SRAM is a manufacturer of innovative bicycle components that was founded in Chicago, Illinois, in September of 1987.
The Role
Leads bike computer hardware products from concept through commercialization, including product strategy, requirements, positioning, go-to-market planning, profitability, demand forecasting, customer engagement, technical presentations, sales enablement, training, and lifecycle management. Partners with Engineering, Industrial Design, Sales, Marketing, and external customers to develop products, launch materials, and business strategies. Requires domestic and international travel up to 40% and customer-facing bike demonstrations.
Summary Generated by Built In
Overview
The Product Manager (Hammerhead Hardware) identifies and translates market needs into actionable items for developing new products and creating compelling product positioning stories. This role is responsible for setting go-to-market strategy and managing the product lifecycle end to end, acting as a champion for the product both internally and with key external partners.
Responsibilities
Qualifications
About SRAM
SRAM LLC is one of the world's largest suppliers of components to the bike industry. Established in Chicago in 1987, SRAM continues to promote cycling through its products, its advocacy, and its employees who are dedicated to improving the cycling experience. Today, SRAM employs more than 5,000+ employees, in 20+ locations, across 10+ countries. SRAM is proud to be an equal opportunity employer.
The Product Manager (Hammerhead Hardware) identifies and translates market needs into actionable items for developing new products and creating compelling product positioning stories. This role is responsible for setting go-to-market strategy and managing the product lifecycle end to end, acting as a champion for the product both internally and with key external partners.
Responsibilities
- Lead products from concept to commercialization, driving product line strategy and marketing
- Partner with Sales and Marketing to define new product opportunities and improvements, identifying customer benefits
- Partner with Engineering and Industrial Design to translate product strategy into detailed requirements; ensure products conform to design integrity, quality standards, and customer specifications
- Establish SRAM as the preferred partner by leading strategy and approach for customer engagement and partnership
- Deliver technical presentations and demonstrate how products meet customer needs
- Negotiate with customers using value selling principles and a consultative selling approach aligned to sales strategy
- Partner with responsible OE Account Managers, keeping them informed of business development status and coordinated communication needs
- Analyze costs and sales; prepare business account reporting for the enterprise value stream
- Participate in S&OP/demand planning and provide monthly guidance on product family volume and average selling price estimates
- Support marketing initiatives by attending industry events and conferences
- Provide pre- and post-sale technical assistance and product education internally and externally; develop training materials and conduct training sessions
- Partner with Marketing to develop owner's manuals, sales support collateral, and launch materials
- Develop product positioning and the product sales pitch; work with Marketing to identify and meet key targets on new and in-line product communication needs
- Ensure PSDs are up to date, understood by key stakeholders, and designed to capture the full product scope
- Conduct research and data analysis to ensure clear data is collected and presented to inform key product decisions inclusive of market share, pricing, financial performance and profitability across channels and global markets
- Maintain an understanding of our products' technical and operational aspects in order to optimize decisions across product dimensions
- May perform other duties as assigned
Qualifications
- Bachelor's degree in Business, Marketing, Engineering, or a related field preferred; equivalent relevant experience considered
- 3+ years of relevant industry experience; consumer electronics and IoT background preferred
- Deep technical knowledge of respective product category
- Exceptional communication skills: written, verbal, and in front of an audience
- Strong organizational and time management skills; able to balance and prioritize multiple projects simultaneously
- Strong knowledge of marketing and product development
- Excellent negotiation skills and consultative selling experience
- Experience with AI workflows and tools
- Ability to manage spending in line with corporate financial and strategic targets; responsible for product profitability
- Additional Requirements:
- Global scope; ability to travel domestically and internationally up to 40%
- Comfort riding a bike in a customer-facing capacity, this could include demos, ride events, and in-field visits may require extended time on the bike
- Compensation and Benefits
- Starting salary range: $80,000 to $140,000 based on skills and experience
- Annual corporate bonus eligibility based on company and individual performance
- Group health insurance including medical, dental, vision, and ancillary plans
- 401(k) with company match
- Life insurance and long-term disability
- Paid time off
About SRAM
SRAM LLC is one of the world's largest suppliers of components to the bike industry. Established in Chicago in 1987, SRAM continues to promote cycling through its products, its advocacy, and its employees who are dedicated to improving the cycling experience. Today, SRAM employs more than 5,000+ employees, in 20+ locations, across 10+ countries. SRAM is proud to be an equal opportunity employer.
Skills Required
- Bachelor’s degree in Business, Marketing, Engineering, or a related field, or equivalent relevant experience
- 3+ years of relevant industry experience
- Deep technical knowledge of the respective product category
- Exceptional written, verbal, and presentation communication skills
- Strong organizational and time management skills, with the ability to prioritize multiple projects
- Strong knowledge of marketing and product development
- Excellent negotiation skills and consultative selling experience
- Experience with AI workflows and tools
- Ability to manage spending and product profitability in line with corporate financial and strategic targets
- Ability to travel domestically and internationally up to 40%
- Comfort riding a bike in customer-facing settings, including demonstrations, ride events, and in-field visits
SRAM, LLC Compensation & Benefits Highlights
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Healthcare Strength — Health coverage includes multiple medical, dental, and vision options with mental‑health support and EAP sessions; employer materials also cite HSA‑eligible plans with company funding. Feedback suggests the health plan is considered solid and recently confirmed as employer‑verified.
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Parental & Family Support — Family support spans paid parental leave alongside birth‑parent medical leave, with resources like Dependent Care FSA, Milk Stork, and on‑site mother’s rooms. Feedback suggests these programs make the package notably supportive for new and working parents.
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Wellbeing & Lifestyle Benefits — Wellbeing offerings include wellness reimbursements and an award‑winning program, plus cycling‑centric perks like lunch rides, commuter facilities, dog‑friendly offices, and product discounts. Feedback suggests these lifestyle benefits contribute meaningfully to overall satisfaction.
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The Company
What We Do
Founded in Chicago in 1987 by Stan Day, SRAM, LLC has grown to be one of the world's largest bicycle component manufacturers. Today, we are led by CEO, Ken Lousberg, and Stan Day serves as Chairman of our Board. SRAM’s global footprint helps us bring cycling to every corner of the globe, including your local roads and trails. We design and manufacture bicycle components, including shifters, derailleurs, brakes, chains, suspension, and power meters. Our components are used by bicycle manufacturers, distributors, and bicycle retailers. Read the full history of SRAM: https://www.sram.com/en/company/about/history
Why Work With Us
SRAM’s success is due to the hard work, passion, and commitment of our team members around the world. A respectful workplace where we strive for a diverse and inclusive environment and all people feel welcome. We offer benefit programs that encourage well-being and support in all aspects of team members’ lives.
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SRAM, LLC Teams
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Mobile Software Engineering
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Software Engineering
About our Teams
SRAM, LLC Offices
OnSite Workspace
Our employees typically work 5 days per week in an office.
Typical time on-site:
Chicago
Chambéry, FR
Colorado Springs
Düsseldorf, DE
Indianapolis
Melbourne, AU
Nijkerk, NL
San Louis Obisbo
Schweinfurt, DE
Spearfish
Vancouver, CA
Waterford, IE
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