Product Manager (Phygital Application)

Posted 22 Days Ago
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Mumbai, Maharashtra, IND
In-Office
Senior level
Marketing Tech • Social Impact • Analytics • Consulting
The Role
Own the vision, strategy, roadmap, and feature prioritization for a phygital consumer empowerment application. Drive personalized content, services, and benefits to users by coordinating Research, Data, Technology, Content, Operations, engagement teams, and external vendors. Use consumer insights and behavioral data to improve engagement, retention, adoption, data quality, and business outcomes. Lead cross-functional initiatives and oversee validation, enrichment, quality assurance, and performance measurement.
Summary Generated by Built In

About Axis My India

Axis My India Limited is India’s leading consumer data intelligence company, committed to enabling data-driven decision-making. It has launched the "A" App, a people empowerment platform designed to enhance the lives of a billion citizens by providing access to authentic information and practical solutions for everyday needs. The app follows a PHYGITAL model, leveraging Axis My India’s vast network of 5,000+ locations across 700 districts. Powered by Google Cloud and Google Gen AI, it continuously learns and improves to deliver better user experiences. The company is spearheaded by Mr. Pradeep Gupta who is a leading name in market research and is India’s top psephologist. 


Role Overview

The Product Manager, through our in house developed Phygital Application (People Empowerment Platform) is responsible for ensuring that every user (customer) receives timely, relevant, and personalized information, opportunities, services, and benefits through our in-house developed ‘People Empowerment Platform (PEP)’. The role focuses on understanding user profiles and preferences, identifying authentic and valuable offerings from multiple sources, and ensuring that the right content reaches the right user at the right time. The individual will act as the central coordinator across Research, Data Centre, Technology, Content, and Operations teams to drive personalized value delivery and maximize user engagement and outcomes.

 



Requirements

Product Strategy & Ownership

  1. Define, own, and communicate the product vision, strategy, and roadmap to enhance user engagement, retention, and value realization while aligning with business objectives.
  2. Deeply understand user needs, behaviors, and expectations to drive relevant and personalized value delivery through the app.
  3. Prioritize product features, enhancements, and platform improvements based on customer impact, business value, and strategic priorities.

User Value Delivery & Engagement

  1. Ensure seamless end-to-end delivery of benefits, services, content, and information to users by coordinating with relevant stakeholders.
  2. Drive personalized user experiences by leveraging onboarding data, user insights, and behavioral intelligence.
  3. Partner with engagement and communication teams to deliver targeted, relevant, and personalized user communications.
  4. Monitor and optimize service and product listing performance to maximize user adoption and engagement.

Data, Insights & Quality

  1. Partner with the Research team to transform consumer insights and field intelligence into actionable product recommendations to increase user engagement.
  2. Oversee data validation, enrichment, and quality assurance processes to ensure accuracy, completeness, and reliability of user, service, and issuer data.
  3. Establish data-driven frameworks to measure value delivery, user engagement, product performance, and business outcomes.

Stakeholder & Team Collaboration

  1. Collaborate effectively with cross-functional teams, technology partners, and external vendors to support product, operational, and data quality initiatives.
  2. Lead initiatives in a fast-paced environment, ensuring timely execution and delivery against business objectives and deadlines.

Skills and Competencies

  1. Ownership – Articulate brand strategy and ensure value delivery to user by pro-active and result-oriented approach.
  2. Strong attention to detail and ability to multitask.
  3. Passion and intent towards social service.

Education and Experience

  1. Bachelor’s or master’s degree in business, Computer Science, Engineering, or a related field.
  2. Over 6+ years of value delivery through effective product management.
  3. Strong knowledge of Microsoft Excel and a conceptual understanding of product (app).
  4. At least 5 years of experience in team leading and thriving in a fast-paced, collaborative, cross-functional environment.

Benefits
  • Opportunity to make significant contributions for India’s foremost Consumer Data Intelligence Company.
  • Competitive salary and health insurance package.
  • Stay up to date on the latest industry trends and best practices.
  • Walking distance from Chakala metro station, making commuting easy and convenient.
At Axis My India, we value discipline and focus. Our team members wear brand on sleeves, adhere to a no-mobile policy during work hours, and work from our office with alternate Saturdays off. If you thrive in a structured environment and are committed to excellence, we encourage you to apply.

Skills Required

  • Bachelor's or master's degree in business, computer science, engineering, or a related field
  • 6+ years of experience delivering value through effective product management
  • Strong knowledge of Microsoft Excel
  • Conceptual understanding of product applications
  • 5+ years of experience leading teams in a fast-paced, collaborative, cross-functional environment
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The Company
432 Employees
Year Founded: 1998

What We Do

Axis My India Limited is a consumer data intelligence and market-research company focused on understanding India through extensive on-ground reach and advanced analytics. It delivers consumer insights, election intelligence, election forecasting, and social-impact solutions for brands, governments, and development organizations. Its initiatives also provide localized information on jobs, government schemes, and healthcare, supported by multilingual capabilities and relationships with major corporate and public-sector partners.

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