Partner Sales Manager, Distributors – APAC

Posted Yesterday
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Singapore, SGP
Hybrid
Senior level
Artificial Intelligence • Cloud • HR Tech • Information Technology • Productivity • Software • Automation
We're putting AI to work for people.
The Role
Manage distributor and reseller relationships across APAC, driving partner-led pipeline, bookings, revenue, customer acquisition, and market expansion. Responsibilities include joint business planning, partner recruitment and enablement, sales campaigns, demand generation, forecasting, performance monitoring, executive relationship management, and regular business reviews. The role collaborates with internal sales teams to improve partner productivity, coverage, and regional target achievement.
Summary Generated by Built In
Company Description

It all started when engineer Fred Luddy wrote code that automated a tedious task for his coworker, Phyllis. She cried tears of joy. That moment inspired Fred to build a company that could do that for everyone—freeing people from busywork so they could focus on meaningful work. Today, ServiceNow is the AI control tower for business reinvention. Our ServiceNow AI platform brings together any AI, any data, and any workflow— helping 85% of the Fortune 500® work smarter, faster, and better. We're building an AI-native culture where technology and talent are unstoppable together. And we're just getting started.

Join us to put AI to work for people.

 

Job Description

Role Overview

Position Overview

We are seeking a commercially driven Partner Sales Manager to lead distributor and partner growth across Asia Pacific. The role will focus on building strategic distributor relationships, driving partner-led revenue and pipeline, and expanding market coverage through the ServiceNow ecosystem.

Key Responsibilities

  • Own and grow strategic distributor relationships across APAC.
  • Develop and execute joint business plans, sales strategies, and go-to-market initiatives with distributors.
  • Drive partner-led pipeline, bookings, revenue, and new customer acquisition.
  • Recruit, onboard, enable, and develop distributors and reseller partners across priority APAC markets.
  • Build strong relationships with distributor leadership, sales teams, and key ecosystem stakeholders.
  • Work closely with ServiceNow and internal sales teams on account planning, pipeline development, and partner initiatives.
  • Drive partner enablement, sales campaigns, demand generation, and channel programs.
  • Monitor distributor performance, forecasts, pipeline, and revenue against agreed targets.
  • Identify market expansion opportunities and improve partner coverage and productivity.
  • Conduct regular business reviews with key distributors and establish clear growth plans.

Qualifications

Requirements

  • 7+ years of experience in channel sales, distribution, alliances, or partner management within the technology sector.
  • Proven track record of delivering revenue through distributors and indirect sales channels.
  • Strong understanding of the APAC partner ecosystem and enterprise technology market.
  • Experience working with ServiceNow or a similar enterprise SaaS/platform provider preferred.
  • Strong commercial, negotiation, relationship management, and executive communication skills.
  • Ability to operate across multiple APAC markets and cultures.
  • Willingness to travel regionally.

Key Success Measures

  • Partner-led revenue and bookings
  • Distributor pipeline growth and conversion
  • New partner recruitment and activation
  • Distributor productivity and market coverage
  • Partner-led customer acquisition
  • Forecast accuracy and achievement of regional targets

Additional Information

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, gender identity,  veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.  

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance. 

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities. 

From Fortune. ©2026 Fortune Media IP Limited. All rights reserved. Used under license.

Skills Required

  • 7+ years of experience in channel sales, distribution, alliances, or partner management within the technology sector
  • Proven track record of delivering revenue through distributors and indirect sales channels
  • Strong understanding of the APAC partner ecosystem and enterprise technology market
  • Experience working with ServiceNow or a similar enterprise SaaS or platform provider
  • Strong commercial, negotiation, relationship management, and executive communication skills
  • Ability to operate across multiple APAC markets and cultures
  • Willingness to travel regionally

What the Team is Saying

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ServiceNow Compensation & Benefits Highlights

  • Healthcare Strength — Health coverage is described as robust, with multiple medical plan options, strong dental/vision, and access to mental-health resources. Feedback suggests the breadth and quality of healthcare offerings are standout aspects of the package.
  • Leave & Time Off Breadth — Flexible PTO, paid holidays, company-wide wellbeing days, and paid volunteer time are emphasized. Feedback suggests these options provide meaningful flexibility and support for time away.
  • Equity Value & Accessibility — Equity is a notable part of total rewards, including RSUs and an employee stock purchase plan with a purchase discount. Feedback suggests these programs meaningfully enhance total compensation.

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The Company
HQ: Santa Clara, CA
29,000 Employees
Year Founded: 2004

What We Do

As the AI platform for business transformation, we're putting AI to work across organizations — freeing people for work that matters. Making old tech work with new tech. Reaching across departments, from the front office to the back office and every office in between. Our ambition? To become the AI defining enterprise software company of the 21st century (or "AI DESCO21C," as we like to call it). With more than 8,400+ customers, we serve approximately 90% of the Fortune 500®, and we're proud to be a Fortune 100 Best Companies to Work For® and World's Most Admired Companies™. Explore your future career with us, visit www.careers.servicenow.com From Fortune. ©2026 Fortune Media IP Limited. All rights reserved. Used under license.

Why Work With Us

By joining ServiceNow, you are part of an ambitious team of change-makers who have a restless curiosity and a drive for ingenuity. We're committed to helping our people do their best work and live their best lives so we can fulfill our purpose together. At the fastest-growing enterprise software company, you can grow your career faster.

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ServiceNow Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

At ServiceNow, we lead with flexibility and trust. For some, home is the primary workplace. For those who come into a ServiceNow workplace, you are empowered to make team-guided and individual-led decisions on how and when you use the workplace.

Typical time on-site: Flexible
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