Principal Counsel, Product & Commercial

Reposted 21 Days Ago
Easy Apply
Hiring Remotely in United States
Remote or Hybrid
215K-258K Annually
Expert/Leader
eCommerce • Healthtech • Kids + Family • Retail • Social Media
The trusted platform for millions of growing families, with products and services across commerce, media, and health.
The Role
The role involves providing legal guidance on product and commercial issues, developing legal strategies, and managing contracts and compliance within a fast-paced eCommerce environment.
Summary Generated by Built In

Who We Are

Babylist is the leading registry, e-commerce, and content platform for growing families. More than 9 million people shop with Babylist every year, making it the go-to destination for seamless purchasing, trusted guidance, and expert product recommendations for new parents and the people who love them. What began as a universal registry has grown into a full ecosystem for new parents, including the Babylist Shop, Babylist Health, and a flagship showroom in Los Angeles. Hundreds of brands in baby and beyond partner with Babylist to engage meaningfully with families during one of life’s most important transitions. With over $1 billion in annual GMV, and more than $500 million in 2024 revenue, Babylist is reshaping the $320 billion baby product industry. We’re helping parents feel confident, connected, and cared for at every step. As we build the generational brand in baby, our mission remains simple: to connect growing families with everything they need to thrive.To learn more, visit www.babylist.com.

Our Ways of Working

Babylist thrives as a remote-first company, with HQ team members located across the U.S. and Canada. We meet in person twice a year—once as a company and once by department to strengthen the relationships that power our work. We show up consistently, stay purpose-driven, leverage AI to amplify our impact, and achieve results—together, from anywhere.

What the Role Is

Babylist is hiring a senior in-house counsel to help us navigate the legal opportunities and risks that come with scale. Reporting to the General Counsel, you'll be a strategic partner to our teams building our eCommerce site and Media business, as well as a key legal advisor to our Supply Chain teams. You will:

  • Provide practical, business-forward counseling on product, commercial, and regulatory issues across a fast-moving environment
  • Create the legal process for the tech product lifecycle (PRDs, experiments, launch reviews) to embed privacy-by-design and consumer-protection best practices
  • Lead and negotiate a wide range of commercial agreements, including IOs, data-sharing, measurement, and platform terms; advise on FTC Endorsement Guides, claims substantiation, testimonials/UGC, and promotional rules
  • Build and mature legal systems, processes, and templates that improve speed and consistency (e.g., playbooks, self-serve tools, and CLM workflows)
  • Create and maintain scalable templates (MSAs, DPAs), clause libraries, and escalation matrices
  • Manage outside counsel efficiently and develop fit-for-purpose engagement strategies
  • Deliver training for GTM, Product, and Ops; drive policy updates and legal comms to the business

Who You Are

  • 12+ years of overall professional working experience, with at least 3 years at a reputable law firm and 5+ years in-house at a high growth technology company directly advising senior leadership clients on complex commercial, business, and transactional matters
  • Bachelor’s degree and Juris Doctorate from an ABA accredited law school (or foreign equivalent) with membership in good standing in a U.S. State Bar.
  • Demonstrated expertise in U.S. privacy laws (e.g., CCPA/CPRA, GDPR familiarity) and experience counseling on adtech, data use, and measurement in media/marketing contexts
  • Depth in several of: advertising & marketing law (including endorsements, claims, and promotions), commercial contracting, and data privacy, plus the judgment to spot issues across adjacent areas
  • Strong business acumen; you translate legal risk into clear, actionable options aligned with company objectives
  • Exceptional communicator and client manager; equally fluent in technical and business contexts; comfortable engaging everyone from senior executives to engineers across varying stakeholder maturity
  • Excellent problem-solving and interpersonal skills; you build trust quickly across functions
  • You're comfortable and enthusiastic about working in an AI-forward environment where AI tools are part of daily operations
  • Proven ability to lead initiatives, influence without authority, and collaborate in a high-growth environment

How You Will Make An Impact

  • Develop and implement the company's overall legal strategy, aligning it with our business objectives and growth plans. Identify potential legal risks and provide proactive guidance to mitigate them effectively
  • Provide legal partnership, guidance, and proactive risk reduction strategies to our teams. This includes providing legal guidance to address transformational and day to day business matters such as commercial contracts, privacy, regulatory analysis, etc
  • Develop form contracts for use by various business units, and manage the ongoing review, drafting and negotiation of a wide variety of contracts, including client agreements, vendor contracts, and partnerships/influencer agreements. Ensure contracts are aligned with the company's goals and protect its legal and financial interests

Why You Will Love Working At Babylist

Our Culture

  • We work with focus and intention, then step away to recharge
  • We believe in exceptional management and invest in tools and opportunities to connect with colleagues
  • We build products that positively impact millions of people's lives
  • AI is intentionally embedded in how we work, create, and scale—supporting innovation and impact

Growth & Development

  • Competitive pay and meaningful opportunities for career advancement
  • We believe technology and data can solve hard problems
  • We're committed to career progression and performance-based advancement

Compensation & Benefits

  • Competitive salary with equity and bonus opportunities
  • Company-paid medical, dental, and vision insurance
  • Retirement savings plan with company matching and flexible spending accounts
  • Generous paid parental leave and PTO
  • Remote work stipend to set up your office
  • Perks for physical, mental, and emotional health, parenting, childcare, and financial planning

About Compensation

We use a market-based approach to compensation. The starting salary range for this role is:

$215,385 to $258,462

Your starting salary will be based on your location, experience, and qualifications, with increases over time tied to performance, role growth, and internal pay equity.

Important Notices

Interview Process & Consent
Babylist uses AI to record and transcribe all interviews for evaluation purposes in accordance with CCPA and GDPR. By participating in an interview, you consent to this recording and transcription.

Interview Integrity
During the interview process, we're evaluating your individual problem-solving skills, creativity, and approach to challenges. While AI tools like ChatGPT, Claude, and Cursor are part of your daily toolkit once you join Babylist, all interviews, assessments, and take-home assignments must be completed independently. 

You may not use AI tools, third-party services, coaching platforms, or content-farming services during any part of the interview process unless we explicitly permit it. We will clearly communicate when AI tools are allowed for specific assessments.

Any indication of third-party assistance or AI-generated responses will result in immediate disqualification. We may also verify educational credentials through third-party sources—providing false or misleading information will result in removal from consideration.

Official Communication
All communication will come only from the Babylist Talent Team via an @babylist.com email address. We will never request payment, bank information, or personal financial details. Be cautious of fraudulent outreach via non-company email addresses, messaging platforms (e.g., WhatsApp, Telegram), or unsolicited phone calls. Verify legitimate opportunities on our careers page.

SMS Consent
You may opt in to receive text message updates about your application or interviews. Opting out will not affect your application status—communication will continue via email or phone. Message and data rates may apply. Reply STOP to unsubscribe or HELP for assistance. See our Privacy Policy for more information.

Top Skills

Advertising Law
Ccpa
Cpra
Gdpr
U.S. Privacy Laws

What the Team is Saying

Victoria McCulloh
Katie Pennachio
Becky Lehman
Andy Aragon
TJ Moretto
Liz Primm
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The Company
HQ: Emeryville, CA
300 Employees
Year Founded: 2011

What We Do

Babylist is the trusted platform for millions of growing families. For over a decade, Babylist has been the technology solution for expecting parents and the community that supports them, expanding from baby registry into a full-service platform that helps parents make decisions with confidence, stay connected, and build happy and healthy families. Every year Babylist helps over 9M people make purchases through its registry, app, ecommerce shop, and comprehensive product guides. The Babylist ecosystem now includes Babylist Health, which provides access to products and services including insurance-covered breast pumps, Expectful, a new voice in health and wellness for pre-pregnancy through postpartum care, and The Push, a branded content studio that works with the biggest companies in the baby space. With over 59M monthly pageviews and 1.2M TikTok followers, Babylist is a generational brand leading the $88 billion baby product industry.

Why Work With Us

Babylist thrives as a remote-first company, with HQ team members located across the U.S. and Canada. We meet in person twice a year—once as a company and once by department to strengthen the relationships that power our work. We show up consistently, stay purpose-driven, and achieve results —together, from anywhere.

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Babylist Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

We're remote-first and we offer a home office stipend to set up your workspace! We value being together in person too, so we bring the team together for offsites 1-2 times a year.

Typical time on-site: Not Specified
Company Office Image
HQEmeryville, CA
Austin, TX
Boston, MA
Los Angeles, CA
Learn more

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