NYC Showroom Manager

Who We Are

Babylist is the leading registry, e-commerce, and content platform for growing families. More than 9 million people shop with Babylist every year, making it the go-to destination for seamless purchasing, trusted guidance, and expert product recommendations for new parents and the people who love them. What began as a universal registry has grown into a full ecosystem for new parents, including the Babylist Shop, Babylist Health, and a flagship showroom in Los Angeles. Hundreds of brands in baby and beyond partner with Babylist to engage meaningfully with families during one of life’s most important transitions. With over $1 billion in annual GMV, and more than $500 million in 2024 revenue, Babylist is reshaping the $320 billion baby product industry. We’re helping parents feel confident, connected, and cared for at every step. As we build the generational brand in baby, our mission remains simple: to connect growing families with everything they need to thrive.To learn more, visit www.babylist.com.

Our Ways of Working

Babylist is a remote-first company with team members across the U.S. and Canada who move fast, think smart, and use AI as part of how they work every day.

This role specifically is full-time and based on-site at our New York showroom in SoHo. The schedule is flexible based on business needs and requires evenings, weekends, and some holidays.

This role requires a 4-week training period in June at our Beverly Hills showroom.

What the Role Is

Babylist is opening its first New York showroom in SoHo, and we need a Store Manager to run it. This is a brand new space where expecting parents, grandparents, and gift-givers will walk through room by room to see, touch, and test everything from strollers to cribs to carrier systems. You'll be the person responsible for making that experience feel effortless, warm, and worth talking about.

Day to day, you'll live on the floor. You'll run staffing and scheduling for a team of 20+, manage the visual merchandising and product presentation across the space, coordinate with brand partners and events teams who are activating in your showroom, and serve as the on-the-ground voice of the NYC market back to Babylist's leadership in LA. Your manager is remote. You'll have real autonomy to make decisions, adjust in real time, and shape how this showroom operates from day one.

There are no sales goals, no commission, no leaderboard, and no Black Friday. Success here is measured by guest experience quality, team development, and operational consistency. If you've spent your career chasing metrics and need that external structure to stay motivated, this will feel disorienting. If you've always believed great retail is about the experience and wished you could prove it, this is the role.

This might not be a fit if you're coming from a heavily commission-driven environment and haven't worked in a guest-experience-first model before. It also won't be the right move if you prefer back-of-house leadership, need a manager on-site every day, or are looking for a corporate retail trajectory at a large legacy brand. We need someone who's built for SoHo energy: composed, low-ego, floor-first, and comfortable with high-profile guests, brand activations, and cameras in the space on any given day.

Who You Are

• 5-7+ years managing retail, showroom, or experiential spaces, including full ownership of staffing, inventory, visual merchandising, and in-store operations for teams of 15+
• Experience launching or opening a new physical retail location for a digitally native or high-growth brand. You know what it takes to build a team, set standards, and create a culture from scratch.
• Deep NYC retail instincts. You know the market, the clientele, and the pace. You read a room naturally and adjust on the fly.
• Proven track record leading and developing frontline teams through coaching, training, and real-time feedback. You've navigated difficult personnel situations including terminations.
• Comfortable operating with a remote manager and significant autonomy. You communicate proactively, make sound judgment calls independently, and keep leadership informed without being chased.
• Experience hosting brand activations, events, or high-profile guests in your space while maintaining guest experience and operational standards.
• You're curious about AI and open to using it to improve operations, team effectiveness, and the guest experience.

How You Will Make An Impact

• Launch and operate the New York showroom from the ground up, establishing the operational playbook, team culture, and guest experience standards for Babylist's first East Coast location.
• Build, train, and lead a team of Registry Specialists, Shift Leads, and Brand Ambassadors who deliver a service-first, guest-centered experience every shift.
• Own the showroom floor day-to-day: staffing, scheduling, zone coverage, visual merchandising, product presentation, and real-time operational decisions.
• Act as the voice of the NYC market back to leadership. Surface guest feedback, product insights, and experience gaps that inform how Babylist evolves its physical retail strategy.
• Partner with events, brand partnerships, and merchandising teams to execute in-store activations and experiences that bring the Babylist brand to life.
• Manage operating costs including payroll and labor planning, ensuring efficient and sustainable showroom performance.
• Translate company goals into showroom-level operations. Identify and remove friction points in how guests navigate, explore, and engage with the space.

About Compensation

We use a market-based approach to compensation. The starting salary range for this role is:

$125,500 to $135,900

Your starting salary will be based on your location, experience, and qualifications, with increases over time tied to performance, role growth, and internal pay equity.

Why You Will Love Working At Babylist

Our Culture

• We work with focus and intention, then step away to recharge
• We believe in exceptional management and invest in tools and opportunities to connect with colleagues
• We build products that positively impact millions of people's lives
• AI is intentionally embedded in how we work, create, and scale—supporting innovation and impact

Growth & Development

• Competitive pay and meaningful opportunities for career advancement
• We believe technology and data can solve hard problems
• We're committed to career progression and performance-based advancement

Compensation & Benefits

• Competitive salary with equity and bonus opportunities
• Company-paid medical, dental, and vision insurance
• Retirement savings plan with company matching and flexible spending accounts
• Generous paid parental leave and PTO
• Perks for physical, mental, and emotional health, parenting, childcare, and financial planning

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Interview Integrity At Babylist, every team uses AI daily and we love it. During interviews though, we want to see you — your thinking, your problem-solving, your creativity. All interviews and assessments should be completed independently without AI tools or third-party assistance unless we tell you otherwise. We'll always be clear when AI is welcome. Misrepresentation during the process may result in removal from consideration.

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