Principal Designer, Brand Creative

Block is one company built from many blocks, all united by the same purpose of economic empowerment. The blocks that form our foundational teams - People, Finance, Counsel, Hardware, Information Security, Platform Infrastructure Engineering, and more - provide support and guidance at the corporate level. They work across business groups and around the globe, spanning time zones and disciplines to develop inclusive People policies, forecast finances, give legal counsel, safeguard systems, nurture new initiatives, and more. Every challenge creates possibilities, and we need different perspectives to see them all. Bring yours to Block.
The Role
We are looking for a Principal Designer to join Block's Brand Creative team.
This is a hands-on role for a designer with exceptional taste, strong brand instincts, and the ability to think in systems. Someone who can make beautiful work, but also help define how that work scales. Someone who can move a project forward without waiting to be told what to do. Someone proactive, curious, and energized by new tools.
On the Block team, you will work across Cash App, Square, TIDAL, and emerging brands, helping connect and strengthen how our ecosystem shows up in the world.
We are rethinking what design can be at Block. We see design as a more multidisciplinary practice, one that brings together brand, product, systems, storytelling, technology, culture, and craft. We want to make work that is not only useful and beautifully made, but groundbreaking. Work that pushes our brands forward and helps set a higher bar for design and creativity in the world.
You will help shape the visual expression of the Block brand across digital, web, campaign, social, experiential, and interactive work. You will partner with marketers, product teams, engineers, and other designers to create work that is clear, memorable, useful, and considered.
This is not a role for someone who only wants to direct from the sidelines. We are looking for a maker. Someone who still loves the details: the typography, the grid, the motion, the prototype, the final 5% that makes something feel excellent.
You will set a high bar for craft, help evolve our brand systems, mentor other designers, and explore how AI and emerging creative tools can help us make more ambitious, more effective, and more imaginative work.
You Will

• Create thoughtful, polished, visually compelling brand design across web, campaign, social, experiential, interactive, and digital channels.
• Lead complex creative projects from early concept through high-fidelity execution, bringing clarity and momentum even when the path is ambiguous.
• Set and raise the visual quality bar for Block's brand work, helping define what great looks like across teams and touch points.
• Think in systems, not just single executions. You will help evolve the way our brand scales across products, channels, campaigns, and experiences.
• Use AI and emerging creative tools as part of your process, not as a shortcut, but as a way to explore faster, push further, and make stronger work.
• Partner with creative, marketing, product, engineering, and leadership teams to connect brand expression to business and customer needs.
• Bring strong opinions, but stay open. You will help create a culture of critique, trust, and better ideas.
• Mentor and support other designers by giving clear, useful feedback and sharing how you think, make, and solve problems.
• Look for ways to improve how the team works, whether through better systems, sharper standards, smarter tools, or more effective creative processes.
• Help push the Block brand forward with work that feels distinctive, intentional, and built to last.

You Have

• 10+ years of experience in visual design, brand design, graphic design, or a related creative discipline.
• A portfolio that shows exceptional visual craft, including typography, composition, color, layout, and attention to detail.
• Deep experience creating brand work for digital, web, interactive, motion, campaign, and other modern channels.
• A strong systems mindset. You understand how to create flexible visual systems that bring consistency without making everything feel the same.
• Experience leading complex projects with independence, confidence, and good judgment.
• A high level of personal accountability. You are proactive, organized, and able to drive work forward without a lot of hand-holding.
• Strong collaboration skills and the ability to build trust with cross-functional partners.
• Experience mentoring designers and helping teams improve their craft.
• Fluency with Figma, Adobe Creative Suite, and modern design workflows.
• Curiosity and practical experience with AI tools, generative design, prototyping tools, or other emerging creative technology.
• A continued love of making. You still design, still experiment, and still care deeply about the final result.
• Bonus skills may include motion design, animation, 3D, creative coding, illustration, interactive prototyping, or video.

Portfolio
To be considered, please submit a link to your portfolio. Include the password if needed.
We're working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is an equal opportunity employer evaluating all employees and job applicants without regard to identity or any legally protected class. We will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and "fair chance" ordinances.
We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we're doing to build a workplace that is fair and square? Check out our I+D page .
While there is no specific deadline to apply for this role, U.S. roles are typically open for an average of 55 days before being filled by a successful candidate. Please refer to the date listed at the top of this job page for when this role was first posted.
Block takes a market-based approach to pay, and pay may vary depending on your location. U.S. locations are categorized into one of four zones based on a cost of labor index for that geographic area. The successful candidate's starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. These ranges may be modified in the future.
To find a location's zone designation, please refer to this resource . If a location of interest is not listed, please speak with a recruiter for additional information.
Zone A:
$207,900 - $311,900 USD
Zone B:
$197,500 - $296,300 USD
Zone C:
$187,100 - $280,700 USD
Zone D:
$176,700 - $265,100 USD
Application Guidelines
Candidates may submit up to 9 active applications within a 60-day period. Reapplications to the same role are accepted 90 days after a previous application has been reviewed.
Use of AI in Our Hiring Process
We may use automated AI tools to evaluate job applications for efficiency and consistency. These tools comply with local regulations, including bias audits, and we handle all personal data in accordance with state and local privacy laws.
Contact us here with hiring practice or data usage questions.
Every benefit we offer is designed with one goal: empowering you to do the best work of your career while building the life you want. Remote work, medical insurance, flexible time off, retirement savings plans, and modern family planning are just some of our offering. Check out our other benefits at Block.
Block, Inc. (NYSE: XYZ) builds technology to increase access to the global economy. Each of our brands unlocks different aspects of the economy for more people. Square makes commerce and financial services accessible to sellers. Cash App is the easy way to spend, send, and store money. Afterpay is transforming the way customers manage their spending over time. TIDAL is a music platform that empowers artists to thrive as entrepreneurs. Bitkey is a simple self-custody wallet built for bitcoin. Proto is a suite of bitcoin mining products and services. Together, we're helping build a financial system that is open to everyone.