Product Marketing Lead

Posted 25 Days Ago
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Site, Ümraniye, İstanbul
In-Office
Mid level
Information Technology • Software
The Role
As the Product Marketing Lead, you'll own product positioning and messaging, lead go-to-market efforts, create impactful collateral, and develop a community strategy, focusing on developer adoption and enterprise scale.
Summary Generated by Built In
About Tavily

We’re building the search engine for AI agents. Our API is designed from the ground up to power Retrieval-Augmented Generation (RAG) and real-time reasoning in AI systems. By connecting LLMs to high-quality, trustworthy web content, we help developers build agents that are not only intelligent — but also informed.

We work with some of the most innovative teams in AI — from small startups shaping the ecosystem to the largest enterprises deploying AI at scale. Whether it’s powering sales assistants, research copilots, or internal knowledge tools, we’re the missing link between LLMs and the real world.

About the Role

We’re looking for a Product Marketing Lead to join us full-time in our New York office—someone who’s excited to build from 0→1 and define how Tavily shows up in the world.

As our first product marketing hire, you won’t just shape messaging—you’ll shape motion. You’ll sit at the intersection of product, GTM, and community, crafting the stories, strategies, and surfaces that bring Tavily to life. From developer adoption to enterprise scale, you’ll help position Tavily as the go-to search infrastructure for AI-native applications. If you’re equal parts strategist, storyteller, and builder—and you get energy from turning powerful technology into user-first narratives—we’d love to meet you.

What You’ll Do
  • Own and evolve our product positioning and messaging across developer, startup, and enterprise audiences.

  • Lead go-to-market efforts for new features, launches, and growth experiments, across self-serve, PLG, and sales-assisted funnels.

  • Partner closely with product, engineering, sales, and DevRel to build high-impact collateral: landing pages, one-pagers, docs, demos, decks, and more.

  • Drive narrative and content across channels—from case studies and blog posts to product videos and launch campaigns.

  • Develop a deep understanding of our users and ecosystem through interviews, usage data, and direct feedback.

  • Build and scale our content and community strategy, working closely across all departments.

  • Stay sharp on the competitive landscape, market trends, and emerging use cases.

What We’re Looking For
  • 3+ years in product marketing at a technical, developer-first, or AI-focused company.

  • A strong grasp of APIs, infrastructure, or LLM-based products—and the ability to explain them clearly and compellingly.

  • Proven track record of taking products or features from concept to launch, especially in early-stage environments.

  • Excellent storytelling skills across formats—writing, visuals, presentations, video, and more.

  • Experience working cross-functionally with product, engineering, design, and GTM teams.

  • A self-starter who thrives in ambiguity and loves moving fast.

  • Based in NYC or open to relocating—we believe great things happen when smart people share space.

Perks & Benefits

Full-time employees at Tavily enjoy:

A young, open, and inclusive culture where everyone has real impact from day oneThe chance to build alongside a fast-moving team at the forefront of agentic AI

Daily team lunches + fully stocked snacks to keep you energized

Full medical, dental, and vision insurance to keep you feeling your best

A deep-work culture that values curiosity, creativity, and continuous learning

Top Skills

APIs
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The Company
HQ: New YorkNew York, New York
41 Employees
Year Founded: 2024

What We Do

Search. Extract. Crawl. The web access stack built for builders, by builders.

Tavily powers the next generation of agents with a suite of tools for real-time Search, structured data Extraction, and fully-rendered Crawling — everything agents need to access and reason over the live web.

Purpose-built for RAG, autonomy, and production-grade agent systems.

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