The role & impact
Accountants and bookkeepers are some of the most trusted advisors in the world, and this role is about understanding their world deeply and speaking up for their needs. As Product Marketing Manager on the Accountant & Bookkeeper (AB) Platform, you will build expertise in how practices run day to day, with a particular focus on the connected Compliance workflow, where audit trails, regulatory obligations and client work need real precision.
You will shape positioning and messaging for the AB Platform, from the Partner Hub through to Workpapers and tax, and build a living library of verified customer proof points. You will also plan lifecycle programmes that help partners adopt the workflows that matter most. You will Go Further by turning insight into go-to-market plans that make a real difference for partners across AU, NZ, UK, US, Canada and beyond.
The team & how they connect
Our Core Product Marketing team works closely with Product Management, Design, Customer and regional go-to-market teams to bring a complete view of accountant and bookkeeper needs into product decisions. We turn product initiatives into clear customer value, so partners get the most out of Xero as efficiently as possible. We Go Together across Auckland, Queenstown and Melbourne, sharing what we learn and building on each other’s work.
The team is currently working on / Initially, the role will focus on
Taking Workpapers Plus to market in Australia, and Workpapers and Workpapers Plus to market in New Zealand.
Developing a global value proposition and key messages for Agentic Tax.
Sharpening how the Compliance workflow fits into the wider Books to Workpapers to Tax story for the AB Platform.
Growing a customer proof and advocacy programme, and lifecycle campaigns that drive habitual use of priority workflows.
Where and how you can work
This role is based in Melbourne or Auckland, and we’re open to candidates across Australia and New Zealand. It’s a 12-month fixed-term contract with flexible hybrid working and no fixed office days. We’ll ask you to be in the office for team offsites and key stakeholder meetings. You may also travel to key markets for customer research, stakeholder engagement and key events.
Here are some of the things we are looking for
Bring a strong technical understanding of accounting, tax or compliance, or the confidence to get to grips with it quickly.
Have product marketing experience, ideally in B2B SaaS, and a track record of taking complex products to market.
Can turn highly technical compliance, audit or tax capabilities into clear, practical language that busy partners understand.
Enjoy working across product, compliance, tax and regional teams, and keeping several stakeholders aligned at once.
Are curious about how tax and compliance differ across regions, and like working with specialists to get it right.
Bring the drive to Go Bold with a clear point of view, and the storytelling skill to bring real customer proof to life.
Apply even if your experience isn’t a perfect match! At Xero, we hire based on your skills, passion, and the unique perspective you can bring to enhance our culture and team.
Skills Required
- Strong technical understanding of accounting, tax, or compliance, or the ability to learn these areas quickly
- Product marketing experience
- Experience taking complex products to market
- Experience in B2B SaaS product marketing
- Ability to translate technical compliance, audit, or tax capabilities into clear, practical language
- Ability to collaborate across product, compliance, tax, customer, and regional go-to-market teams
- Ability to manage and align multiple stakeholders
- Interest in regional differences in tax and compliance
- Strong storytelling skills and ability to communicate customer proof points
Xero Compensation & Benefits Highlights
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Leave & Time Off Breadth — Time off is described as extensive, with multiple leave types including annual PTO, dedicated wellbeing days, extra “Xtra” days, year-end shutdown time, and a paid volunteer day. U.S. job postings and benefits pages consistently highlight breadth that emphasizes rest and wellbeing.
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Parental & Family Support — Parental provisions are portrayed as particularly strong, including 26 weeks of fully paid leave for primary caregivers and fully paid partner leave. Family-forming support through Carrot is also highlighted.
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Healthcare Strength — Health coverage is outlined as broad, with Cigna/Kaiser medical options plus dental, vision, FSAs, and Modern Health support for employees and families. U.S. sources also note subsidized plan options and HSA contributions.
Xero Insights
What We Do
Xero is small business accounting software that provides a platform on which businesses can build a fully integrated solution. It’s designed to make life better for people in small business, their advisors, and communities around the world. Xero minimises tedious admin by automating routine tasks, delivers valuable insights when needed, and brings together business data, trusted advisors, and powerful apps in one intuitive platform. By alleviating pain points, Xero empowers small business owners to supercharge their business, simplifying the complex and freeing up time from manual admin so they can focus on what really matters to build the business they’ve always envisaged.
Why Work With Us
Xero is a human-centric organization where you’ll have a tangible impact on the success of small businesses and their communities, globally. Our team of energised, forward-thinkers work to make life better for our customers and each other every day. We’re also always committed to supporting you with a flexible environment.
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Xero Teams
Xero Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Join us from home or at one of our beautiful workspaces. Xero has offices in Australia, New Zealand, United Kingdom, United States, Canada, Singapore, and South Africa.
