Product Marketing Manager, Credit & Commerce

It all started with an idea at Block in 2013. Initially built to take the pain out of peer-to-peer payments, Cash App has gone from a simple product with a single purpose to a dynamic ecosystem, developing unique financial products, including Afterpay/Clearpay, to provide a better way to send, spend, invest, borrow and save to our 50+ million monthly active customers. We want to redefine the world's relationship with money to make it more relatable, instantly available, and universally accessible.
Today, Cash App has thousands of employees working globally across office and remote locations, with a culture geared toward innovation, collaboration and impact. We've been a distributed team since day one, and many of our roles can be done remotely from the countries where Cash App operates. No matter the location, we tailor our experience to ensure our employees are creative, productive, and happy.
The Role
Cash App is looking for a Product Marketing Manager - Credit & Commerce to lead strategy and execution for our credit and liquidity offerings. This includes Cash App Afterpay, Cash App Borrow, and future lending and shopping products designed to help our users manage short-term financial flexibility.
You'll own how we position, launch, and grow these products-working closely with Product, Brand, Creative, and Analytics to reach new users, deepen engagement, and ensure our features deliver meaningful value. If you're a customer-obsessed product marketer with experience in credit, lending, or shopping products, this is an opportunity to shape one of the most important growth areas at Cash App.
As a core member of the Cash App Product Marketing team, you'll do more than just support launches. You'll influence product strategy, define positioning, and craft go-to-market plans that drive measurable impact.
You Will

• Strategy & Positioning
  • Partner with Product to align understanding of product roadmaps and develop marketing roadmaps
  • Develop product positioning and messaging for credit and commerce offerings
  • Develop quarterly and annual plans and set strategic OKRs aligned with marketing and Cash App goals
  • Build strategies to more effectively drive shopping behaviors across Cash App Afterpay
  • Gain buy-in from Product, Customer Insights, and Brand Strategy teams on positioningCampaign Strategy & Execution
• Campaign Strategy & Execution
  • Drive growth of key Credit and Commerce products among a highly segmented audience with distinct needs
  • Develop continuing strategies to manage brand convergence of Cash App and Afterpay, leveraging data and user insights to inform recommendations
  • Manage campaign development and creative output with Cash App Creative team
  • Lead campaign recaps and effectiveness measurement
  • Partner with Brand Strategy on creative brief development
• Cross-Functional Leadership
  • Present go-to-market strategies and results to senior leadership
  • Influence decision-making across product and business teams, including product construct
  • Collaborate with Customer Insights, Data Science, and Finance to define success metrics
• Insights & Measurement
  • Monitor and optimize performance of credit and commerce products across channels
  • Lead comprehensive campaign recaps highlighting performance and learnings
  • Use insights to inform future product positioning and marketing strategies
  • Identify opportunities to optimize user adoption and engagement of credit offerings

You Have

• 8-10+ years in consumer product marketing, with focus on credit and commerce
• Deep understanding of credit products, including: APR and lending pricing structures, Credit marketing and impact of user eligibility, Affiliate networks and commerce platforms
• Experience shaping responsible lending strategies
• Demonstrated ability to understand and advocate for user financial needs
• Experience using data to identify credit product opportunities
• Deep knowledge of credit industry trends and regulatory landscape
• Strong understanding of user financial behavior and decision-making
• Proven ability to measure and optimize credit product adoption
• Excellence in communicating complex financial products simply
• Experience presenting to and influencing senior leadership

We're working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is an equal opportunity employer evaluating all employees and job applicants without regard to identity or any legally protected class. We will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and "fair chance" ordinances.
We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we're doing to build a workplace that is fair and square? Check out our I+D page .
While there is no specific deadline to apply for this role, U.S. roles are typically open for an average of 55 days before being filled by a successful candidate. Please refer to the date listed at the top of this job page for when this role was first posted.
Block takes a market-based approach to pay, and pay may vary depending on your location. U.S. locations are categorized into one of four zones based on a cost of labor index for that geographic area. The successful candidate's starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. These ranges may be modified in the future.
To find a location's zone designation, please refer to this resource . If a location of interest is not listed, please speak with a recruiter for additional information.
Zone A:
$180,000 - $270,000 USD
Zone B:
$167,400 - $251,200 USD
Zone C:
$158,400 - $237,600 USD
Zone D:
$149,400 - $224,200 USD
Every benefit we offer is designed with one goal: empowering you to do the best work of your career while building the life you want. Remote work, medical insurance, flexible time off, retirement savings plans, and modern family planning are just some of our offering. Check out our other benefits at Block.
Block, Inc. (NYSE: XYZ) builds technology to increase access to the global economy. Each of our brands unlocks different aspects of the economy for more people. Square makes commerce and financial services accessible to sellers. Cash App is the easy way to spend, send, and store money. Afterpay is transforming the way customers manage their spending over time. TIDAL is a music platform that empowers artists to thrive as entrepreneurs. Bitkey is a simple self-custody wallet built for bitcoin. Proto is a suite of bitcoin mining products and services. Together, we're helping build a financial system that is open to everyone.