【 About the company 】
At Tomofun, we LOVE pets and technology. Our vision is to bring joy and innovation to every pet lover in the world.
We are pioneers in the pet tech industry. Our debut product, Furbo - the world's first AIoT treat-tossing pet camera, is the #1 bestseller on Amazon in 15 countries, including the US, UK, and JP and have millions of users in 133 countries. In 2019, we launched an AI-powered subscription service, the Furbo Pet Nanny, which sends smart alerts to our users to notify them to check on the safety of their furbabies when they are home alone. Since the launch of Furbo Pet Nanny, we have saved hundreds of pets' lives and are continuing to innovate and develop new features with our state-of-the-art technology.
The learning curve is steep. But the work is exhilarating. Tomofun is on the cusp of a pet-tech boom and we’re looking for smart, innovative thinkers who aspire to incredible things.
> Know more about us: furbo.com | LinkedIn | Medium Tech Blog
【About the role】
Imagine giving your pet a belly rub while working from your lap! Furbo is a passionate pet-tech brand dedicated to enhancing the lives of pets through innovation. As the Product Manager for the China market, you will spearhead the strategy and execution of the Furbo China app, driving growth initiatives to optimize the conversion funnel, enhance subscription retention, and leverage cutting-edge AI technologies to maximize user lifetime value.
You will translate market research, user data, and insights into actionable product requirements and visionary growth strategies. We are looking for an adaptive, resilient, and open-minded leader eager to explore emerging technologies, including AI integration and intelligent agents. This is a high-impact, hands-on role for an effective communicator who thrives in fast-paced environments. If you are a dog or cat lover, we want to hear from you!
【 What you'll do 】
Define Product Strategy and Drive Innovation
- Lead the strategy for the Furbo China app by driving product feature development and optimizing subscription user experience to drive growth.
- Leverage cutting-edge technologies, including AI and IoT, to propose user-centric product innovations tailored to the Chinese market.
- Conduct in-depth market research and analyze user data to identify key opportunities and craft effective strategies.
Translate User Needs into Exceptional Products
- Collaborate with users, researchers, and regional teams to gather insights and define clear product requirements.
- Create user stories and detailed product requirement documents for stakeholders.
- Act as the SCRUM Product Owner, ensuring timely and high-quality product delivery.
Launch, Monitor, and Optimize
- Lead cross-functional teams (marketing, R&D, customer support) to plan and execute go-to-market (GTM) strategies for product launches.
- Monitor product performance post-launch using both quantitative and qualitative data and implement optimization strategies.
Promote China Market Success
- Design and test aggressive anti-churn and retention flows, specifically navigating Chinese payment gateways (Alipay/WeChat Pay) and e-commerce platform rules (Tmall/JD)
- Develop visionary long-term product plans tailored to drive China-specific subscription growth and address unique user needs within the Chinese market.
- Stay updated on industry-leading trends to incorporate best practices into product management.
【Who you are】
Experienced and Strategic
- 5+ years of product management experience, with 3+ years in China’s B2C market (AI, chatbot, or IoT preferred).
- Deep understanding of the Chinese market, including consumer behavior, e-commerce promotional dynamics (e.g., 618, D11), digital ecosystems, and subscription models
- Proven ability to define and execute successful product roadmaps and go-to-market strategies.
User-Centric and Analytical
- Strong customer-centric mindset with experience in user research methods (focus groups, user interviews, etc.).
- Skilled in making data-informed decisions to optimize user experience and achieve business goals.
Collaborative and Agile
- Experienced in Lean Startup and SCRUM methodologies, with a history of working cross-functionally across R&D, marketing, logistics, and customer support.
- Effective communicator who can articulate product visions clearly in both English and Mandarin.
Adaptive and Resilient
- Thrives in fast-paced environments with limited resources and ambiguity.
- Open-minded and eager to explore new ideas and innovative solutions.
Bonus Qualifications
- Cross-cultural product experience and familiarity with the Chinese pet market.
- Pet parent (dog or cat) with empathy for customers' needs and pain points.
【 Benefits 】
- Flexible Time-off; work hard and take time off when you need it
- Flexible working hours and work from home 3 days a week
- Yearly health checkup subsidy for your pets
- 2 free Furbos for each full-time team member
- Internal training workshops and external training subsidies for you to expand your skill set and continuously learn and grow
#LI-HYBRID
Skills Required
- 5+ years of product management experience
- 3+ years in China's B2C market
- Experience in AI, chatbot or IoT
- Strong customer-centric mindset
- Effective communicator in English and Mandarin
What We Do
Global AIoT pet tech company with the world's leading pet camera - Furbo Pet Camera. Founded in Taiwan, we created the #1 best-selling dog camera in 15 countries. At Tomofun, we absolutely LOVE pets and technology! Our vision is to bring joy and innovation to every pet lover in the world. We're a passionate startup full of talents who truly believe in making a difference in pet parents and their pets' lives through innovation. Tomofun is an exciting and fun workplace where we bring our pets to work everyday! We are a tight-knit family who have a shared mission to not only create innovative products but also to make meaningful social impact through our work. As a team, we truly embrace each other’s differences and adapt to changes quickly to stay ahead of the trend! Headquartered in Taipei, we also have offices in Tokyo, Seattle, Munich, Manila, and we're scaling to more pet-loving cities to expand our global footprint. We are pioneers in the pet tech industry. Our debut product, Furbo - the world's first AIoT treat-tossing dog camera, is the #1 bestseller on Amazon in 11 countries including the US, UK and JP and have millions of users in 113 countries. In 2019, we launched an AI-powered subscription service, the Furbo Dog Nanny which sends smart alerts to our users to notify them to check on the safety of their dogs when they are home alone. Since the launch of Furbo Dog Nanny, we have saved hundreds of dogs' lives and are continuing to innovate and develop new features with our state-of-the-art technology. Are you ready to bring joy to millions of pet lovers around the world and wow them with your awesome ideas? Are you the game-changer that we are craving for? Come join our pack
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