Partnership Marketing Manager

Responsibilities and Duties:

• Partner Co-Marketing & Demand Generation
• Develop and execute joint marketing campaigns with channel and integration partners, driving lead generation and customer acquisition.
• Partner with content marketing and product marketing to ensure alignment between company and partner initiatives. Own the partnerships marketing calendar.
• Collaborate with partners and resellers on webinars, case studies, events, and content marketing to showcase mutual value.
• Optimize partner landing pages, email campaigns, and digital assets to maximize engagement and conversions.
• Sales & Partner Enablement 
• Create partner, integration and reseller enablement materials, including sales decks, one-pagers, FAQs, and training resources to empower our partnerships sales teams.
• Work with sales and partnerships teams to ensure they have the tools and messaging needed to drive partner-influenced revenue.
• Develop partner success stories to demonstrate real-world impact and drive adoption.
• Partner Engagement & Relationship Management
• Act as the marketing point of contact for key partners and resellers, ensuring alignment on messaging, positioning, and joint initiatives.
• Establish and nurture relationships with partner marketing teams to maximize co-branding and promotional opportunities.
• Support partner onboarding by developing marketing toolkits and co-marketing playbooks.
• Performance Measurement & Optimization
• Track and report on partner-influenced revenue, marketing campaign ROI, and engagement metrics.
• Use data-driven insights to refine partner marketing strategies and improve program effectiveness.
• Monitor industry trends and competitor activity to identify new opportunities for partner growth and differentiation.

Qualifications:

• Bachelor’s degree in Marketing, Business, Communications, or related discipline (or equivalent related work experience)
• 5 - 8 years experience in partner marketing, channel marketing, or demand generation with a track record of driving revenue through partnerships, preferably in the SaaS or healthcare technology sector 
• Experience working cross-functionally with sales, product, and external partners to align marketing efforts.
• Hands-on experience in CRM software (HubSpot, Oracle, or Sage) and CMS platforms (WordPress, Joomla, Drupal, etc.)
• Strong strategic marketing planning and execution skills.
• Excellent content development abilities for sales enablement and partner communications
• Relationship-building skills for partner engagement and co-marketing collaboration.
• Ability to manage multiple partner relationships and marketing initiatives simultaneously.
• Proven experience in B2B project management is a plus
• Knowledge of social service and  health care preferred

Physical demands and work environment

• This job is based on-site in Austin, TX.
• This is largely a sedentary role; standard office equipment is used, such as laptops, monitors and headsets, if needed.   
• Travel may be required