Product Marketing Leader

Posted Yesterday
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Beijing, CHN
In-Office
Senior level
Artificial Intelligence • Healthtech • Analytics • Biotech
The Role
Lead product marketing for one or more CT product models: define market strategy, create tools and training for local market access, drive execution and KPIs (orders, sales, share, margin), and relay unmet local customer needs to upstream product teams to inform product iterations.
Summary Generated by Built In
Job Description SummaryProduct Marketing Leader 针对某个产品细分(Product Segment)负责1个或多个CT产品型号, 是上游产品定义/研发团队与本地产品部/销售团队之间的双向桥梁。负责根据上游产品市场团队提供的产品特定特性、价值主张等为获得本地准入的CT产品制定市场策略、工具,并负责其相应的培训、执行与监督;同时也负责将本地客户尚未被满足的需求及时提价给上游产品市场团队,以保证所负责产品的健康迭代与更新。该职位将对所负责产品在本地的业绩目标负责,包括但不限于以下KPI是该职位绩效表现的重要衡量指标,如订单(Order),销售(Sales),市场占有率(Share),销售利润率(SM%)等。
GE HealthCare is a leading global medical technology and digital solutions innovator. Our purpose is to create a world where healthcare has no limits. Unlock your ambition, turn ideas into world-changing realities, and join an organization where every voice makes a difference, and every difference builds a healthier world.

Job Description

角色与职责

  • 为指定的产品/优惠/服务制定商业和营销计划,包括价值主张;涉及参与对市场研究、市场定位以及与指定范围相关的促销活动进行评估。
  • 利用自身和他人的销售领域、产品线、市场、销售流程或客户群的深入知识,并运用分析思维和商业经验来执行政策/策略。
  • 具有最佳实践知识以及了解自己的领域如何与他人融合;了解竞争以及在市场上与众不同的因素
  • 运用判断力,并具有在设定参数之外提出不同解决方案的能力,以解决项目、产品线、市场、销售流程或客户的更复杂的日常问题。为决策制定信息优先级的能力。利用技术经验和分析思维。使用多种内部资源和自身团队之外有限的外部资源来帮助做出决定。
  • 这些销售职位将主要由个人贡献者担任。
    此级别的职位需要强大的人际交往能力。充当经验较少的同事的资源。可能会领导具有低风险和资源需求的小型项目。说明信息;培养使团队成员就领域的话题达成共识的技能。传达绩效期望,并可以处理敏感问题。

基本资格

  • 该岗位要求在领域具有较丰富的工作经验。学力水平相当于从正规高等院校取得学士学位 (或根据相应工作经验具有高中学历)

所需特性

  • 优秀的口头和书面沟通能力。优秀的人际关系和领导能力。能够影响他人并领导小型团队。领导中等范围和影响的计划。能够同时协调多个项目。有效的问题识别和解决技能。可靠的分析和组织能力。
  • 英文口语流利,可通过口头或书面形式与国际团队交流。能够将最新的产品信息及时更新到本国市场,并可将所负责区域的客户需求及时汇总并提交给上游产品管理团队。

Inclusion and Diversity

GE HealthCare is an Equal Opportunity Employer where inclusion matters. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

We expect all employees to live and breathe our behaviors: to act with humility and build trust; lead with transparency; deliver with focus, and drive ownership – always with unyielding integrity.

Our total rewards are designed to unlock your ambition by giving you the boost and flexibility you need to turn your ideas into world-changing realities. Our salary and benefits are everything you’d expect from an organization with global strength and scale, and you’ll be surrounded by career opportunities in a culture that fosters care, collaboration and support.

Additional Information

Relocation Assistance Provided: No

Skills Required

  • Several years of relevant product marketing or commercial experience in the field
  • Bachelor's degree or equivalent experience
  • Experience or familiarity with CT products / medical imaging product commercialization
  • Fluent spoken and written English for international communication
  • Excellent verbal and written communication and interpersonal skills
  • Ability to influence others, lead small teams, and coordinate multiple projects
  • Strong analytical, problem-solving, and organizational skills
  • Ability to translate local customer needs into actionable feedback for upstream product management

GE Healthcare Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about GE Healthcare and has not been reviewed or approved by GE Healthcare.

  • Healthcare Strength Healthcare coverage is portrayed as comprehensive, including medical, dental, and vision options with HSA-eligible choices and preventive care coverage. Mental health and well-being support programs are also emphasized as part of the overall package.
  • Retirement Support Retirement support is described as meaningful, with a 401(k) match and additional programs such as student-loan matching in some descriptions. Legacy pension and retiree medical obligations for certain closed groups also signal continued support for long-tenured populations.
  • Strong & Reliable Incentives Variable and role-linked earning opportunities appear attractive in some job families, including high on-target earnings potential in certain sales roles. Additional role-based perks like company cars and travel-related reimbursements further increase the perceived value of total rewards in those positions.

GE Healthcare Insights

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The Company
HQ: Chicago, IL
50,282 Employees
Year Founded: 1892

What We Do

Every day millions of people feel the impact of our intelligent devices, advanced analytics and artificial intelligence. As a leading global medical technology and digital solutions innovator, GE Healthcare enables clinicians to make faster, more informed decisions through intelligent devices, data analytics, applications and services, supported by its Edison intelligence platform. With over 100 years of healthcare industry experience and around 50,000 employees globally, the company operates at the center of an ecosystem working toward precision health, digitizing healthcare, helping drive productivity and improve outcomes for patients, providers, health systems and researchers around the world. We embrace a culture of respect, transparency, integrity and diversity.

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