The Role
Lead and scale three partner revenue programs (AWS partnership, Success Fee referrals, Credit Program). Manage AWS co-sell motions, partner relationships, program governance, referral validation, and cross-functional enablement with Sales, RevOps, Finance, and Deal Desk to drive partner-influenced revenue.
Summary Generated by Built In
Partner Development ManagerWe're hiring a Partner Development Manager to run three revenue programs that sit inside AppsFlyer's Partnership org: the AWS partnership, the Success Fee referral program, and the Credit Program.As a Partner Development Manager, you will serve as a crucial bridge within the organization, driving growth and strategic execution for three critical initiatives by collaborating seamlessly with the sales, partnership, and RevOps teams, as well as our external partners. This includes driving our AWS partnership through end-to-end relationship management, scaling the credit program to drive channel growth, and overseeing the global success fee program to maximize referral opportunities and optimize the business model.What you'll ownAWS PartnershipOwn AppsFlyer's AWS co-sell motion helping Sales and PDMs decide when a deal benefits from AWS insight or the Marketplace, and driving those deals to close.
- Position the Marketplace as an early, proactive negotiating asset to expand deal size, extend deal length, and win price-sensitive or competitive opportunities.
- Partner day-to-day with our AWS Partner Manager to advance the AppsFlyer–AWS Strategic Collaboration Agreement (SCA), and manage AWS Account Managers, PDMs, and regional teams to unlock account insight and advocacy.
- Enable AppsFlyer sales teams to spot co-sell early and apply best practices, and educate AWS reps on who AppsFlyer is and why to advocate for us.
- Own the internal Marketplace process with Rev Ops and Deal Desk — submission, approvals, private offers, and billing — and steward partner-funding programs such as MPOPP.
- Own the Success Fee referral program end-to-end: partner qualification, referral validation, approval , and payout as the final decision-maker on what is and isn't accepted.
- Act as the program's gatekeeper: validate referrals against a clear attribution standard, reject opportunistic or ineligible requests, and prevent revenue cannibalization and after-the-fact credit.
- Run the prioritized-accounts motion, working with partners and sales leaders on intentional account mapping that unlocks higher-value, higher-commitment referrals.
- Continuously develop the program — its fee model, portal experience (PartnerStack), and reporting — and champion new field-driven initiatives that scale partner impact.
- Work with the sales team to identify deals that are a fit for the program.
- Align with the relevant partners and secure credit commitment for specific deals.
- Collaborate with the Partnership team and Commercial Partnership team to build pipeline and secure partner commitment.
- Define and improve processes to scale the program.
- Onboard new partners to the program.
- 5+ years in partnerships, alliances, business development, or commercial sales within SaaS, AdTech, or a related B2B technology field.
- A proven dealmaker who has grown revenue through partnerships and navigated complex, multi-stakeholder deals.
- A natural orchestrator who influences outcomes across Sales, Revenue Operations, Finance, and Deal Desk without direct authority.
- Principled and disciplined — able to say no, protect program integrity, and balance partner goodwill against the company's revenue interests.
- A compelling communicator who makes complex commercial ideas simple for any audience, and a daily AI user in how you research, prioritize, and decide.
- Entrepreneurial and self-directed, energized by owning ambiguous, high-leverage programs.
- Experience with cloud co-sell or a cloud marketplace (AWS, GCP, or Azure).
- Experience running a partner referral / incentive program and a PRM platform.
- Familiarity with the mobile measurement / AdTech ecosystem.
- Being introduced by an AppsFlyer team member.
Skills Required
- 5+ years in partnerships, alliances, business development, or commercial sales within SaaS, AdTech, or related B2B technology
- Proven track record of growing revenue through partnerships and closing complex, multi-stakeholder deals
- Experience influencing cross-functional teams (Sales, RevOps, Finance, Deal Desk) without direct authority
- Program ownership and ability to design, scale, and protect partner referral and credit programs
- Strong communication skills and regular use of AI tools for research, prioritization, and decision-making
- Entrepreneurial, self-directed, able to operate in ambiguous, high-leverage environments
- Experience with cloud co-sell or cloud marketplaces (AWS, GCP, or Azure)
- Experience running partner referral/incentive programs and PRM platforms (e.g., PartnerStack)
- Familiarity with the mobile measurement / AdTech ecosystem
- Being introduced by an AppsFlyer team member
AppsFlyer Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about AppsFlyer and has not been reviewed or approved by AppsFlyer.
-
Wellbeing & Lifestyle Benefits — Wellbeing support is positioned as a meaningful part of the rewards package, including private health insurance and wellness offerings like fitness classes. Additional extras such as events, work‑from‑home support, and global mobility opportunities are portrayed as adding tangible value beyond cash compensation.
-
Equity Value & Accessibility — Equity is framed as broadly accessible, with stock options described as available to all employees. This expands the total rewards mix and can make overall compensation feel stronger even when salary alone is debated.
-
Strong & Reliable Incentives — Total compensation in certain technical and revenue roles is presented as capable of reaching competitive levels, implying meaningful upside where role/market fit is strong. Sales compensation is described as potentially attractive on-target, which can reinforce perceived earning opportunity when performance aligns with plan design.
AppsFlyer Insights
Am I A Good Fit?
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.
Success! Refresh the page to see how your skills align with this role.
The Company
What We Do
AppsFlyer helps brands make good choices for their business and their customers through innovative, privacy-preserving measurement, analytics, fraud protection, and engagement technologies. Built on the idea that brands can increase customer privacy while providing exceptional experiences, AppsFlyer empowers thousands of creators and 8,000+ technology partners to create better, more meaningful customer relationships. To learn more, visit www.appsflyer.com.
