A career driven by you.
Join AutoScout24 Group and experience life in the fast lane. As an Online Marketing Manager – AI & Performance, you'll drive Performance Marketing, Paid Social and Display Retargeting across eight European markets and four brands. Working at the intersection of Digital Marketing, AI, Data and Marketing Automation, you'll build scalable campaigns that reach more than 30 million monthly users.
Why this role is unique
- Own Performance Marketing campaigns across multiple European markets.
- Drive Paid Social, Display Retargeting and AI-powered marketing at scale.
- Shape the future of AI, Marketing Automation and MarTech.
- Work with leading advertising platforms, data and technology.
What you'll do
- Own and optimise Performance Marketing campaigns across channels such as Meta, TikTok, YouTube, Criteo and RTB House.
- Drive the adoption of AI and Generative AI to improve campaign performance, automation and marketing workflows.
- Build scalable marketing capabilities through feed management, conversion tracking, marketing automation and data-driven optimisation.
- Analyse campaign performance and translate data into actionable business recommendations.
What you'll bring
- 5+ years of experience in Performance Marketing, Digital Marketing or Paid Media, ideally managing feed-based campaigns across web and app.
- Proven experience integrating AI, Generative AI or AI-powered tools into marketing workflows.
- Strong analytical skills with a deep understanding of ROAS, CPL, CTR, CPM and CPC.
- Hands-on experience with Meta Ads, TikTok Ads, YouTube Ads, Display Retargeting and performance optimisation.
- Collaborative, hands-on mindset with experience working in international, cross-functional teams.
- Fluent in English.
Nice to have
- Experience with App Marketing and app performance campaigns.
- Experience with ProductsUp, Channable, AppsFlyer, Adjust, Google Tag Manager (GTM), server-side GTM (sGTM), Conversions API (CAPI) or Meta Events Manager.
- Experience with SQL, BigQuery, Adverity, QuickSight or similar analytics platforms.
- Another European language.
A culture of growth
With colleagues from over 50 nationalities, we offer an inclusive environment where you can learn, grow and make an impact.
Ready to shape the future of AI-powered Performance Marketing? Apply now and join AutoScout24 Group.
Skills Required
- 5+ years experience in Performance Marketing, Digital Marketing or Paid Media
- Experience managing feed-based campaigns across web and app
- Proven experience integrating AI, Generative AI or AI-powered tools into marketing workflows
- Strong analytical skills with deep understanding of ROAS, CPL, CTR, CPM, CPC
- Hands-on experience with Meta Ads, TikTok Ads, YouTube Ads, Display Retargeting and performance optimisation
- Collaborative, hands-on mindset with experience working in international, cross-functional teams
- Fluent in English
- Experience with App Marketing and app performance campaigns
- Experience with ProductsUp, Channable, AppsFlyer, Adjust, Google Tag Manager, server-side GTM, Conversions API or Meta Events Manager
- Experience with SQL, BigQuery, Adverity, QuickSight or similar analytics platforms
- Another European language
What We Do
We spark connections to move the world. As the largest pan-European online car market with around 1.5 million listings and more than 43,000 car dealer partners AutoScout24 offers inspiring solutions and empowering services. We amaze our customers by delivering real values. At AutoScout24, users can find, finance, buy, subscribe, lease and sell used as well as new cars. AutoScout24 smyle, our latest innovation, enables you to buy used cars entirely online and have them delivered right to your doorstep. Fully financed, insured, and registered – ready to drive! Think big, stay curious, take ownership: over 600 AutoScouts in 6 key markets are driving growth, all while moving, working and winning together. We foster a respectful and supportive environment that embodies diversity. AutoScout24 is committed to making the internet a safer place. We are one of the founding members of the initiative "Sicherer Autokauf im Internet” (Initiative for Safe Car Purchasing Online). With around 50 million downloads, the AutoScout24 app was awarded the best, most customer-friendly app by Focus-Money (FOCUS-MONEY study "Kundenfreundliche Apps", issue (15/21)
