The Principal Product Manager (Marketing) exists to drive JumpCloud's market presence, packaging, and competitive positioning to accelerate global growth. In this high-impact role, you will lead the strategic alignment of our pricing and packaging models while enabling our global sales team with the tools, positioning, and competitive insights they need to win. Serving as a key evangelist, you will translate complex platform capabilities into compelling market narratives and lead cross-functional initiatives across sales, product, and go-to-market teams. Ultimately, you will solve critical business problems by elevating our thought leadership and scaling our market reach.
Employee Value Proposition (EVP)
Purpose: You will shape how the world perceives and adopts JumpCloud’s open directory platform, directly influencing our market share and driving modern identity infrastructure solutions.
Growth: You will own major strategic pricing and packaging initiatives, expand your influence across executive-level steering committees, and establish yourself as a premier industry speaker and evangelist.
Motivators: Work autonomously at a high-velocity, tech-forward company where you can leverage cutting-edge AI tools to build processes and drive sales acceleration assets that directly impact revenue.
Major Performance Objectives
6-Month Integration & Asset Delivery: Within the first 6 months, fully integrate into the marketing and product teams to deliver at least 3 high-value assets and incorporate JumpCloud's thought leadership and positioning across key marketing channels.
Pricing & Packaging Strategy: Within 9 months, analyze, optimize, and roll out an updated pricing and packaging strategy that simplifies customer onboarding and maximizes average contract value (ACV).
Sales Enablement & Competitive Differentiation: By month 12, equip the global sales organization with comprehensive competitive differentiators and positioning assets, resulting in increased win rates against key competitors.
Platform Evangelism & Thought Leadership: Establish yourself as a core external speaker for JumpCloud within 12 months, delivering at least 4 public demos or presentations across multiple platform feature sets.
AI-Driven Process Optimization: Within 12 months, build out and scale at least 2 AI-leveraged processes or tools to support the marketing team’s execution, while collaborating with the AI steering committee to deploy sales-driven assets that accelerate deal velocity.
Measurable outcomes for the first 6-12 months:
Critical Subtasks:
Collaborate with product management, sales, and executive leadership to audit and refine current pricing and packaging models.
Conduct deep-dive competitive intelligence research to identify clear market differentiators and map out the competitive landscape.
Author and deliver high-impact enablement assets (such as pitch decks, battlecards, and demo scripts) for the global sales team.
Partner with the AI steering committee to identify, develop, and deploy AI-driven assets and workflows that accelerate sales deal cycles.
Master the JumpCloud platform to effortlessly deliver comprehensive, multi-feature technical demos to customers, partners, and industry analysts.
Build and maintain strong cross-functional relationships across the sales, product, and go-to-market (GTM) motions to ensure unified messaging.
Represent JumpCloud as a speaker and thought leader at industry events, webinars, and executive briefings.
Supporting activities to achieve objectives:
Required Skills and Experience:
Must-have functional skills:
Product Marketing and Go-To-Market (GTM) strategy execution
Strategic pricing and packaging design for SaaS or platform technologies
Advanced sales enablement, competitive intelligence, and positioning asset creation
Preferred domain knowledge:
Identity and Access Management (IAM), Directory Services, or Cloud Security
SaaS business models and developer/IT buyer personas
Tools or systems knowledge:
Modern AI productivity tools and workflow automation platforms
Salesforce, HubSpot, or similar CRM and marketing automation systems
Behavioral or power skills:
Exceptional public speaking, storytelling, and evangelism capabilities
Strong cross-functional collaboration and relationship-building across sales, product, and GTM teams
High degree of autonomy, strategic thinking, and process-building capability
#LI-PD1
Skills Required
- Product marketing and go-to-market strategy execution experience
- Strategic pricing and packaging design experience for SaaS or platform technologies
- Advanced sales enablement, competitive intelligence, and positioning asset creation experience
- Experience or knowledge in Identity and Access Management, Directory Services, or Cloud Security
- Knowledge of SaaS business models and developer or IT buyer personas
- Experience with modern AI productivity tools and workflow automation platforms
- Experience with Salesforce, HubSpot, or similar CRM and marketing automation systems
- Exceptional public speaking, storytelling, and evangelism capabilities
- Strong cross-functional collaboration and relationship-building skills across sales, product, and go-to-market teams
- High degree of autonomy, strategic thinking, and process-building capability
- Fluent spoken and written English
- Located in and authorized to work in India
What the Team is Saying
What We Do
JumpCloud’s mission is to Make Work Happen®, providing simple, secure access to an organization’s technology resources from any device, or any location. The JumpCloud Open Directory Platform gives IT, security operations, and DevOps a single, cloud-based solution to control and manage employee identities and their devices, and apply conditional access controls based on Zero Trust principals. Since launching in 2012, our global user base has grown to more than 150,000 organizations, with more than 5,000 paying customers including Cars.com, GoFundMe, Grab, ClassPass, Uplight and Peloton. JumpCloud has raised over $400M from world-class investors including Sapphire Ventures, General Atlantic, Sands Capital, Atlassian, and CrowdStrike. Our teams are growing fast, too, and we're looking for talent across engineering, sales, customer success, marketing, product management, and more. Join our team of dedicated, passionate, and creative people who are eager to change the IT industry forever. We live by our core values which are: Build Connections Think Big 1% Better Every Day
Why Work With Us
We offer an incredible opportunity to see your impact. Each team member gets an up close personal view and education into building a fast growing startup. We are transparent about what we are doing, how we are doing it, and the decisions that we are making. There is opportunity to progress and flexibility to find unique approaches to our business
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JumpCloud Offices
Remote Workspace
Employees work remotely.
JumpCloud is committed to being remote-first across the world. We have team members in most U.S. states and in 14 countries.
