monday.com is the AI work platform powering the most ambitious teams. 250,000+ customers across departments use us to bring people, workflows, and AI agents together on one flexible platform where AI doesn't just assist, it executes. We move fast, build things that matter, and foster an ownership-driven culture where you're empowered to shape how organisations work and outpace their competition.
About the Rolemonday.com is looking for a Go-To-Market Leader to own monday agentic CRM's channel partner strategy across EMEA, based in London. You will take ownership of our go-to-market strategy, focusing on building successful market penetration through a differentiated partner-led motion. This role is ideal for a strategic thinker who is ready to make a regional impact on our channel strategy.
You're a driven leader seeking meaningful achievements in a fast-paced environment. You will report to the Head of Global GTM for monday CRM and work closely with your CRM Partner counterpart in North America. You're a builder who thrives at the intersection of product, GTM, marketing, partnerships, and sales.
You will lead the charge in positioning monday CRM as a competitive player in the CRM space by attracting and activating AI-native implementation partners and other strategic partners. You'll craft partner messaging, own competitive differentiation, and develop sales enablement tools that drive both customer acquisition and expansion.
About monday CRMWith over 50,000 customers in less than three years since launch, monday CRM is the fastest-growing CRM in the world, challenging the top players with a fresh, innovative approach, including a purpose-built agentic workflow layer for modern revenue teams.
What You'll OwnGTM Ownership
Develop and execute an end-to-end go-to-market strategy for monday CRM tailored to SMB, mid-market, and enterprise customers across EMEA.
Partner Strategy
Design and operationalise a partner program that attracts, enables, and scales strategic alliances with SIs, GSIs, AI-native implementation partners, and DMRs focused on CRM transformation.
Differentiation & Messaging
Define and continuously refine our CRM value proposition, messaging framework, and competitive positioning.
Articulate monday CRM's agentic capabilities vs. legacy CRM platforms.
Sales & Partner Enablement
Build impactful tools including battle cards, objection handling guides, talk tracks, and ROI calculators for internal teams and partners.
Customer Acquisition & Expansion
Collaborate with sales, marketing, and partnerships to identify new revenue opportunities, increase win rates, and improve deal velocity.
Cross-Functional Leadership
Partner with Product, Sales, Marketing, and Partnerships to align the product roadmap, campaign strategy, and partner incentives with business goals.
Market Insights
Stay on top of EMEA market trends, competitor activity, and customer feedback to inform messaging, product positioning, and strategic decisions.
6-10 years of experience in Business Value, Go-to-Market, Product Marketing, or Partner Strategy roles within B2B SaaS
Deep knowledge of the CRM ecosystem, including AI-native CRM entrants and agentic workflow tooling, and proven experience engaging with SIs and GSIs
EMEA market experience, ideally UK/London-based or with established EMEA partner networks
Strategic thinker with the ability to connect the dots between customer needs, product capabilities, and market opportunities
Strong communicator with a talent for translating complex ideas into clear, compelling narratives
Builder mindset, comfortable navigating ambiguity in a fast-moving environment
Collaborative leader with a track record of aligning cross-functional teams
Familiarity with AI agent frameworks, prompt-based workflows, or CRM automation at the workflow layer
Need to Have
AI fluency, ideally with examples of agentic building
GTM background at a sales/marketing tech company, ideally CRM
EMEA market experience, ideally UK/London-based or with established EMEA partner networks
Nice to Have
Personal brand, visible on LinkedIn, comfortable with building in public
Existing relationships with EMEA SIs, GSIs, or CRM-focused agencies
Why monday.com
At monday.com, we're creating the future of work. Join us to build, innovate, and scale a CRM solution that empowers customers and partners to unlock their full potential. If you're ready to own strategy, build from 0 to 1, and make a measurable impact, we'd love to hear from you.
Skills Required
- 6-10 years of experience in Business Value, Go-To-Market, Product Marketing, or Partner Strategy roles within B2B SaaS
- Deep knowledge of the CRM ecosystem, including AI-native CRM entrants and agentic workflow tooling
- Proven experience engaging with systems integrators and global systems integrators
- EMEA market experience, ideally UK or London-based or with established EMEA partner networks
- Ability to connect customer needs, product capabilities, and market opportunities
- Strong communication skills and ability to translate complex ideas into compelling narratives
- Builder mindset and comfort navigating ambiguity in a fast-moving environment
- Track record of aligning cross-functional teams
- Familiarity with AI agent frameworks, prompt-based workflows, or CRM automation at the workflow layer
- AI fluency, ideally including examples of agentic building
- Go-to-market background at a sales or marketing technology company, ideally CRM
- Personal brand and comfort building in public
- Existing relationships with EMEA systems integrators, global systems integrators, or CRM-focused agencies
What the Team is Saying
monday.com Compensation & Benefits Highlights
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Healthcare Strength — Comprehensive medical, dental, and vision coverage is highlighted, with multiple plan options and HSA availability. In some cases the employer covers a large share of premiums.
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Retirement Support — Employer 401(k) contributions are explicitly advertised, with automatic contributions described in U.S. postings. This creates a clear baseline of retirement support.
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Parental & Family Support — Fully paid parental leave is prominently featured, with substantial paid time available to both primary and secondary caregivers. This sits alongside paid sick leave and broader time-off provisions.
monday.com Insights
What We Do
At monday.com, we help teams get more work done. We are the best AI work platform that empowers teams to automate, build, and scale their impact end-to-end with tools that actually execute the work for you. With over $1B in ARR, 250,000+ customers, and a global team, we’re serious about building a product people love to use and giving our employees the same ownership and flexibility to shape the way the world works.
Why Work With Us
At monday.com we believe in transparency, accountability, and impact. Together, those values have lent themselves to create a strong culture of professional and creative autonomy where every team member is encouraged to share ideas and help bring them to life!
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monday.com Teams
monday.com Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
monday.com embraces a flexible work environment with our hybrid model.
