Product Marketing Lead, Credit Portfolio

Since we opened our doors in 2009, the world of commerce has evolved immensely, and so has Square. After enabling anyone to take payments and never miss a sale, we saw sellers stymied by disparate, outmoded products and tools that wouldn't work together.
So we expanded into software and started building integrated, omnichannel solutions - to help sellers sell online, manage inventory, offer buy now, pay later functionality, book appointments, engage loyal buyers, and hire and pay staff. Across it all, we've embedded financial services tools at the point of sale, so merchants can access a business loan and manage their cash flow in one place. Afterpay furthers our goal to provide omnichannel tools that unlock meaningful value and growth, enabling sellers to capture the next generation shopper, increase order sizes, and compete at a larger scale.
Today, we are a partner to sellers of all sizes - large, enterprise-scale businesses with complex operations, sellers just starting, as well as merchants who began selling with Square and have grown larger over time. As our sellers grow, so do our solutions. There is a massive opportunity in front of us. We're building a significant, meaningful, and lasting business, and we are helping sellers worldwide do the same.
The Role
Square is rapidly launching new credit products to address unmet financing needs to help businesses run and thrive while we continue to grow existing products. Reporting to the Head of Banking Product Marketing, as Credit Portfolio, Product Marketing Lead, you will unlock and drive the next phase of credit GTM at Square, creating meaningful impact for both sellers and the business. You will lead a small team of product marketers and work across products and key partner teams to define and drive the strategy. This is a high visibility, high impact role working across Product, Engineering, Data Science, Design, Creative, Capital Markets, Finance, Risk, Legal, Compliance, and Credit Policy.
You Will

• Develop credit product strategy to address business financing jobs to be done. You'll do this in partnership with Product, Design, Engineering, Finance, Data Science, and Capital Markets teams
• Be responsible for conversion, attach, CSAT for all credit products
• Partner with Product, Credit Policy, Data Science, Finance, and Capital Markets Leads to establish a strategic pricing framework
• Define the bundled GTM strategy and positioning for bundled credit products
• Oversee development of compelling multi-product go-to-market concepts that resonate and prompt customer behavior
• Lead credit segmentation strategy and define the best fit products for target seller segments
• Develop a profitability framework in partnership with Finance and Data Science partners to inform seller targeting and an automated product recommendation engine, maximizing portfolio-wide profitability
• Be responsible for developing credit portfolio positioning and messaging
• Ensure the right products are surfaced at the right time to the right seller
• Lead a small team of product marketers responsible for developing product strategies and go-to-market campaigns - and delivering outstanding results

You Have

• 12+ years of product marketing or related experience (growth marketing, credit policy, management consulting in a relevant industry) with a Bachelor's degree, or 10+ years with a Master's degree
• 3+ years of leading inspired marketing teams with amazing culture, running hiring and managing performance
• Expertise in credit product marketing, including secured or unsecured lending and credit cards
• Experience delivering compliant products that balance customer value and business outcomes
• Familiarity with leading underwriting methodologies and best practices
• Experience with portfolio pricing across a credit product suite
• Experience delivering insights-based segmented marketing programs
• Experience creating competitive intelligence programs, including on pricing of competing credit offers
• Excellent oral and written communication with an ability to synthesize complex information into clear narratives and strategies
• Experience leading product launches and go-to-market strategies across multiple products and channels
• Comfort with both quantitative and qualitative research methodologies and establishing a research roadmap
• Genuine interest in financial technology and resonance with Square's mission of economic empowerment

We're working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is an equal opportunity employer evaluating all employees and job applicants without regard to identity or any legally protected class. We also consider qualified applicants with criminal histories for employment on our team, and always assess candidates on an individualized basis.
We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we're doing to build a workplace that is fair and square? Check out our I+D page .
Block will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and "fair chance" ordinances.
Block takes a market-based approach to pay, and pay may vary depending on your location. U.S locations are categorized into one of four zones based on a cost of labor index for that geographic area. The successful candidate's starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. These ranges may be modified in the future.
To find a location's zone designation, please refer to this resource . If a location of interest is not listed, please speak with a recruiter for additional information.
Zone A:
$239,600 - $359,400 USD
Zone B:
$239,600 - $359,400 USD
Zone C:
$239,600 - $359,400 USD
Zone D:
$239,600 - $359,400 USD
Every benefit we offer is designed with one goal: empowering you to do the best work of your career while building the life you want. Check out benefits at Block.
Block, Inc. (NYSE: SQ) is a global technology company with a focus on financial services. Made up of Square, Cash App, Spiral, and TIDAL, we build tools to help more people access the economy. Square helps sellers run and grow their businesses with its integrated ecosystem of commerce solutions, business software, and banking services. With Cash App, anyone can easily send, spend, or invest their money in stocks or Bitcoin. Spiral (formerly Square Crypto) builds and funds free, open-source Bitcoin projects. Artists use TIDAL to help them succeed as entrepreneurs and connect more deeply with fans. TBD is building an open developer platform to make it easier to access Bitcoin and other blockchain technologies without having to go through an institution.