As part of the Demand Generation team, you will be responsible for developing and implementing strategies to generate traffic, leads and revenue through Demand Generation, ABM and LeadGen initiatives. You will optimize Customer Acquisition Cost (CAC) and payback time while ensuring a strong alignment with our Sales team working towards the company targets.
As a Performance Marketing Manager at Agicap, your scope will involve :
Plan, execute and iterate marketing paid acquisition and ABM strategies across several channels including SEM, Display, Paid Social, Video, and others.
Work together with the Studio, Brand & Content Teams to develop high-quality copies and creatives, with regular reporting on their performance
Develop a nuanced understanding of our target customers and product through research and insights. Define and adjust accordingly key audiences, create impactful ads and account-specific messaging that resonate with our buyer personas
Collect and utilize feedback from the Sales team to optimize all possible campaign parameters across paid media activities, ensuring a strong cross-department collaboration
Monitor campaign performance, analyze data to constantly enhance customer engagement while minimizing acquisition costs / payback time by refining audiences, targeting, bids, and every pre and post acquisition touchpoint within our target accounts
Track and report on Lead, Demand & ABM campaign performance, including metrics such as account engagement, pipeline influence, and revenue impact
⭐ We’re looking for ⭐ :
3-5 years of performance marketing and/or customer acquisition in a high-growth B2B company, ideally SaaS or scale-up.
You have a demonstrated ability to work and influence decision makers in a fast-paced, matrixed organization, with stakeholders across different markets
Extensive knowledge of marketing tools, including HubSpot for effective campaign management
You thrive in an international environment, working in English with people from different backgrounds and cultures
Native or bilingual in French or German, with a strong command of English.
Skills Required
- 3-5 years of performance marketing and/or customer acquisition experience
- Experience in a high-growth B2B company, ideally SaaS or scale-up
- Extensive knowledge of marketing tools, including HubSpot
- Native or bilingual in French or German, with a strong command of English
What We Do
Cash is King, and Agicap fundamentally reshapes the way companies manage one of their greatest pain points. Agicap allows CEOs and Finance teams of SMBs and Mid-Market companies to efficiently manage and forecast their cash flow, pay their suppliers and get paid. Here is a 2 minute overview of what we do : https://youtu.be/9VztdsTKMwg Agicap is one of the fastest scale ups in Europe, with over 8000 customers, 600 employees, $180m raised and fast revenue growth. Agicap is now launching in North America with the opening of an office in Austin, Texas. We already convinced 100+ customers in North America. Product-market fit is validated, it is now a matter of accelerating revenue generation with a local team. The ambition is to create a Hub in Austin with 100+ people over the next couple of years.
Why Work With Us
- Entrepreneurial adventure with the opportunity to launch the North American market - Unique company culture: meritocracy, high standards, continuous learning - A top-tier Sales Academy in a dynamic and growth-focused work environment.
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