has a lot of the great tech startup qualities you'd expect, but we don't stop there. Our massive scale and small team, emphasis on collaboration, and focus on ownership and personal growth make OneSignal a uniquely great place to work.
We’re seeking a hands-on Product Marketing Manager to execute product launches and support go-to-market initiatives across our self-serve and direct sales business. You’ll partner with Product, Engineering, Design, Marketing, Sales, and Customer Success to drive successful rollout, positioning, and adoption. We’re looking for a strong executor who can translate established priorities into clear, polished launch, messaging, and enablement assets.
Our primary audiences include developers, mobile app teams, and technical product managers. This role requires the ability to translate platform capabilities AI, integrations, and automation into compelling narratives and practical materials for both technical and business stakeholders.
Much of the work will focus on delivering product and feature launch materials and sales-facing content such as decks, one-pagers, and competitive assets, while helping refine messaging and differentiation in close collaboration with cross-functional teams.
What You'll Do:Execute Product & Feature Launches- Own execution of product and feature launches based on strategic direction
- Develop clear, high-quality launch materials across technical and business audiences, including blogs, release notes, product pages, and enablement content
- Partner closely with Product to translate platform capabilities (AI, integrations, data workflows, automation) into clear, differentiated messaging and use cases
- Coordinate cross-functional timelines to ensure high-quality, on-time delivery
- Create and maintain sales enablement materials such as pitch decks, one-pagers, solution briefs, competitive battlecards, and technical FAQs
- Collaborate with Sales and Customer Success to ensure materials clearly communicate product value, use cases, and differentiation
- Continuously improve assets based on product updates, competitive insights, and field feedback to drive onboarding, activation, and expansion
- Independently deliver high-quality, structured work across multiple projects
- Gather technical and customer insights to strengthen messaging and launch materials
- Proactively identify gaps in launch or enablement content and address them
- Monitor competitive landscape, AI, and industry trends to keep messaging relevant and differentiated
- 4+ years of product marketing experience in B2B SaaS (martech, customer engagement, developer tools, or similar)
- Proven track record of owning and executing product launches end to end with measurable outcomes
- Ability to translate complex technical capabilities into clear value propositions for developers, product teams, and business stakeholders (blogs, technical guides, decks, one-pagers, competitive assets)
- Strong technical fluency: comfortable explaining AI features, APIs, integrations, and platform capabilities to multiple audiences
- Experience with and interest in AI/ML applications in marketing or customer engagement
- Strong execution skills with the ability to manage multiple priorities and deliver high-quality work on deadline
- Ability to bring structure to ambiguous problems and move work forward independently
- Strong cross-functional collaboration skills with experience working closely with Engineering, Product, and Sales teams
- High ownership mindset with strong accountability and attention to detail
The New York and California base salary for this full time position is between $130,000 to $180,000. Your exact starting salary is determined by a number of factors such as your experience, skills, and qualifications. In addition to base salary, we also offer a competitive equity program and comprehensive and inclusive benefits.
Qualities we look for:- Friendliness & Empathy
- Accountability & Collaboration
- Proactiveness & Urgency
- Growth Mindset & Love of Learning
In keeping with our beliefs and goals, no employee or applicant will face discrimination/harassment based on: race, color, ancestry, national origin, religion, age, gender, marital domestic partner status, sexual orientation, gender identity, disability status, or veteran status. Above and beyond discrimination/harassment based on 'protected categories,' we also strive to prevent other, subtler forms of inappropriate behavior (e.g., stereotyping) from ever gaining a foothold in our office. Whether blatant or hidden, barriers to success have no place in our workplace.
Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on OneSignal. Please inform us if you need assistance completing any forms or to otherwise participate in the application and/or interview process.
OneSignal collects and processes personal data submitted by job applicants in accordance with our Privacy Policy - including GDPR and CCPA compliance. Please see our privacy notice for job applicants.
Skills Required
- 4+ years of product marketing experience at a B2B SaaS company
- Proven track record of owning and executing successful product launches
- Strong technical fluency to explain AI features and integrations
- Experience with AI/ML applications in marketing or customer engagement
- Strong cross-functional collaboration skills
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The Company
What We Do
OneSignal is the market-leading customer messaging and engagement solution, offering mobile and web push notifications, in-app messaging, SMS, and email. Our powerful multi-channel platform enables one million businesses to deliver over 8 billion messages daily. Powered by superior architecture, OneSignal is designed to scale with your business and deliver messages more quickly and reliably than the competition. By providing an open API, extensive documentation, free accounts, and intuitive personalization and analytics tools, we help businesses of all sizes provide a seamless messaging experience to create meaningful customer connections.
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