Why Lansweeper needs you
Lansweeper is in a pivotal moment. Known for the most accurate asset discovery in the market, we've become the system of record that both IT and Security teams rely on for unified visibility and context. With cyber threats rising and IT-Security collaboration under pressure, our intelligence has never been more essential.
As we deepen our cybersecurity strategy and elevate our market presence, we're looking for a Product Marketing Manager, Security to define how we tell our story to the security world.
What you'll do
- Build and Own Security Messaging & Positioning
- Develop powerful messaging for security personas (CISO, CIO, SecOps...).
- Craft narratives that position Lansweeper as the Technology Asset Intelligence platform powering modern security workflows.
- Create value propositions that connect asset truth and contextual intelligence to real outcomes: reduced risk, faster investigations, improved threat detection and operational excellence.
- Translating Innovation Into compelling Storytelling
- Partner with Product Managers to turn new features and innovations into clear, differentiated selling points.
- Create launch messaging, product briefs, one-pagers, customer-facing content, and briefs for marketing campaigns.
- Shape how analysts perceive our security strategy by guiding the narratives reflected in analyst briefings, reports, and market evaluations.
3. Drive Sales Enablement & GTM Alignment
- Collaborate closely with Sales Enablement to transform messaging into compelling stories, and field-ready narratives.
- Support the delivery of persona briefs, pitch decks, battlecards, competitive insights, and training materials in collaboration with Sales Enablement.
4. Market Intelligence & Competitive Positioning
- Monitor market trends, competitor activity, category movement, and buyer behavior.
- Translate intelligence into messaging advantages, and internal insights. Security & Domain Understanding
- Understand how IT/OT/IoT/Cloud assets are discovered, normalized, and enriched into a reliable "asset intelligence" graph, including strengths/limits of key data sources (EDR, CMDB, scanners, cloud APIs, IdPs, etc.).
- Translate asset and exposure data into actionable risk and operations workflows for IT, SecOps, and Compliance (e.g., unknown/unmanaged assets, coverage gaps, prioritization, reporting for CIS/NIST/ISO/SOC 2).
- Clearly position the product within the security stack as the intelligence layer that unifies and powers adjacent tools (SIEM, SOAR, EDR, ITSM) rather than competing with them.
What you bring
Experience
- 5+ years in Product Marketing experience in cybersecurity or in IT with deep exposure to security workflows, security buyers, or SecOps personas.
- Proven track record building messaging, positioning, and narratives for security or technical audiences.
- Strong understanding of security domains such as Vulnerability Management, Threat Detection & Response, Zero Trust, CAASM, EDR/XDR...
- Experience working for leading cybersecurity vendors such as Axonius, Armis or similar is a strong plus.
- Experience analyzing adjacent technologies in the security ecosystem and identifying where product integrations can create the most value. • Fluent in English and must live in Montreal
Skills & Mindset
- World-class storytelling and writing skills, you can simplify complexity without losing the technical depth experts expect.
- Strategic thinker who understands both high-level market shifts and the product-level details that drive differentiation.
- Solid product marketing fundamentals including positioning, GTM strategy, competitive analysis, analyst relations, sales enablement, and product launch support.
- Ability to turn ecosystem and integration insights into action by shaping use cases, spotting high‑value partner opportunities, and working with PMs and partners to guide roadmap priorities and joint solutions.
- A proactive, curious, and collaborative personality someone who can partner deeply across Product, Sales, and Marketing.
- Comfort operating in a dynamic, fast-evolving environment
Why Join Lansweeper
- Be part of a major strategic shift as we accelerate deeper into cybersecurity.
- Join a high-performing, ambitious Product Marketing team that values collaboration, creativity, and impact.
- A fast-paced, high-growth environment where you can make a real impact.
- Opportunities for career advancement and continuous learning.
Top Skills
What the Team is Saying
What We Do
Managing a technology estate has never been a bigger challenge. Hardware, software, and users can be anywhere at any time, making IT environments extremely dynamic and often complex. A seemingly simple question has become terribly difficult to answer: ‘Who is using what device?’
CIO's, CTO's, IT managers, ... have to make decisions that are often based on scattered, out of date, and incomplete data sources. How can you effectively manage the technology assets of an organization, if you’re not 100% sure of what assets you have to manage in the first place?
This question inspired Lansweeper and still drives us today. We believe that answering it is crucial to tackle and simplify many of the challenges companies face every day.
Centralized technology asset intelligence enables every stakeholder who needs insights into your company’s IT landscape to speak the same language. Connecting and centralizing asset data to collaborate across silos, locations, and departments is essential.
Eliminate the blind spots from your environment and discover assets you didn't even know about. Lansweeper provides you the means to achieve complete visibility into your IT, centralized into one solution, helping you gain an in-depth understanding of your entire IT estate.
Lansweeper creates a substantial reduction in the measure of time IT teams would ordinarily spend on routine, yet key assignments, such as network discovery, inventory, software distribution, licensing and updates. This task automation is critical for organizations with restricted staff and IT spending plans. Reveal needless expenses, support budgeting decisions, and manage your IT cost-effectively with Lansweeper
The basic premise of good cybersecurity is that you can’t protect what you can’t see. So the critical first step when it comes to basic cyber hygiene is to maintain visibility of your IT environments and develop the relevant daily routines to inspect and verify.
Why Work With Us
We are on a mission. How about you?
We don't over promise, We Deliver! We empower courageous and the adventurous. The eager to learn and the keen to grow. The inventive and the exceptional. The misfits and the perfect fits. Together, we're writing our visionary story of ambition, growth, and top-notch tech.
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Lansweeper Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
