Product Marketing - Associate Director / Director

Reposted Yesterday
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Hiring Remotely in Boston, MA, USA
In-Office or Remote
115K-200K Annually
Senior level
Big Data • Cloud • Healthtech • Software • Big Data Analytics
The software company powering the path to the world’s new medicines.
The Role
The Director of Product Marketing will create marketing plans, develop product messaging, support sales enablement, and lead marketing initiatives for Veeva's cloud solutions.
Summary Generated by Built In
Veeva Systems is a mission-driven organization and pioneer in industry cloud, helping life sciences companies bring therapies to patients faster. As one of the fastest-growing SaaS companies in history, we surpassed $3B in revenue in our last fiscal year with extensive growth potential ahead.
 
At the heart of Veeva are our values: Do the Right Thing, Customer Success, Employee Success, and Speed. We're not just any public company – we made history in 2021 by becoming a public benefit corporation (PBC), legally bound to balancing the interests of customers, employees, society, and investors.
 
As a Work Anywhere company, we support your flexibility to work from home or in the office, so you can thrive in your ideal environment.
 
Join us in transforming the life sciences industry, committed to making a positive impact on its customers, employees, and communities.

The Role
We are in search of exceptional product marketing talent to help us promote highly scalable, true multitenant cloud solutions that are significantly impacting life sciences. Our focus is on customer satisfaction, employee success, and growth.
 
The Director of Product Marketing will be a key addition to our growing marketing team and will be responsible for all messaging and assets to support demand generation, field enablement, and customer marketing activity. This person will own and develop all qualitative and quantitative content and collaborate closely with global Marketing, Product Strategy, Product Management, Sales, and Professional Services to drive Veeva’s growth and our customer’s success.

What You'll Do

  • Develop an annual marketing plan in collaboration with field marketing
  • Create go-to-market programs for new offerings, market segments, and geographies
  • Gain a deep understanding of buyer needs and how Veeva solutions meet those needs
  • Develop product messaging to be used across all media and customer engagement channels
  • Empower sales to communicate our products effectively to prospective customers
  • Lead global cross-functional launch and release marketing initiatives
  • Partner closely with product and market strategy to gain a deep understanding of product vision, upcoming functionality, and determine how best to communicate this externally
  • Build product awareness through PR, article placements, and social media
  • Proactively identify customer success and bring those stories to life for use in marketing
  • Create content (e.g. thought leadership, videos, website copy, blog posts, infographics) to articulate the benefits of the solution to the marketplace
  • Create and maintain a library of sales tools, such as customer presentations and competitive materials

Requirements

  • 7+ years of B2B product marketing experience; demonstrated success marketing complex enterprise cloud software solutions
  • Demonstrated ability to develop clear, concise, compelling messaging, and a persuasive writing style
  • Strong project management skills with exceptional attention to detail
  • Proven ability to build relationships with other teams and across all levels
  • Able to work independently with little management oversight
  • Exceptional written and oral communication skills
  • Fast learner, detail-oriented, and must enjoy fast-paced work environments
  • Bachelor's degree or equivalent work experience
  • Located in the Eastern or Central timezones

Nice to Have

  • Proven success bringing innovative B2B offerings to market

Perks & Benefits

  • Medical, dental, vision, and basic life insurance
  • Flexible PTO and company paid holidays
  • Retirement programs
  • 1% charitable giving program

Compensation

  • Base pay: $115,000 - $200,000
  • The salary range listed here has been provided to comply with local regulations and represents a potential base salary range for this role. Please note that actual salaries may vary within the range above or below, depending on experience and location. We look at compensation for each individual and base our offer on your unique qualifications, experience, and expected contributions. This position may also be eligible for other types of compensation in addition to base salary, such as variable bonus and/or stock bonus.

#LI-Remote


Veeva’s headquarters is located in the San Francisco Bay Area with offices in more than 15 countries around the world.
 
Veeva is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity or expression, religion, national origin or ancestry, age, disability, marital status, pregnancy, protected veteran status, protected genetic information, political affiliation, or any other characteristics protected by local laws, regulations, or ordinances. If you need assistance or accommodation due to a disability or special need when applying for a role or in our recruitment process, please contact us at [email protected].

Skills Required

  • 7+ years of B2B product marketing experience
  • Demonstrated success marketing complex enterprise cloud software solutions
  • Exceptional written and oral communication skills
  • Strong project management skills
  • Bachelor's degree

Veeva Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Veeva and has not been reviewed or approved by Veeva.

  • Equity Value & Accessibility Equity is broadly distributed across the company, positioning most employees as shareholders. Stock-based incentives can materially enhance total compensation, particularly at higher seniority.
  • Flexible Benefits Work Anywhere enables remote-first flexibility with options to use offices and to gather through offsites or coworking weeks. This structure supports collaboration while minimizing rigid on-site requirements.
  • Healthcare Strength Core coverage includes medical, dental, vision, HSA/FSA, life and disability, and EAP. Supplemental perks such as commuter assistance and wellness or gym reimbursements are available in some locations.

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The Company
HQ: Pleasanton, CA
6,000 Employees
Year Founded: 2007

What We Do

Veeva is the global leader in cloud software for the life sciences industry. Committed to innovation, product excellence, and customer success, Veeva serves more than 1,000 customers, ranging from the world’s largest pharmaceutical companies to emerging biotechs. As a Public Benefit Corporation, Veeva is committed to balancing the interests of all stakeholders, including customers, employees, shareholders, and the industries it serves.

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