Job Description
Just imagine shaping how the LEGO® brand delights our consumers and fans digitally, and building an ecosystem of connected play experiences that feel seamless, and fun. Then make it real.
About the role
As our Principal Product Manager, Ecosystem Connectivity, you'll take on a Director-level product role shaping the strategy for the LEGO® branded ecosystem of digital experiences. You’ll develop and deliver against a vision for consumer-facing apps, websites, and games across the LEGO Group and LEGO Digital Play, bringing multiple teams together around a shared mission to build direct and lasting relationships with millions of LEGO fans across the world.
This role is based in our LEGO HQ in Billund, Denmark. Please note that relocation support is not available for this role.
Required Qualifications
- Created and delivered against a company-wide product strategy spanning multiple consumer-facing digital products or domains.
- Led evidence-based product discovery and experimentation, translating high level opportunity areas into new propositions for users.
- Delivered measurable commercial and brand results through launching and improving consumer facing experiences.
- Aligned multiple teams and senior stakeholders around a shared product strategy, balancing multiple priorities.
- Ran product experiments and measured their effect on consumer-facing digital experiences.
- Led product vision and delivery for major consumer-facing digital products as a Principal or Lead Product Manager.
Preferred Qualifications
- Used user research and/or service design to shape priorities for consumer-facing digital experiences.
- Balanced the need for product team autonomy and integration with shared central services.
- Developed user facing digital propositions for a major consumer brand.
- Worked on digital products that involve identity, consent, and ethical data handling procedures.
What you'll build
- Shape a digital product strategy for how the LEGO Branded ecosystem shows up online, connecting consumer-facing digital experiences across the LEGO Group and LEGO Digital Play.
- Drive clarity & agreement on priorities across multiple digital product domains, so we deliver a seamless user experience across experiences using the LEGO Brand.
- Guide how new digital experiences connect with central services such as LEGO Account, consent, behavioural tracking, moderation, minifigure avatars and moderation.
- Establish regular prioritisation rhythms across Product, Engineering and Design to translate strategy to direction, allowing teams to move at pace against a shared mission.
- Identify evidence-led opportunities that make digital experiences more cohesive for consumers and build brand love.
If you've created inspiring product strategies and built delightful user experiences online, you'll feel at home here. What matters most is turning insight into prioritised action and measurable value while bringing people around a shared direction.
Life on the team
You'll join our Product team within Digital Consumer Engagement, working closely with Product, Engineering and Design colleagues across the business. It's a highly collaborative environment where you'll bring clarity to complex topics, tell a compelling product story and help teams find common ground. In this role, you’ll have the opportunity to build upon a wide portfolio of experiences that engage kids, adults, parents, and families with the LEGO Brand – the products in our portfolio include LEGO Builder, kids.LEGO.com, the LEGO Play App, LEGO Magazine, LEGO Ideas, BrickLink, and more.
What success looks like
You'll have established a clear and compelling strategy for our connected digital ecosystem and a regular rhythm for prioritising the opportunities that matter most. You'll help create fun and engaging ways for consumers and fans to engage with the LEGO Brand online, while balancing the priorities across multiple domains within the company. As LEGO Digital Play scales up, you'll identify where shared services and priorities can help the LEGO® Brand show up consistently across digital experiences.
#LI-JW
Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.
What’s in it for you?
Here is what you can expect:
Family Care Leave - We offer enhanced paid leave options for those important times.
Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
Your workplace: Your workplace will be the office, store or factory specified in this advert.
Hybrid Working: Our hybrid work model, Best of Both offers you the option of flexibility to work from home up to two days per week. Your People Leader will discuss the principles of the model, including how this option applies to your role and team.
Learn more about our benefits, culture and workplace experience here
Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Thank you for sharing our global commitment to Children’s Rights.
Just imagine building your dream career.
Then make it real.
Join the LEGO® team today.
Skills Required
- Created and delivered a company-wide product strategy spanning multiple consumer-facing digital products or domains.
- Led evidence-based product discovery and experimentation, translating high-level opportunities into new user propositions.
- Delivered measurable commercial and brand results through launching and improving consumer-facing experiences.
- Aligned multiple teams and senior stakeholders around a shared product strategy while balancing competing priorities.
- Ran product experiments and measured their effect on consumer-facing digital experiences.
- Led product vision and delivery for major consumer-facing digital products as a Principal or Lead Product Manager.
- Used user research and/or service design to shape priorities for consumer-facing digital experiences.
- Balanced product team autonomy with integration into shared central services.
- Developed user-facing digital propositions for a major consumer brand.
- Worked on digital products involving identity, consent, and ethical data handling procedures.
The LEGO Group Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about The LEGO Group and has not been reviewed or approved by The LEGO Group.
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Fair & Transparent Compensation — Pay is generally positioned as competitive across many roles and markets, with benchmarking against local markets and an expressed commitment to equal pay. Total compensation is often framed as stronger when considering the full package rather than base salary alone.
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Parental & Family Support — Paid parental leave is described as notably expansive, with substantial fully paid time for primary and secondary caregivers and additional paid caregiver leave. Leave is also described as continuing to accrue other rewards such as vacation and bonus eligibility during the leave period.
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Wellbeing & Lifestyle Benefits — Benefits are described as extending beyond core insurance into mental health and wellbeing support, including assistance programs, mindfulness resources, ergonomic setups, and fitness-related offerings. Brand-specific lifestyle perks such as sizable product discounts are highlighted as a meaningful part of the overall rewards experience.
The LEGO Group Insights
What We Do
We are the LEGO Group, the company behind the world’s most loved LEGO® bricks. Our brand name derived from the two Danish words Leg Godt, which mean “Play Well”. We’ve been sparking imaginations and inspiring the builders of tomorrow since 1932. This is our mission and what motivates our colleagues around the world every day. Today, we remain proudly family-owned with headquarters in Billund, Denmark. We have regional hubs in Boston, USA; London, UK; Shanghai, China; and Singapore, as well as 7 manufacturing facilities around the world. These places are home to 28,000+ colleagues in everything from design and engineering to digital technology and marketing. Together we learn, imagine and build – creating play experiences that are sold in over 130 countries worldwide. A purposeful and responsible global brand where creativity helps to inspire builders all around the world. Just imagine being part of that!
