The Multi Platform Sales Account Executive-Digital Focus generates advertising revenue by calling on established agencies, cold-calling new prospects and convincing potential clients of the merits of television advertising.
WWLP-22News, the NBC affiliate serving Western Massachusetts, is seeking a highly motivated Multi-Platform Sales Account Executive to drive new business development and digital revenue growth across Eastern Massachusetts, with a primary focus on Worcester County and Greater Boston.
This role is ideal for a consultative seller who thrives on prospecting, building client relationships, and helping businesses grow through innovative digital marketing solutions. The successful candidate will be responsible for developing a book of business, generating new revenue, and delivering customized advertising strategies across our full suite of digital and broadcast platforms.
About the WWLP-22News Sales Team
At WWLP-22News, our experienced marketing consultants provide a one-stop solution for our clients' advertising and marketing needs. Through a client-focused approach, we help businesses solve complex marketing challenges with customized campaigns that connect with consumers across television, streaming, digital, social, mobile, and emerging media platforms.
We pride ourselves on being trusted marketing partners, providing strategic guidance, campaign execution, and measurable results that help local and regional businesses grow.
Position Summary
The Multi-Platform Sales Account Executive will serve as a strategic marketing consultant to businesses throughout Eastern Massachusetts. The primary objective of this role is to generate new digital advertising revenue while leveraging the full power of the WWLP and Nexstar Media portfolio to deliver impactful marketing solutions.
Key Responsibilities
· Drive revenue growth with a primary focus on digital advertising products and services.
· Develop and execute a strategic territory growth plan for Worcester County and Greater Boston.
· Prospect, qualify, and secure new business opportunities through direct sales outreach, networking, referrals, and lead generation.
· Build and maintain strong relationships with local businesses, agencies, and key decision-makers.
· Conduct needs analyses and develop customized, results-driven marketing recommendations.
· Present integrated advertising solutions that include digital advertising, streaming video, social media, programmatic advertising, targeted display, search, email marketing, and traditional broadcast solutions.
· Maintain consistent communication with clients to assess performance and identify growth opportunities.
· Prepare and deliver professional sales presentations and proposals.
· Develop, negotiate, and execute multi-platform advertising campaigns.
· Collaborate with sales support, digital teams, and station leadership to ensure campaign success.
· Monitor market trends, competitive activity, and emerging digital advertising opportunities.
· Consistently achieve and exceed activity, revenue, and new-business goals.
· Accurately manage sales activities and pipeline within CRM systems.
· Perform other duties as assigned.
Qualifications & Skills
· Bachelor's degree in Marketing, Advertising, Communications, Business, or a related field; equivalent professional experience will be considered.
· Minimum of one year of successful sales experience; media, advertising, marketing, or digital sales experience preferred.
· Proven ability to prospect, develop new business, and grow client relationships.
· Strong consultative selling, presentation, negotiation, and relationship-building skills.
· Understanding of digital advertising solutions, including display, video, social media, streaming/OTT, programmatic, search, and audience targeting preferred.
· Demonstrated ability to meet or exceed revenue goals.
· Excellent communication, organizational, and time-management skills.
· Proficiency with CRM platforms, Microsoft Office, and digital sales tools.
· Self-motivated, competitive, and driven to succeed in a fast-paced environment.
· Valid driver's license and acceptable driving record.
Compensation & Benefits
· Starting guarantee of $60,000 annually, with uncapped commission potential.
· Opportunity to build a high-growth territory with significant earning potential.
· Comprehensive benefits package and professional development opportunities.
Why Join WWLP-22News?
· Represent a trusted local media brand backed by the scale and resources of Nexstar Media Group.
· Sell a comprehensive suite of digital and broadcast marketing solutions.
· Own and grow a high-potential territory in Eastern Massachusetts.
· Work with an experienced, collaborative team focused on helping businesses succeed.
Success Profile
The ideal candidate is a hunter-minded sales professional who is passionate about digital marketing, enjoys creating new business opportunities, and is energized by helping clients achieve measurable business results through innovative advertising solutions.
SCAM ALERT:
Please be aware candidates may be at risk of being targeted by scammers seeking personal data or money. Recruiters with Nexstar Media Group and its local stations will only contact you through official job boards, LinkedIn, or email with Nexstar.tv domain or official station email addresses (example:@wreg.com). Be cautious of any outreach claiming to be from Nexstar or its recruiters via any other messaging platforms or personal email addresses. We will not contact you using a @gmail email address. If you are unsure about the authenticity of a job inquiry or offer, email us at [email protected].
TELEPHONE: no calls please EOE/Minorities/Females/Veterans/Disabled
Skills Required
- Bachelor's degree in Marketing, Advertising, Communications, Business, or a related field, or equivalent professional experience
- At least one year of successful sales experience
- Ability to prospect, develop new business, and grow client relationships
- Consultative selling, presentation, negotiation, and relationship-building skills
- Understanding of digital advertising solutions, including display, video, social media, streaming/OTT, programmatic, search, and audience targeting
- Demonstrated ability to meet or exceed revenue goals
- Excellent communication, organizational, and time-management skills
- Proficiency with CRM platforms, Microsoft Office, and digital sales tools
- Self-motivated, competitive, and able to succeed in a fast-paced environment
- Valid driver's license and acceptable driving record
Nexstar Media Group, Inc. Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Nexstar Media Group, Inc. and has not been reviewed or approved by Nexstar Media Group, Inc..
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Healthcare Strength — Healthcare is presented as comprehensive, covering medical, dental, vision, behavioral health, and an Employee Assistance Program. Disability and life insurance are also available, with optional protections like accident and critical illness coverage noted.
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Parental & Family Support — Paid parental leave is offered and was expanded to provide up to six weeks of paid time for eligible employees. Family-support resources are complemented by mental‑health and EAP services.
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Leave & Time Off Breadth — Paid time off, sick leave, and standard holidays are provided, with vacation that typically scales with tenure. These programs form part of a conventional large‑employer benefits menu.
Nexstar Media Group, Inc. Insights
What We Do
Nexstar Media Group is the largest TV station operator in the country. With the reach of 171 full power television stations in 100 markets addressing nearly 38.9% of US television households, and a diversified, growing digital media operation, Nexstar Media Group offers superior audience engagement across all media devices and local broadcast television’s unrivalled influence on consumers’ purchasing and political decisions. In 20 years, Nexstar has grown from a single station to the nation’s largest television company. This growth is fueled by an organization-wide commitment to delivering exceptional service to our communities and outstanding results for our advertisers. From the very beginning, Nexstar has cultivated an organization-wide commitment to providing superior, unique local content that is relevant to each of the communities it serves, while offering local businesses, advertisers and brands the ability to engage and connect with local communities.
